Alex Tkaczuk’s Post

Got inspired by a post by Samuel about how to break trust on Linkedin. So I thought I would share some content from my coming book. 2 of the 5 steps that I recommend in the book are: "Step 1: Build your connection-base I knew I didn’t have enough contacts to really reach the mass of marketing managers and sales managers that I wanted to reach. I also knew that almost all of my buyers are on LinkedIn and that they are active there. So I decided to stop “judging the book by it's covers” and became much more open about what requests to connect I accepted. I also started searching for sales managers and marketing managers and connected with them actively. At least 10 new contacts initiated by me every day was the goal! I always write a personal note about why I want to connect and always respond to all requests that come in. Dialogue is the point of the contact. I also often share content I’ve written myself with these new contacts. Collecting business cards has never been my thing - and has nothing to do with this. I also monitored those who followed me, who commented or liked my shares and people that I found interesting. I connected with everyone who seemed interesting and also a bunch of people who seemed totally uninteresting. Btw, I am tremendously surprised at how cool people are - I was usually hugely pleasantly surprised when the dialogue started. The goal is and will always be to work as a bouncer for my own digital stage. I put the right people in the room, so that they will engage and feel like I bring value to the table once I go up on stage like now to train, help and communicate with my crowd. Step 2: Creating and publish your own content To share my knowledge has been a key to success for me. Your company will have a blog - but I wanted to build a lead engine around my personal brand. As a contact of mine said: The sales reps who have a tremendous curiosity, always aim to help and leave their ego at home become the most successful in their jobs. So I chose to be brave, started writing articles based on a content plan for my buyer’s different phases in the buyer’s journey and began to share my knowledge. I addressed my sales managers and marketing managers common challenges and problems, and supported them in their everyday life with my content! At least that was the goal. :) The goal was to write at least one article per month, and to cure / share other people’s content at least 2 times per day!" So, guys, don't be the people in this picture. #BeMore Btw, link to get notified when my book hits the shelves in first comment! 🤩 Have a great weekend!

Do you engage with your prospects / connections enough? Most people who move to LinkedIn will mainly start with sharing content. Content is good, but it’s more of a long term strategy. So if your looking to turn your business around or hit your near sales targets it can work against you. Because: - You need your audience to see your content - they need to consume it many times for them to understand and take action - You also need to grow your network (which has limitations and time constraints) So actually speaking to your prospects is one of the quickest ways to see results. But I don’t mean straight up pitching people with templates because senior people get them every day and they can see right through it. I’m talking about engaging with their content - sharing value, moving them closer to your ask. But people don’t do this enough or give up before they see results. Engaging with prospects on LinkedIn should be seen as any other sales tool. Imagine this, your running a sales team. 50% are dial hard cold callers / 50% go to every relevant networking event possible. Your a month in and sales are massively down. So you review the teams activities. In your shock you find the dial hard cold callers - are only ringing 5-10 prospects per day. Your events team, only speak to 1 or 2 people at an all day event and give out the same amount of business cards. What are you thinking? It’s not enough right, because sales is a numbers game. There are good ways of doing things so never sacrifice quality for numbers but you should find a good balance. You want your team to be running 50-100 a day. You rather your networking team speak to as many potential prospects at events, and they come back with no business cards. Because there will be some people, who never answer, been called at the wrong time, lost your business card or don’t even remember talking to you because they’ve spoke to too many people. Your trying to cover all these factors while trying to identify the prospect you can encourage to take action first. Which is the same on LinkedIn, if your not engaging with enough of your prospects, there is a good chance they will never be ready to speak to you. So how much time do you actually dedicate to engage with people? Or are you someone who has just been sharing content up to now and thinking why is it taking so long to see commercial ROI on LinkedIn.

