As Product Managers, we constantly strive to deliver exceptional products that meet the needs of our customers. 🎯 💪 We diligently gather feedback, analyze data, and iterate on features to enhance the functional outcomes of our solutions. But let's not forget that our customers' experiences go beyond the realm of functionality alone. Today, I want to share the importance of considering emotional and social outcomes during the discovery process. 💡 Thanks to Wes Bush for nudging us to think in that direction by describing the 3 main reasons why people buy products in his wonderful book! 🙌
During a recent discovery session with a customer, my team had an enlightening conversation that truly emphasized the significance of understanding these outcomes. As we delved into the impact of our product on her daily routine, we took a step further and asked her, "How do you feel about our product?" ❓
To my surprise, she shared that using our solution made her feel elated! 👏 👏 👏 It wasn't just about the functional benefits or the practical aspects of the product; it was the emotional connection she experienced while interacting with it. In fact, she even mentioned that adopting our tool might earn her a well-deserved promotion at her organization. 🎉 😍
This eye-opening moment reinforced the notion that our customers' experiences encompass more than just checkboxes on a feature list. By acknowledging and addressing their emotional and social outcomes, we can create truly remarkable products that make a tangible difference in their lives and careers. 👥 👑 ✨
#productmanagement #productled #productmanagers #emotionaloutcomes #usercentric #productdiscovery
Scott Moore, yes exactly. We use enablers for all the work that provides architectural runway for our features. We borrowed it from SAFE https://www.scaledagileframework.com/enablers/. Hope all is well with you and DL!