Our SVP of CPG Strategy and Sales, Risa Crandall presented alongside General Mills' Jay Picconatto to discuss how a storied brand with a century-long history has continually adapted its marketing approach to evolve with the shifting landscape, including the adaptation of personalization tactics. Watch this ADWEEK workshop recording to learn more: https://bit.ly/3WofNMT #PersonalizedAdvertising #DigitalMarketing #Commerceweek2024
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Transformative PMO Leader | Simplifier | Problem Solver | Product Partner | Innovation Driver | Operational & Engineering Excellence | Proudly Serving Associates at People Led Tech Powered Walmart
Retail Media Boosts Brand Equity! 🚀 Discover how brands leverage retail media to build long-term brand equity and drive sales, as Reckitt's Gary Osifchin and Walmart Connect's Lara Barmish discussed. Credit: Walmart Connect Follow for the latest Startup 💡 growth and performance 📈, AI 🤖 advancements, and tools 🛠️ that power productivity 💪 and stay ahead of the smart 📱 technology curve 🔄. #RetailMediaMatters #BrandEquity #SalesDriven #MarketingInsights #RetailTransformation
Brands are realizing the power of #retailmedia for building long-term brand equity and driving sales. In a virtual event hosted by the ANA, Reckitt’s CMO & GM Gary Osifchin debunks the myth that retail media is just a performance tactic. Watch the full interview with our own Lara Barmish here. https://lnkd.in/ep2FVSAa Association of National Advertisers
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Strategic Executive Advisor | Data-Driven Operations & Organizational Development Expert
🚀 Ready to dive into the future of CPG marketing in 2024? Join us for our "CPG Marketing: 2024 Trends to Watch" webinar on November 16th at 1pm ET. Our expert panelists will reveal key insights you can't afford to miss. Secure your spot now! #CPGTrends2024 #WebinarAlert
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Discover how GRADIANT's holistic retail media strategy helped ready-to-drink cocktail brand BuzzBallz achieve remarkable results! 🍹 BuzzBallz faced the challenge of increasing brand presence, shopper base, and ROAS in the competitive CPG retail space. Our team at GRADIANT developed a comprehensive media plan focused on retail media networks to drive sales while building brand awareness and consideration. Read the full case study: https://bit.ly/3QLichd
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📊Want to stay at the forefront of CPG marketing in 2024? Join us for our "CPG Marketing: 2024 Trends to Watch" webinar on November 16th at 1pm ET. Learn from industry leaders and gain a competitive edge. Register today: #CPGTrends2024 #WebinarTrends
CPG MARKETING: 2024 TRENDS TO WATCH
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💡💡 How can brands master Retail Media? The consensus today was through integration! 💯 Integration as part of a full funnel plan 💛 Integration with multiple agencies 🤌 Integration with budgets 🫶 Integration with multiple teams internally Why? Because the best in the business start with the consumer at heart and work backwards. To quote Victoria Keenan, 'the consumer is our boss,' so Retail Media is crucial to Bayer's marketing planning. By collaborating with Sales and Marketing functions, brands are now truly understanding campaign performance through Retail Media. To echo Matt Atlay and the work from L'Oréal, it's important to find 'the sweet spot' to not silo teams and plans. Otherwise brands won't be able to scale activity that's performing and learn from each other against consumer behaviours. For anyone who missed SMG's webinar this morning with Boots Media Group, some of our top takeaways are below 👇👇 {Capture} / Plan-Apps / Threefold-Agency #retailmedia #commercemedia #media
With so much to digest from this morning's webinar, we're wrapping up the day with our top 10 key takeaways from our expert panel 👇 Our panelists covered everything from the evolution of retail media to the deprecation of the cookie, the non-linear path to purchase, data & loyalty schemes, the collapse of the funnel, and how first-to-market tech like Audience360 is helping to integrate online, offline, & offsite experiences seamlessly. Thank you to everyone who joined us and to our speakers: 👏 Our CEO, Samuel Knights 👏 Ollie Shayer, Omni-Media Director, Boots UK 👏 Matt Atlay, Retail Media Director, L'Oréal 👏 Victoria Keenan, Marketing Director UKI, Bayer UK 👏 Rosie Houston, Managing Director, Boots Media Group The recording will be available to watch soon! 📽️ https://lnkd.in/echUNMYF #retailmedia #retailmediafundamentals #retailmedianetworks
