Aircards’ Post

“TikTok has revolutionised the fragrance industry by providing an immersive platform for luxury brands to engage with consumers and establish a captivating digital presence,” says Luxurynsight Founder and CEO Jonathan Siboni. Explore how TikTok is transforming the beauty industry and read insightful interviews and industry reports across the luxury sector. Read the full feature here: bit.ly/4bm5KvR #LuxuryInsights #FragranceRevolution #TikTokInfluence #BeautyIndustry #DigitalTransformation #LuxuryBrands #IndustryReports #JonathanSiboni

🚀 LVMH & Kering are at the forefront, pioneering the digital revolution in the luxury sector. 🌐 Their ventures into 3D, AR, and immersive storytelling with LVMH's 22 Montaigne and Kering's strategic acquisition of #CAA mark a significant industry shift towards interactive consumer experiences. This isn't just about luxury; it's about setting new benchmarks for how brands engage in the digital age. Are you an eager to push boundaries and redefine the future of luxury? Let's connect and explore innovative partnerships.🤝 #DigitalInnovation #LuxuryFuture #TheLuxuryTechOracle #TurnOnWhatsNext

The Middle East’s luxury market is witnessing a shift from traditional luxury to immersive experiences. Brands are now focusing on creating memorable, emotionally resonant moments beyond just transactions. By integrating innovative tech and personalizing experiences, they’re deepening customer connections and redefining luxury engagement. What’s your take on this evolution in luxury marketing? #LuxuryTrends #MiddleEastInnovation #ExperientialMarketing #BrandEngagement LIGHTBLUE Tribe Global

8 weeks of free immersive learnings. A deep dive in LVMH maisons and businesses, full of insights that will shape the future of luxury retail and cases of some of the most desirable brands in world. Totally worth it! LVMH

In today’s competitive market, how do you ensure your brand truly connects with your audience? The answer lies in experiential design. As companies invest more in creating immersive and memorable experiences, it’s clear that experiential design isn't just a trend—it's a necessity. It’s what differentiates a brand that’s merely seen from one that’s truly felt. An in-house experiential design team can take your brand to new heights, but even if you don’t have one, Alt Ethos is here to help. We collaborate closely with your team to craft experiences that not only engage but also leave a lasting impression. Let’s elevate your brand together. Reach out today to start creating something extraordinary. #ExperientialDesign #Innovation #BrandEngagement #AltEth

In today’s competitive market, how do you ensure your brand truly connects with your audience? The answer lies in experiential design. As companies invest more in creating immersive and memorable experiences, it’s clear that experiential design isn't just a trend—it's a necessity. It’s what differentiates a brand that’s merely seen from one that’s truly felt. An in-house experiential design team can take your brand to new heights, but even if you don’t have one, Alt Ethos is here to help. We collaborate closely with your team to craft experiences that not only engage but also leave a lasting impression. Let’s elevate your brand together. Reach out today to start creating something extraordinary. #ExperientialDesign #Innovation #BrandEngagement #AltEth

What awaits the world’s most prominent brands in 2024? From AI’s transformative influence on culture to immersive experiences beyond the screen, read about five trends we expect to shape the future of brands in 2024. #humanbrands #brandpredictions  https://lnkd.in/gsEqVAA8  

