Chief Strategy Officer, BOD, Croud | Best-selling Author, Analytics.
This is how much Google is embedded in my psyche: When it fails, it is still such a big shock. We are watching Germany | Denmark (Go Germany!), my spouse turned to me and asked: Who won the euro cup the last time? I did not know. So, of course, I ask Google. I was shocked at how bad the results were. Take a look yourself. On the left. It is basically: "Oh, why don't you figure it out yourself?" I opened Perplexity in a diff tab, same question... The answer is above the fold. And, I also get a little nugget of the game: England lost on penalties. Honest observation: I felt sad. It was like an old friend let me down. I would have expected Google to get this right ten years ago. And, certainly now with all the infusion of AI into Google. PS: Two of my recently newsletters, #412, #413, focused on "AI Search," and the implications on our businesses (Paid & Organic traffic). In three clusters, profound change is on its way: Methodology. User Experience. User Behavior. Read them, ensure your business is not caught unprepared.
Gabriel Nistoran
1mo
Try searching for "who won euro 2020". Euro cup is not an official name ;)
Al Sefati
1mo
In my opinion, Google is at risk from OpenAI and other generative AI companies. Having dominated the market for so long, Google has become a typical corporate entity, prioritizing profits over innovation. This is evident in products like LSA ads and the reduced visibility of organic listings. I personally have been using Google a lot less for this type of research, Chatgpt app is on my phone too I often go to that to find answers.
This is why perplexity has become my go-to for most searches. It’s not perfect but it’s gotten me to answers faster than Google would have, sometimes even for queries that are a bit more complex. I also had Google nominate NYC as a relaxing vacation destination for burnt out people 🤣. In one case, however, Google did much better than Perplexity and Copilot. I was trying to get answers about why tolls turnpike between PA/NJ were collected only on the NJ side. Both Perplexity and Copilot came up with lengthy 5 part explanations but neither could provide a source. Google had a shorter answer based on information from the turnpike authority.
Thomas Baekdal
1mo
What do you mean, "Go Germany"?!? ;)) But the problem you describe also transcends to the newspaper. Here is a screenshot (translated) from one of the largest Danish newspapers about an hour after the match ended. It's completely impossible to figure out what happened, or even which article to click on to get that information.
Kaloyan Dimitrov
1mo
The first PAA works in a mysterious way
Rami Al-Fahham
1mo
First screen: football. Second screen: Google??? Oh dear...😆😉
Emile Languepin
1mo
I’ve got 411, but not 412 / 413 but I would assume they’re for paying subs maybe? Regardless I feel like search is about to monumentally change and I’m very happy about it!
You know, creative destruction, Schumpeter. Google did not have to innovate, so they didn't. Now they are outcompeted. Not many firms escape the innovator's dilemma. Apple did, microsoft as well. The verdict is still out on Google...
Connecting People, Data and Business Outcomes - Director of Data Innovation, Board Member & International Keynote Speaker
1moDude… Germany? really? 😉