AIA Digital+’s Post

Engaging people across Asia to live Healthier, Longer, Better Lives is what we strive for every day and Rethink Healthy is a campaign designed to show different ways in which health can be achievable. I encourage you to join us as we empower one another to create a healthier future.  It’s time to Rethink Healthy. aia.com/rethinkhealthy #AIAOneBillion #HealthierLongerBetterLives #RethinkHealthy

Isn't it time we change the way we see health? “Healthy” is more than we think it is. It’s more accessible. More inclusive. More diverse. But that’s not how it’s portrayed on social media. So that is why AIA Is launching our new brand campaign platform “Rethink Healthy”. We are taking on all stereotypes of health, starting with the ones we see on social media; to encourage the people of Asia to change the way we see health and make it a bigger part of our every day. After all, “Healthy is an outfit that looks different on everyone”. Find out more at https://bit.ly/4ejuOq1 #RethinkHealthy #HealthierLongerBetterLives #AIAOneBillion

Non-communicable diseases continue rising across Asia, yet our studies show that while 80% of respondents don’t believe they are healthy, over 57% have not made any changes to do so. And this is because many believe that small actions make little to no impact on our health (AIA & Kantar, 2022 Regional Wellness Report). Rethink Healthy is an opportunity to show people that healthy choices exist regardless of circumstances. It aims to encourage embracing health in a personal way, not dictated by others. Wellness is defined by progress rather than perfection. It’s time to Rethink Healthy. aia.com/rethinkhealthy #AIAOneBillion #HealthierLongerBetterLives #RethinkHealthy

I think intellectually many of us understand that health is wealth and we each want to consistently lead a healthy lifestyle. However, do we really have a healthy relationship with health? Do the ideals of fitness and clean eating we always see around us end up holding us back to adopt healthy habits in a way that is actually helpful / meaningful to where we are in our lives? Yup, as someone who sucks at sports (I used to fail my PE at school) and who loves her food and drinks too much, I can relate to falling into this mindset of feeling like it’s just too hard for me to be truly healthy & fit. This is why I love AIA’s commitment to making the practice of being healthy more accessible for many more lives by challenging us to Rethink Healthy. I think it’s such as inspiring brand platform because real change starts with mindset shift even if it is a small one to get us started or keep us continuing. The best thing is that there are so many things we can do daily in our lives to be healthier. We just need to recognise and celebrate them, and keep going! Well done to my fantastic colleagues from Group Brand Rina Hiranand Stuart Woollford who work tirelessly to further our impact as an organization to help more people live healthier, longer and better lives. AIA #Healthy #RethinkHealthy #HealthierLongerBetterLives

A recent study by AIA and Kantar that surveyed 7000 individuals across China, Hong Kong, Singapore, Malaysia, Thailand, Vietnam, Indonesia, and India revealed that over 50% individual respondents believe that the only way to be healthy is to have #intenseworkouts and follow #strictdiets. 80% of respondents reported feeling unhealthy, while 57% acknowledged their struggles in making meaningful health improvements. At a time when lifestyle diseases including diabetes are rising globally and in Asia, more people are falling ill due to high temperatures, and mental health issues are increasingly becoming a leading cause of disability, we need a more inclusive definition of what it means to be healthy and provide people with the education and support they need to improve their health. At AIA, we are unstereotyping what it means to be healthy through the campaign "#RethinkHealthy". Rethink Healthy is not just about physical health but also mental, financial, and environmental wellbeing. As our health is impacted more than ever by the world around us, it’s time to Rethink Healthy. What's your #Rethinkhealthy? aia.com/rethinkhealthy   #AIAOneBillion #HealthierLongerBetterLives #RethinkHealthy Stuart Woollford Rina Hiranand Duke Malan Alexandra goh Shantee Lim

#RethinkHealthy Isn't it time we change the way we see health? “Healthy” is more than we think it is. It’s more accessible. More inclusive. More diverse. But that’s not how it’s portrayed on social media. So that is why AIA Is launching our new brand campaign platform “Rethink Healthy”. We are taking on all stereotypes of health, starting with the ones we see on social media; to encourage the people of Asia to change the way we see health and make it a bigger part of our every day. After all, “Healthy is an outfit that looks different on everyone”. Find out more at https://bit.ly/4ejuOq1   #AIA_Aspire #AIAHongKong #HealthierLongerBetterLives #AIAOneBillion #AOB #RethinkHealthy

Few industries are more embedded in our daily lives than beauty and personal care. But the impact of this industry goes far beyond the products on the shelf. So what is the #ValueOfBeauty? Follow us here as we share stories, data and more about the significant role Europe's beauty and personal care industry plays in shaping our economy, health & wellbeing, and our society and culture.

Health and Wellness in APAC: Which info sources do consumers most trust? #MediaAvataarIndia #indiamediaavataar #MediaAvataar #MediaAvataarAPAC https://lnkd.in/dYtyJXFF

Every day, each one of us is bombarded by imagery of what healthy looks like today. And we realised, through research, that these ideal models weren’t encouraging people to be healthy. They were holding them back, and serving as a deterrent to people embarking on a personal journey of health and wellness. Isn’t it time we change the way we see health? We need to break down stereotypes and make health more inclusive, available and accessible. We want to change attitudes, mindsets, culture, behaviour: to dispel and debunk the traditional notions and stereotypes of what health is in Asia. We want people to Rethink Healthy. #HealthierLongerBetterLives #AIAOneBillion #RethinkHealthy

Such an important message below! I encourage everyone to save this post and live accordingly! It is fundamental to helping employees and others to thrive in life!