Ajith Prabhu’s Post

View profile for Ajith Prabhu, graphic

Head of Global Operations at Drip Capital

The Unbundling of the Airline Industry. I have been experiencing this feeling of being robbed in broad daylight for a while. However as is the case for most of us we shrug and move on. Online booking has made life easy for most of us. Aggregator sites help us to compare prices of various airlines and book the best both in terms of time and money. So far so good. The process of unbundling started in the airline industry quite some time back. Food became a revenue line item. Most of us shrugged it off as the airline food is well-known for its gastronomical delights. Some years back airlines started the process of charging for its premium seats. Mostly these were the ones in the front row or with extra leg spaces. Recently I needed to travel for a family function which was planned months in advance. On web check-in, I realised to my shock that almost all the seats in this particular airline were converted into paid category. Scrolling down the seat selections I finally found a few at the rear of the aircraft which were free. I am guessing that this was kept free to comply with some regulations. No prizes for guessing which is this airline One leg of my journey I got a cheaper flight in another airline. I was pleasantly surprised that they had kept all middle row seats free. Thank God for small mercies. Recently I came across an article where airlines have started charging for fuel based on the distances. If unbundling is a customer choice, like food, then can we as customers bring our own chairs and fuel. 😊 In the spirit of sarcasm I am suggesting a few items which our airlines can unbundle 1. We have anyways put a limit on quantity and weight of our luggage. Let's go a step further and start charging for the luggage as per weight. 2. While on the subject of luggage, priority stickers and handle with care can be charged extra. We can sell insurance on this too 3. The ticket prices can be based on weight of the passengers, considering fuel consumption is based on weight of the aircraft. This will also have an unintended consequence of promoting healthy living. 4. If the airlines make certain design changes then they can definitely charge for AC services. Customers can choose if they want to travel in AC section and pay a little extra. 5. We can outsource the toilet to Sulab Souchalya. Airlines can charge customers based on toilet usage. Toilet paper or water can also be an option. 6. Food anyway has become chargeable. Maybe hot food or cold food can be another option. 7. Customers can have a choice of self service or being served by cabin attendants. Airlines can charge extra for this too. If any of the airline folks are reading this please take this with a pinch of salt. I really don't want to see these suggestions getting implemented too. 😉 Truth be told, it feels like being taken for granted. With freeways and Vande Bharat being common features, people will opt out of airline travel very soon.

Harish Gawda

Helping Businesses Grow | PGDM | Business Development, Strategy & Customer Success | B2B Fintech & SaaS | Financial Services | Consumer Durable and Electronics | Hospitality | Retail Channel

9mo

I'm only happy there are no numbers to define the incremental revenue here. Otherwise Ajith Prabhu this free consultation could have cost the general public a lot very soon😆

To view or add a comment, sign in

Explore topics