💡 "AI is empowering innovation and experimentation. At the core is the human creativity and we can't forget that. AI just simply allows us to really focus in and apply... it leads to more powerful connections with your customers and elevates the consumer experience." -Michelle Kircher-Weiskittel, Head of Media, Creative and Operations Michelle sat down with Andy Plesser of Beet.TV to discuss the impact AI is having on retail media, especially for fast-growing channels like CTV. Watch the full interview here: https://lnkd.in/eadEXJEv
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Ready to discover the key strategies for capitalising on the rising optimism towards AI? Then don’t miss this new Ipsos paper by Emmanuel Probst that underscores the transformative potential of AI in reshaping brands' relationships with consumers. The future is now! 🚀 #Ipsos #AI #BrandStrategy
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The landscape of consumer perceptions towards AI is shifting and brands must adapt fast. ⏰ In this new paper, Emmanuel Probst offers valuable insights into this shift and strategies for brands to seize these emerging opportunities. Curious about how to effectively communicate the benefits of AI to your consumers? Get ready to explore this new frontier! 🚀 #Ipsos #AI #BrandStrategy
How Brands can Harness Consumers’ Nascent Optimism Towards AI
ipsos-posts.com
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Overall, technology is revolutionizing the way media, entertainment, and sports organizations function, connect with audiences, and generate income. In this new State of the Media, 2024 Report, we highlight the promising future of GenAI in media and creative industries, with key developments in video generation, 3D generation, large-scale multimodal models, and open source mixture-of-expert models. GenAI simplifies complex processes, empowering creatives to produce more high-quality work. However, AI tools are not yet suitable for replacing human-made content entirely. We discuss here: https://lnkd.in/gdMKN-w2 #media #AI #innovation
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Introducing our latest offering - PopAi 🤖🔥 We’re thrilled to unveil PopAi, our latest offering that merges the power of AI with human creativity. Changing the way brands create imagery, offering speed, cost-efficiency, and endless creativity. Why? 🎨 ️⚡️ Speed & Efficiency: Get brand imagery in a fraction of the time. 💰 Cost-Effective: Drastically reduce content production costs. 👉 Flexibility: Perfect for brands needing high content cadence, international variations, or testing simple variants for social performance. ✍️Unlimited Creativity: From simple packshots to complex scenes, we customise anything you envision. Ideal for: 🌎 International Brands: Easily manage product variations. 💪 Challenger Brands: Achieve more with less budget. 🫵 Any Consumer Brand: Experiment with endless image variations. 📸 Only a Product Packshot Needed: If you don’t have one, we’ve got you covered (additional charge applies). Try it today with a FREE trial image. 🔗 www.popai.studio #PopAi #Ai #AiGeneratedContent
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Join us tomorrow for a conversation on the future of AI for creators!
Sora and AI are poised to drive many industries to melt and emerge transformed. Major impact on entertainment, creator economy, and digital marketing. We look forward to hearing more about AI from Shira Lazar, Christina Lee Storm, Andrew Cochrane, and John Canning! 🤖 You're invited to join us at 17:00 EST/14:00 PST this Tuesday (February 27) as we check in on the state of AI as it impacts creators. What can AI do for you right now? What is it likely to be able to do for you next year? What is AI still a long way off from doing well? The future doesn't have to be scary, but all of us are going to have to recalibrate our balance in the world we're soon to share with machines that think (or seem to). Get a head start on the race towards the future, and join us for our next CGA Conversation. Bring your questions, or have Chat GPT come up with some good ones for you. RSVP at the top of our homepage: https://lnkd.in/eactDSFx RSVP link: https://lnkd.in/ezSfH2wZ
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When it comes to testing traffic sources, AI can significantly speed up the process by quickly assessing the performance of various channels. With AI's predictive capabilities, you can forecast a player's LTV within 180 days of their first interaction with your product. This means you can assess traffic sources faster and scale them risk-free. By leveraging AI, you can streamline your testing process, identifying high-value traffic sources early on and reallocating resources accordingly. This not only saves time but also minimizes the risk associated with scaling unproven channels. #InsightMind #AI #LTV #Marketing #Gambling #DataInsights
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Really proud of the team for the hard work that's been put in behind the scenes on this one, and ultimately, it's going to be one hell of a service for some brands. Take a look at the website (let me know if you spot any typos 😅) to see how it all works and how we can use AI to help you with your content needs! 🤖 🔗: www.popai.studio
Introducing our latest offering - PopAi 🤖🔥 We’re thrilled to unveil PopAi, our latest offering that merges the power of AI with human creativity. Changing the way brands create imagery, offering speed, cost-efficiency, and endless creativity. Why? 🎨 ️⚡️ Speed & Efficiency: Get brand imagery in a fraction of the time. 💰 Cost-Effective: Drastically reduce content production costs. 👉 Flexibility: Perfect for brands needing high content cadence, international variations, or testing simple variants for social performance. ✍️Unlimited Creativity: From simple packshots to complex scenes, we customise anything you envision. Ideal for: 🌎 International Brands: Easily manage product variations. 💪 Challenger Brands: Achieve more with less budget. 🫵 Any Consumer Brand: Experiment with endless image variations. 📸 Only a Product Packshot Needed: If you don’t have one, we’ve got you covered (additional charge applies). Try it today with a FREE trial image. 🔗 www.popai.studio #PopAi #Ai #AiGeneratedContent
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Adoption of AI is driven by a desire for greater operational efficiency and potential cost savings. That said, the media industry is united in its belief that audience trust requires transparency in how or where #machinelearning or #GenerativeAI is used across the media supply chain.
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The balance between technology and human intuition is key to authentic brand connections. Learn about the intersection of AI and creativity from industry leaders atParamount Advertising's recent Advertising Now event. #AI #MarketingInnovation
Paramount Advertising's Now series and the future of creativity
creativecircle.dsmn8.com
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The balance between technology and human intuition is key to authentic brand connections. Learn about the intersection of AI and creativity from industry leaders atParamount Advertising's recent Advertising Now event. #AI #MarketingInnovation
Paramount Advertising's Now series and the future of creativity
creativecircle.dsmn8.com
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Great job Michelle Kircher-Weiskittel!!