With a new leader at the helm, Carlsberg prepares to refresh its strategy, promising a continued journey toward growth and adaptation in a challenging economic environment.
Jacob Aarup-Andersen, the fresh face at Carlsberg A/S, is steering the brewing giant toward strategic growth amidst shifting economic landscapes. The company's focus on Asia—eyeing markets like China, Vietnam, and India—signals a forward-thinking approach, aiming to counterbalance challenges like the recent loss of key Russian operations.
Amidst the fallout from the Baltika seizure, Aarup-Andersen, a former Goldman Sachs banker, is reallocating resources, eyeing a boost in investments to foster growth in the region. His strategy includes a push for digital innovations, acknowledging the persisting decline in overall beer volumes.
While steering towards expansion, the CEO assures a balanced approach, maintaining strong financial discipline while normalizing key investments in marketing and branding.
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Core EO at White House Foods
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