Akiva Kates’ Post

I’m thrilled to officially announce my new company: D.I.G.S. Marketing! Why DIGS? It represents the four core pillars of our services: 🔹 Digital - Scaling pipeline for B2B organizations through comprehensive digital marketing campaigns. 🔹 Inbound - Our passion is driving inbound pipeline through proven tactics and campaigns. 🔹 Growth - Our mission is simple: help our clients achieve significant growth through targeted demand generation campaigns. 🔹 Strategy - Leveraging our extensive experience with leading B2B organizations, we provide data-driven, strategic guidance. 🚀 Stay tuned—our website & branding are launching soon! 🚀 If you’re an executive in a B2B business focused on pipeline growth through inbound channels (paid ads, email marketing, ABM, ops & reporting, etc.), let’s connect! #DIGSMarketing #BuildingInPublic #B2BDemandGeneration #PipelineGrowth #B2BMarketing

How aligned are your sales and marketing efforts? It might be less than you think 🤨 According to the attached report from LinkedIn, the average alignment of sales and marketing is just 16% 🤯 Whether you're working in comms, marketing or sales, it is vital that all departments focus on growth and align themselves accordingly. With all the current economic, social and political volatility, why not give your commercial success the best possible chance by integrating your campaigns to support multiple departments? Wildfire delivers PR-first integrated marketing campaigns that do exactly that. If you'd like to speak to a member of our client services team about how they make this work for companies of all sizes, drop me a note. Why do you think sales and marketing are often so misaligned? #sales #growth #b2b #tech #b2bmarketing

Wouldn't it be easier if we knew who was actively buying solutions like ours, and how to best help those buyers? Looks like we are turning to ABM to answer that question (check out the Google trends pic). Problem. We have it all wrong. ABM isn't: ❌ Static target account lists ❌ SDR call campaigns ❌ Outbound emailing ❌ Single channel, siloed advertising  ❌ Traditional email nurturing ❌ Being creepy Our buyers expect more, and want: ✅ Serving content that is personalized ✅ Enabling them to make a decision ✅ Engaging in the places they do research ✅ Reaching out when it's time ✅ Being part of a community that adds value ✅ Being relevant, not creepy At New Breed, we see #accountbasedmarketing and revenue as type of go-to-market strategy that combines people, process, data and technology to connect with humans at the accounts that are specifically in the market for your solution, and that you know you can help most with timely, relevant and personalized content that enables those people to make the best purchasing decision, which is hopefully you. And when done at the most strategic level, it connects marketing, sales, customer success and product.

I am not sparking a debate on whether right or wrong... Neither am I saying its bad or good. Also not advocating one over the other... But sometimes, I feel that today a lot of activities that B2B marketers do ( or are forced to do) are digital sales and not digital marketing. Of course, with shrinking budgets, spiraling CPC/CPM costs and lower results, there has been a shift towards understanding that paid media/advertising might not be a direct contributor to revenues. But that doesn't diminish the value of paid media in influencing revenues or in other aspects like creating awareness, distributing content and reaching the right audience. So how do we differentiate the two? 🛩 TLDR- While digital marketing lays the groundwork by establishing an online presence and driving audience/traffic, digital sales turns that interest into revenue 🚂 Elaborate: Digital marketing is the art of creating awareness and interest in a brand or product through online channels. It involves strategies and tactics to attract and engage a target audience. The primary goal is to create a sub-conscious brand consideration so that you capture the mindshare of the audience when they are ready to buy. On the other hand, digital sales focus on converting leads into customers by directly facilitating the buying process. It is mostly direct response and/or personalized communication to drive sales. P.S. - This is mostly true for enterprise B2B business models where the buying process is consultative/solutioning/proposal/sales led as against any direct B2C/D2C or product-led motions.

In the rapidly evolving business landscape, mastering the digital realm is not just an advantage but a necessity for small businesses aiming for success. The online world offers a myriad of opportunities for growth, customer engagement, and brand visibility. Over the coming week we are going to show you some steps and best practices to help you nurture your self-employed venture. Today's idea is: Email Marketing Campaigns Email marketing remains a powerful tool for nurturing customer relationships. Small businesses can utilize targeted email campaigns to share promotions, updates, and valuable content directly with their audience. Personalized and segmented emails enhance the effectiveness of marketing efforts. #businessowner #bookkeeping #cocoonbusinesssolutions #businesstips #morethanabookkeeper

Half of US B2B marketers say that email marketing is the channel that has the biggest impact on their multichannel strategy, outpacing social media (33%) and content marketing (26%). Learn more at https://bit.ly/46wHsNj.

Let's say yes now and figure it out later. Following this principle, I volunteered to speak at the Epic Growth conference on B2B marketing. But that's not the main point of this post. As I prepare for my talk, I've been reflecting on my almost ten years in marketing, and it's interesting to see the changes. In somewhat 2016-2017, at Microsoft we started internally promoting automated marketing approach. I found a couple of old decks, and it was funny to see that much of the data we still use today to support other ideas 😁 However, our main misconception was saying people were no longer needed in the sales process. The key idea was that we would just guess the right moment to contact a person while personal interaction wouldn't be necessary in the future. I think we all still see how impossible that is in heavy B2B. Interestingly, in my talk, I will focus on why it's important to keep the human element in B2B marketing — personal branding. I do not consider myself a personal brand expert (I know and follow many people who are much better than me), but I will talk about how I see it as a tool as a B2B marketer working on the company side. P.S. Another observation: it seems we are no longer scared of millennials as the "new unknown and scary creature" in the form of Gen Z has appeared.

If your business could use some help with Social Media let me know. My agency manages this powerful Digital Marketing component for numerous clients. https://flip.it/ZTRCeA #digitalmarketingagency #socialmedia #digitalmarketing #b2b #marketing #agencylife

Email marketing is a digital marketing strategy that involves sending emails to a targeted audience with the goal of promoting products, services, or engaging with customers. It's used for building relationships, increasing brand awareness, driving sales, and fostering customer loyalty. #digitalmarketing #socialmediamarketing #emailmarketing