Alex Griffin’s Post

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Chief Marketing Officer at On

Challengers Accepted.

I wish the shoes were as good as the ad

Vaishnavi Inamdar

Market Research | Insights | Marketing Effectiveness | Business Analytics | Driving Data-Driven Market Growth

1mo

Entertaining for sure, however, I did not understand what the product was. Brand name 'dream "on"' stuck but I din't know what the brand does. Probably because the shoes were only shown in the beginning, when my attention was yet to be captured. A reminder at the end - once the attention was captured and I was thoroughly enjoying the advertisement could have been beneficial. This could have been a simple product image next to the brand name/logo...

Eric Martin Jr., MBA

Creative Human. Brand Marketer. Leader.

1mo

🔥. The production team needs as much credit as the brand for producing this.

Kris Gunn

CEO | Experiential & Non-Traditional Marketing Strategies | Mentor & Consultant

1mo

The sound design is everything! Love when they pan out without it 🤣 this is too good!

Byron John

Head of Media Intelligence

1mo

I honestly thought this was an ad for Wilson tennis rackets. I had to Google ‘On brand’ to figure out the brand as this is not an established brand in our market. But to be fair, I think the Wilson brand got more air time than the shoes. Just my first impression and honest feedback.

Gary Horton

Leading Global Creative Director & Visionary. Founder of WeSayHi. Ex VP CD @Nike

1mo

Smashed it.

Scott Denton-Cardew

A Creative Director and team leader who has worked with the biggest brands in the world and that amplifies moments, products and stories in bold dynamic ways. Brand Design, Retail and Consumer Experience Design

1mo

Personality, performance talent and a cheeky wink. Best ingredients. Well played On. Well played

Kathy Kunz

Visual Storyteller | I help DTC brands nail high-performance ad creative – without sacrificing brand.

1mo

Just got served this on IG and this is an insanely good campagin. Seen through a production lens: the edits / camera movement are so fire! Also: there's a reason these campaigns cost an arm and a leg...!

Giorgio Belloli

Chief Digital, Customer & Innovation Officer @ Burberry

1mo

so good....

Jeff Breunsbach

Hampton, the private community for high-growth founders

1mo

Amazing what it goes when you've got a brand ambassador who really fits with the culture and style of the biz

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