Alex Purdy’s Post

content & creative revolution is at the door

In a week when we’re all talking about the power of brand, it seems like a good time to remind ourselves of one of my favourite ads of all time. VW: ‘Like a Golf” (DDB London, 2009) The power of a brand. Invested in over time. With brilliant writing, perfect casting, great direction & wonderful editing. And no boring shopping lists of RTBs. Destroys every competitor in 12 words. But that’s not all that sticks out to me. Also take some time to recognise… This execution is on the boring, dull “value” brief. The actual product (a car!) is on screen for 1/3 of the time. The brand name is mentioned 9 times in 30" (7 verbal, 2 written) The price is even shown TWICE. All in 30”. That’s confidence. That’s what comes from investing time, meaning and energy into your brand. You reap untold benefits for decades. Or you can just enjoy 30” of incredible craft that no AI would or could ever create. Love it. #adverts #creativity #brand #TV #marketing #thepowerofbrand

CarsGuide retains its position as Australia's top automotive editorial site!!! As Australia's premier automotive editorial site, CarsGuide offers a platform to cultivate future brand affinity, engage audiences comparing pricing and specs, and convert those nearing a new car decision. Are you factoring in intent-based targeting in your planning? While contextual alignment is common place and easy to discuss with clients, it's just one piece of the puzzle. Incorporating intent-based targeting enables us to elevate our activations and guide clients toward discussions about crafting messaging tailored to various stages of intent.

Why settle for tiny touchscreen messages and indistinguishable decals when the entire EV charging station can be your billboard? Our ES series features a sizeable center area that often becomes a canvas for clients. From user guides and promotional messaging to educational content and vibrant display screens, it's a space to express your brand's creative streak, engage visitors, and even generate some extra revenue. Contact our team on [email protected] or visit na.elywhere.com/products to learn more about what the ES series can offer your site. #advertising #evcharging #electricvehicles

Introducing the Future of Taxi Advertising: Electrifying with GM Electrical. Radical isn't just your average advertising agency. We are disruptors, pioneers in thinking outside the box, and we've set our sights on transforming the way we see taxi advertising. With our unique approach and commitment to pushing boundaries, we are the perfect fit for your vision of a greener, more dynamic future. With the rise of electric vehicles (EVs), the transportation landscape is changing rapidly. As more taxis transition to electric power, we saw an opportunity to merge sustainability with advertising in a powerful way. That's where Radical comes in. We're not only revolutionizing how brands connect with consumers, but we're also amplifying the message of sustainability and innovation. Eye-catching advertisements displayed on electric taxis zipping through city streets, capturing attention while promoting eco-consciousness. It's a win-win for advertisers and the planet alike! Radical invite you to join on this electrifying journey as we redefine taxi advertising. Whether you're a brand looking to make a bold statement, a driver ready to embrace the future, or a consumer eager to support sustainable initiatives, there's a place for you in this exciting collaboration. Ready to ride the wave of innovation? Let's make history together with Radical! Call +971 529888484 Web - https://radicalcom.co/ Follow us on our Instagram page to get regular updates https://lnkd.in/dnRxyJah #Radicalcommunicationsandmarketing #GMElectrical #ElectricRevolution #SustainableAdvertising #FutureOfTransportation #Innovation #GreenEnergy #ElectricVehicles #TaxiAdvertising #Upfuse #NatutreHedonist #Euthlin #Thaely

The Allure Of Internet Infotainment: How It&039;s Shaping Our World - https://lnkd.in/gzKpfkH4

🌳 Sustainability in Adtech. While many talk about it, we already have success stories! 💚 If you want to learn more about it, you can download the case study or contact me directly. #adform #adtech #programmatic #digitalmarketing #sustainability #SustainableAdvertising

How do you get 147 individual BMW car dealers to use the same technology to manage their websites? 🤔 According to TMWX, the design and digital development agency behind much of BMW UK's digital presence, you choose an editor-friendly content platform like Contentful. With the newfound ability to quickly update content, BMW U.K. is seeing a jump in digital engagement with customers — rest assured there’s plenty of governance to keep universally relevant and important content — like financing and legalities — safe and standardized. 🙌 Read the case study for more on BMW and TMWX’s experience with Contentful: https://ctfl.io/45EVVqt

In the face of escalating environmental concerns and the urgency to reduce our carbon footprint, there is a pressing need to change the public's behaviour and encourage a shift from private car usage to public transport. However, this transition is not as straightforward as it seems requiring a fundamental shift in mindset, and this is where the power of advertising comes into play. The automobile industry has skillfully harnessed the power of advertising to stimulate consumer desire and drive car purchases by appealing to our emotions, aspirations, and even our sense of identity. They sell not just a vehicle, but a lifestyle. The open road, the freedom, the status - these are the images and feelings that car advertisements evoke. This powerful psychological strategy has been incredibly effective in promoting car usage. In contrast, advertising for public transport such as buses and trains has not been as pervasive or as emotionally engaging. Often, these advertisements focus on practical aspects such as routes, schedules, and fares and while this information is important, it doesn't tap into the emotional and aspirational aspects that drive consumer behaviour. It feels to me as though there is a significant opportunity here for public transport authorities and advertisers to learn from the strategies employed by car advertisements. By creating compelling narratives around public transport, we can begin to shift perceptions and behaviours. Imagine advertisements that highlight the benefits of public transport - the sense of community, the time for relaxation or productivity, the environmental impact, and even the cost savings. As we strive to meet our environmental targets, it’s clear that we need to do more than just provide public transport options. We need to change the narrative and appeal to the hearts and minds of consumers. And this starts with reimagining how we advertise public transport. I would be fascinated to hear from anyone in the advertising industry, public transport arena or behavioral psychologists on the untapped potential of public transport advertising - what are we going to do to help change consumer behaviour? #SustainableTravel, #NetZero, #PublicTransport, #AdvertisingPsychology, #Capita

If you’re planning to invest in digital #signage, you need to measure that the investment is paying off. You can do this by reviewing different metrics. For example, there is software that measures viewer engagement by tracking the number of people who stopped to watch content. Also, monitor conversion metrics to see how many customers bought a product or inquired about it after seeing it on your signage.