Alicia Jessop’s Post

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Sport Law Professor; Attorney; and Founder of Ruling Sports, a Media Company at the Center of Athlete Sport Business

Ahead of the Olympics, I flew to Baton Rouge to meet Team USA Beach Volleyball duo, Taryn Kloth and Kristen Nuss, to learn how they're rewriting the beach volleyball script and the role of their partnership with Raising Cane's Chicken Fingers in that plan. Featuring insights from Raising Cane's Chief Marketing Officer Kim Freer, this is a great story on the importance of #NIL and how a localized sports marketing strategy can build fans for your company. [Link to the story on Ruling Sports in comments ⬇ ]

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Alicia Jessop

Sport Law Professor; Attorney; and Founder of Ruling Sports, a Media Company at the Center of Athlete Sport Business

1mo

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