Alex Coulombe’s Post

ILM Immersive & Marvel Studios are releasing "What If...?: An Immersive Story" exclusively on Apple Vision Pro tomorrow, and I had a chance to take an early look and speak with producer and executive producer Sherief Fattouh & as well as technical art director Indira Guerrieri. It's mostly an immersive story with light interactions, but you can't actually die and so it's more about immersing yourself into these worlds with first-person embodiment and exploring around 10 different gesture-based interactions in nearly 50 different interactive moments across the 40 to 45-minute experience. There's also some disembodied moments where you're watching 3D movie cinematics on shards of glass floating in the environment, and so they're also really leaning into how good 3D movies look on the Apple Vision Pro within this experience. Overall, it's blending lots of elements together that feels like something new and a new genre of immersive storytelling that's building upon existing IP, and giving new opportunities to engage with these character's stories as well as their worlds. This is also the first Unreal Engine experience releasing on the Apple Vision Pro store, and so Fattouh told me that ILM Immersive has been making private modifications to get things working. There are features like mixed reality passthrough that are not available yet in Unreal Engine 5.4 yet. Agile Lens' Alex Coulombe told me, "The Epic Games XR team is small so I would I err on the side of assuming no major Vision Pro updates coming soon from Epic. To have the current features working it still requires a source build of Unreal Engine 5.4 (the Epic Games Launcher doesn’t work) and current features include fully immersive mode, hand tracking / gesture recognition, forward and deferred rendering." So hopefully we'll get more on this soon from Epic Games, but at least we know it's possible and we'll start to see more Unreal Engine experiences on the Apple Vision Pro soon. We dive into much more details about the process of creating this experience in this interview. It launches tomorrow exclusively on the Apple Vision Pro, and so be sure to check it out and tune in to learn more about how it was made.

Revolutionizing Immersive Experience: Apple Unveils 8K Apple Vision Pro! Attention tech enthusiasts! Apple has officially launched its highly anticipated XR headset, the Vision Pro, in the United States, marking a groundbreaking leap into the realm of immersive technology. 🕶️ 8K Capture Enhancement: Exciting reports abound about Apple's foray into 8K immersive video content creation, and the results are nothing short of extraordinary! The Vision Pro is set to redefine the visual landscape with unparalleled clarity and brilliance. Global Anticipation: While the rest of the world awaits this technological marvel, the US gets an exclusive first taste of the future of immersive experiences. Brace yourselves for a shift in the way we perceive and engage with content. Pioneering 8K Titles: Apple kicks off this journey with a lineup of four awe-inspiring 8K titles, setting the stage for an era of cinematic brilliance. Stay tuned for an immersive journey like never before. 🔗 Explore More: https://buff.ly/42LOywO Tech Enthusiasts, Rejoice! Whether you're a seasoned tech aficionado or just diving into the immersive world, the Apple Vision Pro is poised to elevate your visual encounters to unprecedented heights. Key Features: 8K Capture for Crystal Clear Imagery Immersive XR Experience with Vision Pro Exclusive Access to Cutting-Edge Technology Join the Revolution: Apple is at the forefront of redefining the future of immersive technology. Be part of the journey as we transcend boundaries and unlock new dimensions of visual excellence. #AppleVisionPro #8KCapture #ImmersiveTechnology #TechInnovation #XRHeadset #VisualRevolution #FutureTech

We often get the question, "How can someone utilize 3D content on the web today?" Well, how much time do you have? Because the list is massive 😎 ⚫ Enhanced User Engagement 🌐 Immersive Experience: 3D interactive content provides a more engaging and immersive experience for users, capturing their attention and encouraging them to explore the website further. ⚫ Better Product Visualization 🖼️ 360-Degree Views: Users can view products from all angles, offering a more comprehensive understanding of the item's design, features, and details. Zoom and Pan: 3D content allows users to zoom in and pan around products, enabling them to scrutinize intricate details, textures, and finishes. Do we need to continue, or is it pretty obvious why you should start working with interactive 3D on your website? 🙏 Visit our webpage for more information about how you can get started with 3D today 🔥 #animech #3D #CPQ #VR #AR #ecommerce #digitaltransformation #aniconfigurator #anipart #aniplanner #visualization #immersive #configurator #configure #customize

"In the last ten years, maps have experienced a fundamental change, transitioning from static, two-dimensional depictions of actual areas to immersive, interactive experiences that engage users on many different levels." Here are the top five ways that #AI and #augmentedreality are transforming map design. 👇

🌐 Immersive Technology: The Future of Engagement 🔮 🎯Captivate, Engage and Impress 🔍 Dive into a new dimension where scientific data comes to life! 📊 Say goodbye to complexity and hello to clarity with VR, AR, and MR in your digital strategies.🌟 Craft unforgettable brand experiences! Transport customers to virtual realms, forge emotional connections, and outshine competitors. 🤝 🌐 Unite the globe with your message! 🌎 Break barriers and become a digital thought leader using immersive tech. 🔎 SEO reigns supreme! Elevate content with immersive technology for that competitive edge. 🏆 🔗 Check out our article for deep insights 👇 https://lnkd.in/daGcWu6F #ImmersiveTech #DigitalMarketing #BrandExperience

