Aircards’ Post

In this piece, Claire Roper-Browning asserts that gender-inclusive marketing is pivotal for brands aiming to connect with diverse audiences and enhance engagement and conversion rates. She adds that by eliminating gender stereotypes and promoting inclusivity, brands can improve perception and attract value-driven consumers. #ebsdubai #HeriotWattDubai

Diverse. Adjective. Showing a great deal of variety; very different. KIBS Media decided in our conception that we would be diverse. Diversity to us is not just about inclusion, gender and race. Diversity for us also means diversity of thought. We full heatedly believe in the power of our members Voice and we encourage each other to think outside of the box and challenge norms. Our collective is an Omni-channel advertising agency. We believe in the power of Omni-channel advertising because it brings a diverse awareness to ad campaigns. Campaigns do not get held up by the whims of platforms and their algorithms. By spreading out ad campaigns amongst several channels at once, we ensure that your ads get seen by consumers at all times, everywhere they are. Visit www.kibsmedia.com for a breakdown on Omni-Channel Advertising! #kibsmedia #adagency #marketing #advertising #adstrategy

This L'Oréal ad is pure genius! 🔥 Using lipsticks to show more women in leadership is both eye-catching and symbolic. It links gender diversity to higher profits, backed by solid stats. By creatively using a familiar product, L'Oréal grabs attention and nails the message. Here's what I have learned from these creative ads: 🔹Identify a Strong Message: Focus on a universal issue or principle, like diversity, sustainability, or innovation. 🔹Use a Visual Metaphor: Symbolize the message with a familiar product or concept, making it tangible and memorable. 🔹Address the Target Audience Directly: Speak directly to the audience that needs the message most, even if they're not the usual demographic. 🔹Support with Data: Use credible statistics or facts to add weight and legitimacy to the message. 🔹Maintain Brand Identity: Align the ad with the brand’s values and aesthetic for coherence and authenticity. ---- Step up your ad game. Make every message count! #creativeads #branding #design

I am continuously encouraged by the increasingly inclusive portrayal of women in advertisements, with women stepping into roles traditionally dominated by men, such as athletes, engineers, pilots, leaders and other. Furthermore, as the advertising industry evolves and societal norms progress, we are seeing a shift towards more diverse models that reflect ordinary people rather than idealized "perfect" figures. While this progress is significant, there is still work to be done to achieve full representation. Watching ‘Hidden Figures’ again last night and recalling ‘Million Dollar Baby’ reminded me of Hollywood’s role in igniting change which ultimately trickled into advertising.   The powerful imagery of women stepping into traditionally associated male roles in Blockbuster movies has sparked a ripple effect, prompting brands to adopt similar portrayals. Such campaigns do more than sell products, they champion a vision of empowerment and equality.   Ads released by advertisers are now challenging conventional narratives, presenting women as equally capable and dynamic. For instance, Adidas’ “Impossible Is Nothing” campaign inspires women to envision infinite possibilities with optimism and take action, while their recent “Make Sports Equal” campaign drives better opportunities for girls and women in Saudi football. Similarly, Unilever’s Rexona sports ads and their association with the 2023 FIFA Women’s World Cup highlight women’s athleticism, and my favorite, Shell’s “Support Her Journey” ad from 2018, championed women driving in Saudi Arabia. The shift from depicting women in their previous stereotypical female roles to portraying them in powerful, dynamic roles, amplified by influential films, has significantly reshaped the advertising industry and more importantly how women are perceived. These campaigns have gone beyond commercial success. They have driven a creative revolution, challenged gender stereotypes, advocated for inclusivity and thus, inspired societal change.   So, we have seen the beginning of diversity in models by some brands with hopefully more to follow. But what more should we be seeing? What is needed next?

