Aircards’ Post

Today at 11am, join our Webinar with Unilever talking about how #AR works and gets results for them! Aircards

🎮 🔥 Why should brands start leveraging augmented reality marketing activations? ➡ Brand Recall: Brands leveraging AR gaming see a 75% increase in brand recall among consumers. (#HarvardBusinessReview) ➡ Social Sharing: AR gaming experiences are shared up to 10 times more on social media platforms than standard content. (#Adweek) ➡ Engagement Boost: AR gaming experience can increase engagement by up to 85% compared to traditional methods. (#Emarketer) At Gillette, we're always pioneering innovation. As part of our holistic media launch plan for our breakthrough innovation #GilletteLabs, we've partnered with Aryel to bring to life an immersive augmented reality experience focusing on motors and football. 🏎️⚽ Top gamers will be rewarded with stellar prizes such as a Lamborghini ride in Barcelona or one of 40 Gillette Labs' new razor boxes. 💈 The visibility and engagement with consumers has been off the charts: 7 million impressions in just 3 weeks and more than 40 thousands new leads to our CRM program. Special thanks to Chiara Ferraccioli and Alberto Biondo for leading, developing and executing with excellence the plan. Stay tuned for more exciting developments as Gillette Labs' is going to redefine the shaving experience worldwide! #GilletteLabs #Gaming #AugmentedReality #Innovation 💡 ✨

How Digital Activations are Transforming Retail Brands Engaging customers and driving brand success requires innovative and immersive experiences. At Watch This Space, we’re at the forefront of this revolution, crafting digital activations that captivate and resonate with audiences. Our latest blog dives deep into successful case studies, from Telstra’s award-winning Interactive Christmas to the Diamond Exchange’s Virtual Try On and beyond. Learn what makes a digital activation successful and how you can maximise your brand’s impact. Read the full blog to see how we’ve transformed brands with innovative digital solutions. #RetailInnovation #DigitalActivations #CustomerEngagement #WatchThisSpace #FutureOfRetail

Metaverse-as-a-service is a brand engagement step change

📌️Put advertisements behind you! Through experiential marketing, clients can have fun📌️ ✨️Imagine VR tours inside your product, AI parties customized for each attendee, and augmented reality treasure hunts in your business. ✨️ These tech-enabled experiences produce enjoyable, customized moments that strengthen emotional connections with your company.🌐 Consumers experience your product rather than just hearing about it, which increases engagement and loyalty. Let your business shine by letting go of the loudhailer and inviting them to participate! 🌐 #marketingstrategy #experientialmarketing #virtualtour #augmentedreality #customerexperience #technologicalinnovation

Superpowered Sips Coca-Cola's collaboration with Marvel, which includes a new TV commercial, digital collectibles, prizes, and an immersive augmented reality (AR) experience, likely stems from several strategic marketing objectives. By partnering with Marvel, a global brand with a massive and diverse fan base, Coca-Cola can significantly expand its reach. Marvel fans range from young children to adults, encompassing a wide demographic that Coca-Cola can tap into. The integration of AR technology and digital collectibles offers a modern, interactive way for consumers to engage with the Coca-Cola brand. Such technologies create memorable experiences that are shareable on social media, increasing the campaign’s visibility and engagement. READ ARTICLE: https://conta.cc/3xDbcfD #CocaColaXMarvel #ARAdventure #SuperSips #MarvelMagic #CokeCollectibles #EpicCollaboration #DrinkInAction

🚀 HEY Experiential Marketers! Are you ready to elevate your experiential marketing game? Here are three quick tips to enhance your next campaign: 1. 👩💻 Leverage Tech Smartly - Integrate AR, VR, or AI to create deeply immersive experiences that capture attention and ignite the imagination. 2. 🍃 Focus on Sustainability - Embrace eco-friendly practices to not only meet consumer expectations but also stand out in a crowded marketplace. 3. 📈 Measure and Adapt - Use real-time data to tweak your experiences and ensure they resonate with your audience, maximizing ROI and impact. Make every interaction a memorable journey for your audience! #experientialmarketing #eventprofs

An interesting article about providing commerce experiences in a world where the lines between retail & entertainment are blurring.

Understanding your addressable market is the key to unlocking the full potential of an Out-of-Home Entertainment product. 🔎 In a recent analysis of an immersive experience, we observed a contrast in the local serviceable obtainable market between Toronto and San Francisco, despite their comparable overall population, emphasizing the important role of assessing product/market fit. 🔗 Explore the insights in our latest article: https://lnkd.in/eCzubBhd #OOH #MarketAnalysis #EntertainmentIndustry

Elevate brand experiences with groundbreaking marketing strategies! Harness the power of technology to engage and inspire audiences worldwide. Immersive Technologies: Transform consumer experiences with VR tours and interactive art installations. Live Engagement: Engage in real-time interactions through live streaming events and interactive sessions. Case Study Insights: Gain insights from successful campaigns such as Nova Scotia Gaming's Pop-a-Shot and Nike's Sneaker AR app. Strategic Growth: Stay ahead with trend monitoring and impactful collaboration strategies. Explore the future of experiential marketing and elevate your brand presence! Click Here >> https://hubs.li/Q02GzYgR0 #MemorableExperiences #BrandEngagement #TechInnovation