Will being active on LinkedIn get you want you want (or is it cringe AF). Let's analyze 👇🏻 Disclaimer: I love it here, but I don't let that cloud my opinion. To answer this question, there are a few things that we need to consider: - Platform purpose and priorities - User behavior - Goals The purpose of LinkedIn is obvious. You absolutely need to be here if you are: ✅ Looking for a job ✅ Hiring ✅ Selling (you'll source leads here) LinkedIn has built tools and memberships it makes the majority of its revenue from for these things. That means the priority is for those tools to have have utility so people continue to pay for them. But what about when it comes to personal branding. Like should you be posting on LinkedIn everyday? This is where it gets complicated. If you're an employee positioning yourself as an expert or hoping to get recruiters in your DMs I consider content you create or thoughts you share here breadcrumbs. When someone is lurking your profile they'll see it. But you don't need to stress about engagement and getting hundreds of likes, because those likes won't serve your goal. If you're trying to network beyond your company or your professional community has a hub here, again, this is an indicator you should be active - but it's not necessary to post. Instead, focus on engaging with others because that is aligned with your goal. But what about the coaches, consultants, and small businesses. My bias says a presence here is easy and obvious, but I also have a ton of evidence it's completely unnecessary. If you are here to drive services sales, your buyers aren't spending hours a day here. They're over on TikTok and YouTube falling down the content rabbit hole. You'll get the same benefits I do here: networking with peers, finding collaborators, and giving your community a different way to engage (shout out if you met me on YouTube and followed me here!) But in this case, this should not be your only platform. If you've been beaten up by the algo changes here lately and know you need to act, I have a workshop next week that is going to help you stage yourself for success on ANY platform next year. You'll learn the proprietary system by CCO and I spent +2 years developing to help you speak directly to your ideal customer, identify what they want to hear from you, and stand out on competitive platforms. Link in the comments of you're ready for it 💜

LinkedIn outreach never works. Unless you include this. Top LinkedIn lead specialists are adding this. It helped me set up genuine conversations. I bet you cannot guess it this time? The one element my prospects quickly respond to: “Relevance.” A relevant message taps into a prospect's heart. They give you priority on messaging back. How do I craft “relevant” messages? There’s no complexity. You can do it in three easy steps: Step 1: The research • Dig deep into their profile. • Find websites, YouTube. • See what’s already there. Step 2: Write the DM • Add their relevant achievements. • Let them know you’re grateful. • Sign it off with a punchline. Step 3: Send the DM • Comment on their recent post. • Add your thoughts, don't praise. • Finally send off the message. The outcome? You get the quickest response. Which does not read “Likewise.” But an impressive compliment instead. I use it daily for myself + my clients. That is all there is in my outreach process. And it’s helping me eliminate all the guesswork. ♻ P.S. Tell me what’s your best DM sign-off?

Why some give up on using LinkedIn Its logical really. - lack of consistency - lack of a message plan - lack of quantity - lack of personalized outreach Explanations below - Daily or 5x per week posting is essential now. Anyone I speak with who swears by LI as a strategy post daily. Don’t let this overwhelm you. Look at the opportunity. Most people simply won’t do it. There is the opportunity to stand out. -random acts of messages dont create a brand. I made this mistake for about a year. Find your top 3 business messages and 1 personal theme. Repeat, repeat, repeat. - daily activities influence the algo AND communicates to your network that you are serious. They will respond when they believe you are consistent. Most people quit before their network believes they wil be longer term consistent. This speaks to the two-part system too - posts + comments. - LinkedIn is NOT The Field of Dreams. If you post alone, PO’s dont drop in your inbox. Quality, well researched, personalized messages ( DM, email and calls) ALONG with all the other actions above turns LI into an outreach system. Need help implementing this plan? The Fist Bump team has a system with great social proof / data. Stop being scared. It’s time to leverage the most important business platform of the 21st century. We work with c-suite, sales leaders and teams.

The Power of Personalization in LinkedIn Outreach 🚀 In a sea of generic messages, personalized outreach on LinkedIn not only stands out but also significantly increases your chances of sparking the right conversations with the right people. Why? Because personalization shows you've done your homework, you’re interested in them as individuals, not just potential clients. If they feel like you're just sending it to a list, it doesn't feel like it was for them = impersonal. Instead, roll out the red carpet for them. The power of outreach is we get to control who we talk to. We also get to choose what we say to each person. Diving into the specifics, tailored messages should go beyond basic intros like: "I see you attended X university" Demonstrate genuine interest and understanding of their current challenges or recent accomplishments. Adding value from the get-go, by sharing insightful comments on their posts or offering solutions to industry-specific issues they’ve talked about, canreally prime your prospects. I'll leave you with this... If you're looking to elevate your LinkedIn game, start treating each outreach as an opportunity to connect on a more personal level. This approach may take more time, but the relationships and business opportunities it can unlock are well worth it. Remember, in the realm of high-value networking and sales, quality always trumps quantity.

