Advertising Association’s Post

Thinking about submitting an entry to Campaign Ad Net Zero Awards 2024? Come join our webinar where we’ll take you through the entry kit and answer your questions 👉🏼

How do the new GARM and Ad Net Zero standards benefit the industry? Alignment and more movement from the industry on sustainability. Read more in Digiday featuring Joseph Worswick: https://bit.ly/3XrarRq

📣 ICMYI, the third annual Campaign Ad Net Zero Awards are open for submissions!  The ad industry’s only awards dedicated entirely to sustainability - a 360 view of how companies and campaigns in this industry are driving change and reducing emissions.  (A big week as Ad Net Zero US also just launched our Action 5 working group TODAY, bringing together leading creatives and strategists at advertisers, agencies and key partners to accelerate how advertising can drive behavior change, and create more award-worthy work with sustainability at the core!) But back to the awards… New this year is streamlined categories for international entries (companies outside of the UK, or campaigns delivered outside of the UK), focusing on: - 𝐁𝐞𝐬𝐭 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐢𝐧 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 with five sub-categories for: Ad Tech, Agency, Advertiser/Brand, Media Owner, and Production/Experiential  - 𝐁𝐞𝐬𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐟𝐨𝐫 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫 𝐂𝐡𝐚𝐧𝐠𝐞   Find the entry kit and more information on all categories in the link below! And register for the webinar here: https://lnkd.in/gMhKnZ2Z 🗓 Early bird deadline June 6th, 2024! #AdNetZeroAwards #SustainableAdvertising #DailyDoseofSustainability Matt Bourn Mariella Brown Alex d'Albertanson Elle Chartres Anthony Falco Sebastian Munden

Digital advertising alone accounts for 4% of global emissions. Therefore, it is important that our industry addresses this issue and finds ways to reduce and offset emissions. Our Strategy Manager Tilman Henschke has written a piece on how clients can find their right level of engagement with sustainable media and what we as an industry need to be doing to properly address our carbon footprint. Read the full article published via the Association of National Advertisers here: https://lnkd.in/eJ2x-5HA

Discover how DoubleVerify's Global Insights Report reveals the environmental benefits of high-quality digital advertising environments, correlating with reduced carbon emissions and supporting sustainability goals. Read the Latest full News - https://lnkd.in/da2xAgvp #MarTech #MarTechedge #DoubleVerify #DigitalAdvertising #CarbonEmissions #Sustainability #DVAuthenticRate #EnvironmentalImpact #Scope3 #AdTech

Kantar is a proud contributor to Sustainable Advertising, the new book authored by Advertising Association's Matt Bourn and Ad Net Zero Chair Sebastian Munden. Referencing best-in-class case studies, Sustainable Advertising outlines the key steps that agencies, brands, media owners, tech platforms, and individuals can take to reduce their environmental impact. Jonathan Hall, Executive Managing Partner, Kantar, Sustainable Transformation Practice, said: “Advertisers have a central role to play in normalising sustainable consumption and accelerating the sustainability agenda – and Sustainable Advertising is a crucial part of any marketer’s arsenal as they look to effect change in their own organisations. A manifesto for how the world’s advertising industry can help build a sustainable economy, it sets the new standard for ad professionals’ climate knowledge, and how to put it into action.” 📖 Find out more and order here: https://ow.ly/IsvL50QMpCM

The WFA's GARM and Ad Net Zero's recently published Global Media Sustainability Framework has captured the industry's full attention. Sharethrough supports this crucial step & breaks down key components of the framework in our latest blog post, with the goal of helping advertisers accelerate the ease and adoption of its guidelines. 👉 Learn more: https://lnkd.in/eMqd7Vwp #sustainability #framework #globalmedia #adnetzero #GARM

How can advertising drive sustainability in your business? Find out in our new blog by Matt Bourn from Ad Net Zero. 👉

How can advertising drive sustainability in your business? Find out in our new blog by Matt Bourn from Ad Net Zero. 👉

How can advertising drive sustainability in your business? Find out in our new blog by Matt Bourn from Ad Net Zero. 👉