Advertising Association’s Post

Have you read our Value of Trust report yet?    It features fresh insight and new analysis from Peter Field and Advertising’s Think Tank Credos, about why trust in advertising really matters to the public - and to the bottom line.   It also includes Q&As on Trust in advertising from industry thought leaders including Boots UK CMO, ISBA President and Front Foot chair Pete Markey.   Link to report download in comments…  

In this week’s #AdMatters… It’s hard not to be drawn this week towards political events and their direct/indirect impact on advertising. Firstly, the news that the Scottish government will be making budget cuts which may well include significant changes in advertising and marketing spend. Across the Atlantic, beyond the Democrat’s convention spectacle, what stood out was the massive spending planned for campaign advertising—billions of dollars set to fuel campaigns leading up to the November election. This spending will benefit not just the U.S. but also the global ad market, with funds flowing to agencies and media owners. In fact, new WARC figures are predicting a record year for global ad spend, with growth of 10.5% meaning it will reach the $1trn barrier for the first time. In other news, the process for identifying the UK juror line-up for Cannes Lions 2025 has begun. We are the UK rep for the world’s biggest festival of creativity and are tasked with helping the organisers find the leaders who will award the next tranche of winners. More details on how you can apply are available here: https://lnkd.in/eFpsUNr5 Our ad in the A is BBH London’s ‘Audi design love stories’ for Audi. Read the full newsletter here: https://lnkd.in/eTASEyrS

As we approach the final dog days of summer and ‘National Dog Day’ on 26th August, we wanted to give a nod to planet-friendly, made in the UK pet food brand, Grub Club. Not only worthy winners of the Sky Footprint Fund Grand Prix last year - but also featured in our very own Social Contribution of Advertising report this year as one of our ‘best of the best’ case studies of brands making a difference in UK society. Link to member download of full report in comments: Grub Club Pets Sky Media UK NUSA STUDIOS

In this week’s #AdMatters… The theme is summer reads, so we started the week by surveying our team about their holiday bookshelves. Firstly, by popular vote, our AA directors praised ‘Lessons’ by Ian McEwan as a real sweeping epic. For those looking for some shorter reads, Tessa in our finance team recommends Kelechi Okafor’s debut story collection which centres on race and gender in ‘Edge of Here’. For sustainability, our CEO Stephen recommends 'The Green Ages' by Annette Kehnel, and we also gave a nod to 'Sustainable Advertising' by our own Matt Bourn and Seb Munden. And for those interested in spiritualism and ancient philosophy, Krisha in our comms team couldn’t put down ‘The Forty Rules of Love’ by Elif Shafak. Our ad in the A is EE’s ‘Curfew’ by Saatchi & Saatchi. To read the full list, check out our newsletter: https://lnkd.in/eDMNTbbW

It's that time of year again—#SXSW Panel Pickers are here! UK Advertising is bringing some incredible ideas to the table for SXSW 2025, and they couldn't be more excited to share them with you. With something for everyone—whether you're into marketing strategies, AI in creativity, social movements, or community building—there's a topic that will spark your interest. If you believe any of the topics should be at #SXSW, please take a moment to cast your vote 🙌 Deadline to vote is August 16, head here: https://lnkd.in/eHAC9JXd

Welcoming another All In Champion! Open Media UK has now joined us as an All In Champion by supporting our All In initiative. You can now apply to officially become one, proving your efforts toward building a more diverse & inclusive workplace. Find out more and apply: https://lnkd.in/eR2XccZG

It’s all about advertising and the Olympics! As we continue our ‘Now and Then’ series about what the past can mean for the present, we look at the ‘commercialisation’ of the Olympics and how brands have been more closely involved for longer than most people might think. Read more here: https://lnkd.in/eh4guMRy

New Front Foot member alert! We are pleased to expand our Front Foot community with a warm welcome to VCCP Media Media. Known as the challenger agency for challenger brands, VCCP Media is a full service media planning and buying agency. Want to learn all about the benefits of becoming a FF member & how to join? Then head here: https://bit.ly/36LVgdK

In this week’s #AdMatters… As the weekend approaches, there are signs of hope emerging following a heavy week for UK society - as communities unite and hope triumphs over division. In our newsletter, we've signposted some resources by the IPA (Institute of Practitioners in Advertising), Media For All [MEFA], and NABS, which focus on the impact of the riots and racism, while emphasising the importance of mental wellbeing and the safety of our colleagues. Some of the best demonstrations of coming together have been through the Olympics, which we look at in more detail. Plus, as we gear up for another global competition, we're happy to share the SXSW Austin PanelPicker is now open. Our UKAEG group have some exciting proposals - do vote for them here: https://lnkd.in/eHAC9JXd And finally, we’re pleased to expand our Front Foot community with a warm welcome to the challenger agency for challenger brands – VCCP Media. Our Ad in the A is Breast Cancer Now’s ‘Left unsaid’ by BMB. Read the full newsletter here: https://lnkd.in/eSY_tnVC

New carbon calculator alert! AdGreen today announced a new version of their widely used carbon calculator. This latest iteration introduces measurement for new elements of production, to ensure a more complete carbon total which reflects current production methods. You can register with this link: https://lnkd.in/dd7xDkXg