The future of immersive technology promises to revolutionize how we interact with digital content, offering more engaging, interactive, and personalized experiences. Here are three examples of what we think you can expect from technology in the near future: 1. Adoption of AR Glasses for Augmented Reality Advertising The future of advertising is set to take a giant leap forward with the widespread adoption of AR glasses. This technology will unlock a digital layer superimposed on our physical world, accessible only through AR. Brands will have the opportunity to curate unique advertisements and experiences within this digital overlay, transforming everyday environments into interactive advertising platforms. From virtual billboards in cityscapes to personalized promotions in retail spaces, AR glasses will open up a whole new dimension of engaging and immersive brand interactions. 2. Publicly Contributed 3D Object Asset Libraries with Rewards Systems. As 3D technology advances, we'll see the emergence of vast 3D object libraries created by the public. Users will be able to contribute their own 3D models to these libraries, encouraged by a rewards system that incentivizes quality and creativity. This collaborative effort will significantly enhance the diversity and accessibility of 3D assets, propelling innovation across various applications, from virtual reality environments to educational tools and beyond. 3. More Interactive Websites: The evolution of web design is steering away from traditional 2D interfaces towards fully interactive and immersive experiences. Future websites will incorporate elements of VR and AR, enabling visitors to engage with 3D content, navigate through virtual environments, and experience web browsing as a dynamic, gamified activity. This transformation will not only make web interactions more captivating but also deepen user engagement by offering new and innovative ways to explore content. Together, these advancements paint a picture of a future where digital and physical realities merge more seamlessly, driven by the capabilities of immersive technologies. BirdsEye VR is poised to explore these exciting developments, leveraging our expertise to create solutions that anticipate the needs and possibilities of tomorrow's digital landscape. #FutureTech #BirdsEyeVR #Digital #3D #AR #VR #XR

The Impact of Technology Development, such as VR and AR, on Video Production The advent of Virtual Reality (VR) and Augmented Reality (AR) technologies has revolutionized the landscape of video production, offering immersive experiences that were once the stuff of science fiction. These technologies enable creators to produce content that engages viewers in unprecedented ways, allowing them to step inside the story rather than merely observing it from the outside. The immersive nature of VR and AR has opened up new avenues for storytelling, education, and entertainment, pushing the boundaries of what is possible in video production. However, the integration of VR and AR into video production is not without its challenges. The need for specialized equipment, the steep learning curve for creators, and the current limitations in consumer accessibility pose significant hurdles. Despite these challenges, the potential for VR and AR to enhance storytelling and viewer engagement makes them invaluable tools for forward-thinking video producers. As technology advances and becomes more accessible, we can expect to see an increase in the use of VR and AR in mainstream video production. The future of video production lies in the hands of those who can effectively leverage VR and AR technologies to create engaging, immersive content. As we move forward, the ability to blend traditional storytelling techniques with these innovative technologies will be key to captivating audiences and delivering experiences that resonate on a deeper level. The evolution of VR and AR is not just changing how we produce videos; it's redefining the very nature of visual storytelling.

The Boom of Immersive Marketing Immersive marketing uses advanced technologies like VR, AR, AI, and other interactive tools to create engaging and unforgettable brand experiences. Examples include 360° video virtual tours, virtual events, interactive displays, and AR applications for visualizing products at home. This trend aligns with consumers' desire for socially responsible brands, reducing waste, returns, transport costs, overproduction, and carbon emissions. A standout example is Apple's Vision Pro headset, introduced in 2024. It transforms rooms into personal cinemas and immersive game spaces and offers unique virtual workspaces with eye, hand, and voice navigation, revolutionizing workflow organization. Immersive marketing is not just a trend but a transformative approach to how brands and consumers interact, offering exciting possibilities for the future.

Title: "Into the Fray: Immersive Adventures with Apple Vision Pro" Imagine donning a sleek headset and suddenly finding yourself within the heart-pounding world of your favorite movie or game. This is the promise of the Apple Vision Pro headset – a gateway to immersive experiences that blur the line between reality and fiction. Picture stepping into a zombie apocalypse movie, where every shadow holds a potential threat, and every decision could mean life or death. It's not just entertainment; it's an adrenaline-fueled journey into the unknown. As a Marine Corps veteran and engineer, I've experienced my fair share of intense situations, but nothing quite compares to the sensation of being fully immersed in a virtual world. With the Apple Vision Pro, the line between observer and participant blurs. You're not just watching the action unfold; you're living it. Every sound, every movement, feels incredibly real, heightening your senses and triggering primal instincts. The level of detail in these virtual worlds is astonishing. From the crumbling buildings to the shambling hordes of the undead, every aspect is meticulously crafted to draw you in completely. It's not just about escapism; it's about exploration and discovery. With the Apple Vision Pro, you can traverse vast landscapes, uncover hidden secrets, and confront unimaginable challenges – all from the comfort of your living room. But perhaps the most remarkable aspect of the Apple Vision Pro experience is the sense of agency it provides. No longer are you simply a passive observer; you are an active participant in the unfolding narrative. Whether you're fighting off waves of zombies or solving intricate puzzles, every decision you make has consequences, shaping the course of the story in real-time. Of course, the Apple Vision Pro is not just limited to zombie apocalypse scenarios. From epic fantasy realms to futuristic sci-fi landscapes, the possibilities are endless. With each new experience, you're transported to a world beyond your wildest imagination, where the only limit is your own creativity. In conclusion, the Apple Vision Pro headset offers more than just entertainment; it offers a glimpse into the future of immersive storytelling. With its cutting-edge technology and unparalleled sense of realism, it has the power to transport you to worlds beyond your wildest dreams. So, strap in, put on your headset, and prepare for the adventure of a lifetime. The world of virtual reality awaits.