Business Strategist | Revenue Operations | Product Operations | Driving operational excellence and tech innovations for sustainable growth
🙌🏼🙌🏼🙌🏼🙌🏼 Well framed! Highlight: the crossover between HR and marketing. What do they have in common? Human experiences. No matter if it’s an employee or a customer. The focus is always: What experience do you want this person to have? What is the feeling you want to create? We are all emotional beings backed then by logic. How do we use moments like this to address the feelings that come up when we are uncomfortable? How do we hold space for these feelings of discomfort while also acknowledging the fact that they may stem from a place of bias? It’s time to break down the gates. It’s time to reframe the narrative.
People Operations/HR Leader 🧩 Employee Experience Designer for Startups | Writer | Creative Employer Branding | 10+ years People & Culture Strategist
🤠 Well, I reckon we have a problem y'all. We are back to talk about the intersection of Marketing + HR, which is easily becoming one of my favorite topics. Beyonce (👋🏽Hey H-town!) definitely broke the internet with her Super Bowl commercial, partnering with Verizon. Bey has a way of alluding to new projects, like music, and building up the mystery. BUT THERE'S SO MUCH MORE HERE. 🐝 Her latest crossover into country music sent the internet buzzin' while her single '16 Carriages' landed right on Billboard's Country Airplay charts. 🐝 The BeyHive came swarming in as a country music station sent an email response to a listener (they put it in writing y'all lol) that they didn't play Beyonce because they were a country station. Guess who's playing it now? 🐝 Her album 'Act II' comes out in March, which is still prime time for rodeo season in Houston, Texas. We are already practicing our line dances to 'Texas Hold 'Em'. 🐝 This further ignites the conversation around racism in the country music space, however Black people are not new to the genre. Charley Pride takes us back decades to symbolize a significant impact we have had on country music. 🗣How could this translate into the workplace for us 'People' people? 👉🏽 Understand the power of representation and the need to obliterate barriers specifically around gatekeeping. Those good ol' ways don't always work. 👉🏽 Know that your creativity in different ways builds connections and communities. 👉🏽 From those communities, build the story. You will naturally start a network or believers and advocates. 👉🏽 Be present while understanding the past. Honestly, I LOVE seeing the creativity in the crossover. Even down to Bey's strategic style choices now. We saw Andre 3000 do it HIS WAY with his flute album. 👀 Next week, we are going to talk about another crossover that peaked my interest INSTANTLY. Here's a hint: YEAAAAA 🧘🏽♀️
People Operations/HR Leader 🧩 Employee Experience Designer for Startups | Writer | Creative Employer Branding | 10+ years People & Culture Strategist
6moYESSSS!!! love these questions.