𝐂𝐡𝐚𝐧𝐜𝐞𝐬 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐛𝐞𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐡𝐞𝐚𝐭𝐫𝐞 𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝐨𝐧𝐜𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞.   I’m sure you’ve been to the movies many times and most of you have probably/presumably seen a concert with a band.   Perhaps you have had the opportunity to take the stage yourself and meet an audience.   Some of these experiences stay with you.   When they leave you with a good sensation there is always an intangible feeling that there was something more to it than the movie itself, the band playing or the stage you stood on.   There was a 𝓯𝓻𝓪𝓶𝓮𝔀𝓸𝓻𝓴. 𝓐 𝓭𝓮𝓼𝓲𝓰𝓷 for emotions to flourish and 𝓶𝓮𝓼𝓼𝓪𝓰𝓮𝓼 to be 𝓯𝓸𝓻𝓽𝓲𝓯𝓲𝓮𝓭.    𝑶𝒄𝒆𝒂𝒏 𝑺𝒕𝒖𝒅𝒊𝒐 𝒆𝒙𝒊𝒔𝒕𝒔 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒂𝒏𝒅 𝒄𝒖𝒓𝒂𝒕𝒆 𝒕𝒉𝒆𝒔𝒆 𝒇𝒓𝒂𝒎𝒆𝒘𝒐𝒓𝒌𝒔, 𝒉𝒆𝒍𝒑𝒊𝒏𝒈 𝒃𝒓𝒂𝒏𝒅𝒔, 𝒂𝒈𝒆𝒏𝒄𝒊𝒆𝒔 𝒂𝒏𝒅 𝒑𝒂𝒓𝒕𝒏𝒆𝒓𝒔 𝒅𝒆𝒍𝒊𝒗𝒆𝒓 𝒎𝒂𝒈𝒊𝒄. Fueled by passion. Delivered through expertise in the Out Of Home space.  ------------------------------------------------------------------------ This has been in the works - and actually active - for a while so today we're really excited to officially announce Ocean Studio Nordics to the market. The team lead by Daniel Axelsson Stålhandske has already acted as sparring partners to agencies and brands and they have delivered visual concepts for 3 of Ocean's most important launches in 2023. 💡DCC Creative Summit 💫The HALO launch (SE) 🦅 The Falcon (DK) #DOOH #design #ooh #theartofoutdoor

ASTOUND's Takeaways from CES 2024: The Evolution of Experiential Design through Multi-Sensory Engagement. https://lnkd.in/gFwK59pp To learn more about experiential design, contact us at https://lnkd.in/gSBR_maz #CES2024 #ASTOUNDatCES #LasVegasExperiences #ExperientialDesign #MultiSensoryEngagement #CESinsights #ASTOUNDtakesonCES #LasVegasTech #ExperientialEvolution #CES2024Takeaways

#FOOH: Are you ready for a new reality? #FakeOutofHome, or #FauxOutofHome, is the new black in advertising. The new era for brands comes with a lot of #CGI, photos, and videos to transform the real world into dynamic, immersive experiences. 💡 How Does It Work? FOOH strategically places content in unexpected locations, catching people off guard and making an unforgettable impact. This new way of communicating has opened new horizons for brand storytelling and engagement, particularly with mobile integration. The buzz comes from the fact that it needs to be communicated to the consumer that it's a digital intervention. 💡 How are the brands doing it? In Brazil, Adidas placed a sneaker passing through the Arcos da Lapa in place of the Santa Teresa tram in Rio de Janeiro. Other famous FOOH include unveiling a giant Barbie emerging from a box in Dubai and the artistic touch of Maybelline, painting eyelashes on a train in London. 💡The FOOH advertising is a daily reality here at Lightfarm.  Our team pulled off some fantastic content for #Spaten and #Vivo. The beer wanted to bring one of its trademarks to the historical heart of São Paulo to kick off beer celebrations last year. So, we placed the legendary glass beer mug for Beer Sliding in front of Theatro Municipal. As a result, the numbers speak for success. One of the contents achieved over 6 million views only on Instagram. 🍺 VIVO, in partnership with #Barbie + HBO Max, tasked us with hanging the doll's purse on a building in São Paulo to promote the streaming premiere of Barbie. The Walt Disney Studios and Marvel Studios put us on a mission to deliver shadows and airships around Brazil to announce #Loki's 2nd season. You can check out a few campaigns we've made last year below. And watch out to reach our next FOOHs coming around the world! If you'd like to see more of our projects, visit us at ➡️ https://bit.ly/3r672tQ