Advertising Association’s Post

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Great to see this fantastic display of how advertising can support inclusion from our members Channel 4 Sales and Clearcast, who are also leading the charge as All In Champions. Accessibility is the focus of Action 2 in our All In Action Plan - find out more here: https://lnkd.in/eWsrHDti

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👏 👏 👏 Channel 4 is making its Paris 2024 Paralympic Games coverage the most accessible yet! Every broadcast of live sporting action and all advertisements during the event will feature subtitles to support the 18 million people in the UK with hearing loss 👂🏻✨ In collaboration with partners like Peach, XR Extreme Reach, and Clearcast, Channel 4 is committed to improving accessibility in TV advertising. Let’s celebrate this significant step towards inclusivity! 🎉 👉🏻 Read the full press release: https://lnkd.in/ePkCSctv #Channel4 #Paralympics2024 #Accessibility #AccessibleTV #AccessibleAdvertising

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