Webinar recap: Top 10 key takeaways from “Mastering Retail Media Fundamentals with Boots Media Group”
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Where is retail? A silly question with serious implications. Managing Partner, Ryan Cliffe, discusses the importance of understanding your retail ecosystem as a CPG brand. In our Retail Marketing Strategy Guide, we unravel the challenges faced by CPG brands and provide insights on standing out, allocating marketing dollars wisely, and measuring impact in the dynamic retail ecosystem. Elevate your retail marketing game with data-driven tactics and a step-by-step approach to create an effective strategy. Learn more: https://lnkd.in/gkhPe7KW #shoppermarketing #CPGmarketing #retailmarketingstrategy #advertisingagency
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Bath MBA, CMI Certified | Business Development & Client Relationship Management | Luxury Hospitality
Just attended a webinar by SMG on Mastering Retail Media with Boots Media Group: The Fundamentals. As someone who is interested in #buildingbrands and understanding the ever-evolving #customerjourney, this was an insightful session moderated by Samuel Knights where I deduced that #hospitality and #retailmedia are not far apart. Both show a high level of customer centricity, both are built on managing relationships, and both leverage #creativity in leveraging #data towards actionable insights towards #brandsuccess. Matt Atlay's point, "Progress is better than perfection, so there's no need to wait for all tickboxes to be checked before proceeding", was a key take-away for me, as it is something I relate to after working in dynamic environments while trying to stay ahead of the curve. Another point shared by Ollie Shayer, "Understand how you can apply principles from online practices in stores", shows that #innovation is always at work in this field - which is why I find myself gravitating towards it! It was great to listen to the other notable speakers: Victoria Keenan & Rosie Houston as well! Thank you for a wonderful panel discussion and I look forward to many more of these events! #retailmedia #marketing #customerfocused #relationshipmanagement
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If you missed our webinar "A CPGs Perspective on Retail Media and Personalization" last week, it is now available on-demand with valuable insights from Xavier Facon Steven Winnick and Gina Acosta. #retailmedia #personalization #promotions #dataandanalytics #retail #niq #coresightnews
Want to find out why brands expect more from retailers’ media networks? Watch our new webinar on-demand: A CPG's "Perspective on Retail Media and Personalization." In this webinar, our thought leaders will reveal: ⏺ Plans of ad buyers to invest in promotional tools and fund retail media advertising ⏺ The number of RMNs used by brand advertisers ⏺ Challenges that ad buyers face in working with RMNs ⏺ Opportunities and benefits presented by self-serve platforms ⏺ And more! Featured Speakers: 🎤 Xavier Facon, Global Head of Retail Media & SVP, Retail Product, NIQ 🎤 Steve Winnick, Senior Analyst, Coresight Research 🎤 Moderator - Gina Acosta, Editor in Chief, Progressive Grocer View the webinar: https://lnkd.in/ggyDJdYg
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What's Talia Arnold's dream CPG retail campaign? 😍 Watch below! Hear the full Retail Refresh interview to learn: - common mistakes brands make when entering retail media - how retail media fits into your larger advertising strategy - what data you can glean from retail & how to leverage it Listen here: https://lnkfi.re/talia #retailmedia #retailinnovation #cpgindustry #cpgmarketing
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📈 Discover the rise of CPG branding! https://lnkd.in/eVczxXFr 🚀 Dive into how Mr. Beast monetizes his popularity for success #CPGBranding #MrBeastSuccess #MonetizationMagic