Straight to the point! Love this simple ad L’Oréal made in 2019. It grabs your attention, has clear visuals, & demonstrates a point, all in a nonchalant way. I bet you people were sending this to their friends or women were sharing amongst each other in the workplace. 10 points for brand awareness and relating to your target audience! 🎯 This ad isn’t selling the product, it’s selling the brand. L’Oréal is showing support to women in the workforce and backing it up with facts. The fact that they were able to showcase their products in there too is a bonus. ________________________ 💡What do you think about this ad? #marketing #marketingstrategy #ads

This brand is making a 15-year-old their marketing manager! Claire's has launched The Collab, an innovative influencer platform that empowers young talent, including a 15-year-old fashion designer, to shape creative strategy, content, and even in-store experiences. With a focus on diversity, inclusivity, and purpose, The Collab is more than just a marketing campaign – it's a platform for self-expression and empowerment. Members aged 7-17, from fashion designers to athletes, are bringing their unique perspectives to the table and shaping the future of the brand. The 15-year-old designer has already contributed her own designs to a Claire's photoshoot! Claire's recognizes that the next generation of consumers is not just savvy, but also socially conscious and passionate about making a difference. By giving them a voice and a platform, Claire's is not only connecting with its target audience in an authentic way, but also fostering a community of young leaders and innovators. This is a brand that understands the power of youth and is investing in the future. #marketing #genz #genalpha #influencermarketing #diversityandinclusion

Watched a great webinar today on The State of Fashion 2024 from McKinsey & Company. Really interesting to hear more about how things are shaping up this year for the fashion industry and beyond. Some of my favourite themes discussed: 📣 The Next Wave of Influence: A new wave of creators are catching the attention of brands. Authentic, original and reliable are the key qualities that brands are looking for when it comes to building 2024 influencer partnerships, and so long as audiences align, these collaborations can often be the least expected. Think 'Tube Girl' Sabrina Bahsoon walking at Paris Fashion Week, and train enthusiast Francis Bourgeois becoming the face of The North Face and Gucci ad campaign. 🧠 Gen AI's Creative Crossroad: After the big success of generative AI in 2023, brands now need to figure out how to blend automation with human creativity, and boost the efforts of human creators rather than diminish them. 👀 All Eyes on the Brand: Performance marketing no longer reigns supreme! This year we will see brands shift their focus to build long-term brand strategies, designed to win the trust of customers through emotional and authentic connections. Thanks to Joëlle Grunberg & Sandrine Devillard for their insight! #brandmarketing #brandstrategy #genAI #influencermarketing

🔌🚘 Explore why the under-tapped female demographic might just be the spark the Electric Vehicle category needs to accelerate its market growth! Just as we've seen with the beer industry, maybe it's time to be more inclusive and reshape expectations in this male-dominated industry. #Targeting #Marketing #GenderGap #Automotive

The statistics are only getting worse. Recent data highlights a growing concern—nearly two in three young Australian women are struggling to afford essential period products amidst rising inflation. At On the House, we’re taking action to change this. By integrating advertising with onto period products, we provide period products for free, ensuring no woman has to compromise on her essentials. #advertising #ooh #outofhomeadvertising #periodpoverty #marketing #womenshealth

🌟 Embrace Diversity, Equity, and Inclusion in Your Marketing Strategy! 🌟 In today's ever-changing consumer landscape, inclusive marketing isn't just a trend—it's a necessity. As America's population becomes more diverse, consumers are demanding to see themselves reflected in advertising campaigns. A recent article highlights the impact of inclusive marketing on consumer behavior, particularly among Gen Z and multicultural audiences. Studies show that brands who prioritize inclusivity not only attract more customers but also foster greater brand loyalty. Take Instagram's recent brand refresh, designed to enhance accessibility and legibility across languages, or Google's partnership to eliminate bias in image search results. But how can marketers ensure they're getting it right? By diversifying internal teams, working with diverse media suppliers and creators, and establishing transparent accountability metrics for DEI strategies, we can create authentic and inclusive campaigns that resonate with our audience. 👥 The future of advertising lies in embracing diversity, equity, and inclusion. Let's take action to create meaningful connections with our consumers and drive positive social change. Together, we can make a difference! ❤️🌍✨ #InclusiveMarketing #DiversityandInclusion #BrandImpact https://lnkd.in/gGAqu5gP