As sales professionals we really need to be mindful of this. I can’t tell you how many cold pitches I get where I am OBVIOUSLY not the decision maker or fit your ICP. Granted, I understand you may be leveraging bots integrated with Go HiLevel and doing the proverbial “pray and spray” approach to lead gen…but that doesn’t work for teams and it really lessens your status as the professional in your space. Make connections and find a reason your prospect MIGHT talk to you. You may come up on a sales qualified opportunity more times than not.

Are You Frustrated by Not Getting Leads and Clients on LinkedIn? Here's Why and How to Fix It. ➡️Tired of sending DM after DM and getting no response? ➡️Feeling discouraged because you're not generating leads or converting clients on LinkedIn? You're not alone. Good news:There's a simple reason why you're not seeing results, and it's an easy fix. ➡️The Problem: You're TREATING LINKEDIN like a sales platform. The Solution: Treat LinkedIn like a relationship-building platform. The Difference: When You Treat LinkedIn Like a Sales Platform: 1. You focus on *PUSHING YOUR PRODUCTS or SERVICES. 2. You send GENERIC, UNSOLICITED messages. 3. You EXPECT IMMEDIATE RESULTS. When You Treat LinkedIn Like a Relationship-Building Platform: 1. You focus on CONNECTING with PEOPLE. 2. You SHARE VALUABLE CONTENT. 3. You NURTURE RELATIONSHIPS over time. Tips for Treating LinkedIn Like a Relationship-Building Platform: 1. CREATE a STRONG PROFILE showcasing your expertise and personality. 2. JOIN RELEVANT GROUPS and participate in discussions. 3. SHARE HIGH-QUALITY CONTENT relevant to your target audience. 4. Engage with other people's posts and comments. 5. Send PERSONALIZED messages to POTENTIAL connections. ➡️Building relationships on LinkedIn takes time and effort, but it's the most effective way to generate leads and convert clients. ➡️Stop treating LinkedIn like a sales platform. Start treating it like a relationship-building platform and see the difference in your results. P.S.If you're serious about taking your LinkedIn strategy to the next level, check out my LINKEDIN PROFILE AND PREVIOUS POSTS . I can help you create a winning profile, write engaging content, and build relationships that lead to results. #LinkedInTips #RelationshipBuilding #SocialSelling

Posting v Not Posting on LinkedIn It’s not hyperbole to say posting frequently on LinkedIn can transform your business and your own career. Don’t want to post? That’s fine, just engaging with content, commenting on other people's posts, and perhaps sharing something you find useful is a great way to start. Tip -> To get more profile views, start by polishing your own LinkedIn profile. And then consider engaging more on the platform, by sharing what you believe would be valuable to your target audience. Bottom line, if sales is part of your job, dig into who viewed your profile. It can be a great way to start a conversation with someone who could be your next big client.

Linkedin IS NOT a direct selling platform. I said that the other day on webinar and ruffled more than a few feathers. Let me explain. I feel fortunate that I learned how to "network" face-to-face before Linkedin was a thing. I used to belong to 3-5 in-person networking groups and went to 3-5 networking events every....single....week....for years. I got to meet people in person and watch their body language change when I would "pitch" them my services and could feel how uninterested they were in that moment. I got to see what happened when all I did was try and "get" without "giving" anything in return. I found out what it took to develop real, meaningful relationships that would lead to business and much more in the long run by not focusing on my own short term gain. So, when Linkedin first came out it came natural to me (I was member #36,541). Over the years I've leveraged it to build my brand, network, learn, engage and more. Any time I've tried to "pitch slap" someone or directly "sell" them on the platform without building some try of rapport/relationship it has never worked. I get over 300 in-mails a week and have NEVER responded to a single pitch on Linkedin from someone I didn't know, had never engaged with, had never engaged with my content or wasn't someone I had gotten value from beforehand. Stop trying to "sell" on Linkedin. I know it's hard but try to play the long game. So many people don't post or build their own personal brand because they don't see any short term gain. I get it. Much of Sales is about driving short term results. But, you also need to realize that if you want to stay in this industry and have success, you need to focus on the long term too. Sharing content, building your brand, being curious, adding value, making connections, learning from others. That's what Linkedin should be about. As Simon Sinek would say - stop playing the "finite game" and start playing the "Infinite Game"