Our VP of Marketing and Communications Erika White recently sat down with Marketing Today with Alan Hart. She shared: 💡 ”Fundamentally, Affirm is a revenue accelerator for our merchant network… We see, on average, about a 60% increase in cart sizes and conversion when using Affirm.” 💡 👇 Tune in below to hear the full conversation and learn more about how Affirm offers merchants an alternative to discounting that drives growth and reaches new customers.
The buy now, pay later industry is booming, and Affirm is a top player in the space. This week, we spoke with their VP of Marketing & Communications, Erika White, about how she and her team are driving growth and customer acquisition, as well as the role of marketing as a whole. You can listen to episode 423: How Affirm is Competing with Credit Cards and Driving Growth with VP of Marketing & Communications, Erika White, today anywhere you get your podcasts! https://wp.me/p9yNpY-NZN #CustomerAcquisition #BusinessGrowth #BuyNowPayLater #marketingpodcast
