Advertising Association reposted this
The Advertising Association today launches the new 'Social Contribution of UK Advertising 2024' report from Credos - Advertising's think tank. The new report reveals the percentage of people who believe advertising drives positive change in society has increased by an impressive 10 percentage points in just three years (from 34% in 2021 to 44% in the first half of 2024). This is significant as the Advertising Association's recent 'Value of Trust' report shows that advertising’s social contribution is the second strongest driver of public trust in advertising, after the creative quality of the adverts themselves. The report also highlights five key areas where advertising makes a valued social contribution and how often the public experiences advertising within those areas. It curates and showcases work from many leading brands and charities that are ‘the best of the best’, as all the featured brands have won awards for their positive social contribution and demonstrate work of the highest creative quality. You can download the full report here: https://lnkd.in/eqbgqNWT