Alyson Walker’s Post

Reflecting on the power of organization today, my thoughts went to my 3rd youngest son, Brian. He brings to life the quote, "For every minute spent organizing, an hour is earned." - Benjamin Franklin. Brian's talent for organizing not only his tasks, but his surroundings too, is a lesson in the importance of preparation and order. His ability to tackle any project with a clear, organized approach has taught me that being organized is not just about saving time; it's about making room for excellence in execution. Brian's example is a constant reminder that the best way to accomplish anything is to first get organized.

An Absolute MASTERCLASS in #Marketing right here by Molson Coors Beverage Company. In an era where ads are everywhere in sports (like on jerseys), Molson took such a brilliant approach here. Normally, someone's name would be on the top of the jersey but when many players have ponytails or longer hair covering their name, it's disappointing. It's a common problem in women's sports. So... for this new women's hockey league that just launched, Molson announced that instead of player's names being featured at the top of a jersey like normal and risking being naturally "covered up" they put their company advertisement at the top so that the COMPANY is covered up by hair. All player's last names will then be at the bottom of the jersey in full view for everyone to see. Molson will get so much positive press behind this and they should. It's a great way to naturally integrate while leading with value, not the sale. Will someone buy Molson because they like beer? Sure. Will more people (especially individuals who play/watch hockey) now buy Molson because they were at the forefront of something cool like this? 100%. Lead with value and integrate naturally. That's the key to success. https://lnkd.in/gncQk9mN #womenssports #womenshockey #hockey #advertising #adcampaigns #Adstrategy

Last week, was the culmination of the Cannes Lions International Festival, which for a normal human is, in short, the proverbial Oscars of marketing. The epicenter of global advertising brilliance. 🏆 Yes, it is exactly as dramatic as it sounds. A Cannes Lion victory is not just any accolade; it is the proclaimed pinnacle of the industry. The entire week is a whirlwind of creativity, learning, and networking set against the stunning backdrop of the French Riviera. 🌊🌞 Here are three key insights from the week passed: 1. 🎨 𝐌𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭𝐥𝐲, 𝐡𝐚𝐯𝐞 𝐟𝐮𝐧 𝐰𝐢𝐭𝐡 𝐢𝐭: The most impactful campaigns demonstrated that breaking the mold and pushing creative boundaries can lead to groundbreaking results. Whether it was a poignant social message or a humorous take on everyday life, the winners showcased the power of thinking outside the box. 2. 🌍 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐏𝐮𝐫𝐩𝐨𝐬𝐞: Brands that aligned their campaigns with a greater purpose and not just for profit stood out. 3. 🤝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Many of the award-winning campaigns were the result of the fusion of varied skills and perspectives for seamless collaboration between diverse teams. Here’s to another year of inspiration and innovation! 🚀✨ #CannesLions #Marketing #Creativity #PurposeDriven #Advertising #Innovation #Leadership #BrandStrategy #networking

I joined Greenough Communications just over a year ago with the support of an amazingly talented leadership team of Christine Williamson, Jen Heady, Jessika Parry, and Kenneth Craig – and newly added, but I can’t imagine us without her – Nicole Murphy, and a vision. Together, we will make it a reality. I’m incredibly grateful - and honored - to follow in the footsteps of Phil Greenough. Over the last 25 years, he founded and led Greenough through several incredible inflection points across the #technology, #healthcare, and #energy industries and provided us with a proven playbook to tackle the ones yet to come. From Fortune 500 companies to the many startups, he was there penning new narratives and disrupting markets. His mark on the communications field and this agency is undeniable, and I look forward to continuing his legacy.   What’s next is still unwritten, but what I do know is we will: ➡ Have fun defining the “new rules” for agencies to live by. As Eleanor Hawkins recently said, the “challenger firms” will be the ones that have senior leaders who walk side-by-side with their clients, deliver the strategy, and generate the results vs. relying on those who are just cutting their teeth in the field. That model is broken. We are an agency of experienced, creative practitioners who love what we do and still get a high while doing it. We are the challenger firm she speaks of, and we are rising. https://lnkd.in/eiUDJNbq ➡ Hone in on our “Zones of Genius.” Our Guest Lecture series, featuring industry experts sharing insights on their journey, innovative tools, and lessons from their experiences, remains a cornerstone. Additionally, our quarterly one-on-one trainings go beyond mere support; they're about uplifting each other to ensure our clients are receiving the best work and have our best minds working together to deliver that work. It's not just about being on the team; it's a mindset that consistently revolves around our clients, focusing on how we can continuously enhance and deliver exceptional results. ➡ Be present. This remote world can be distracting, and it can feel monotonous. But collectively, we will be keeping each other focused and present. Present as trends start bubbling up to the surface, at industry events and client summits, in the ever-changing world and all its teachings for us to be and operate at our best.   Let’s do this, Greenough team!!   And thank you, Jess Ruderman, for taking the time to meet with me and for this great piece in PRWeek! bit.ly/3StNsT4

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It’s incredible how a simple practice of acknowledging three things we’re grateful for can transform our mindset 💭 Whether simply thinking about 3 things we are grateful for, or jotting them down, the impact is profound. We all prefer different methods—I adore my gratitude jar! This also works well for teams - at the start of a training session, I always ask “what are you grateful for” it’s amazing what comes up and how the mood of the room changes 💖 What’s your go-to gratitude practice? #gratitudepost #gratitude #gratitudejournal #mindset #leadershipcoach #neurodiversity

On this International Women's Day, let's highlight a company that is doing marketing well through ensuring DEI is taken into account. Molson Coors Beverage Company recognized that traditional hockey jerseys designed for men didn't quite translate the same way to women. Since a lot of women have long hair, their names would get obstructed on their jerseys by the hair. So what did Molson do? Move the names on jerseys down. A simple solution, but an impactful one to make sure female athletes don't get shorted on the experience. Well done, Molson! https://lnkd.in/gxDAKnp6 #diversityisgoodbusiness #internationalwomensday2024 #dei #marketing

In honor of Women's History Month, and International Women's Day tomorrow, I HAD to share this ad. Talk about a brand doing something not only clever, but meaningful. Here's the story >>> Molson Coors Beverage Company is a sponsor of the PWHL (the Professional Women's Hockey League). And the PWHL had a problem: some of their athlete's hair covered the name on the backs of their jerseys. Molson, whose logo was on the jersey, worked with them to come up with a solution. (And no, they did not ask them to all get hair cuts). Instead, they flipped the placement of the logo and the player name, so that the last names would read below the player numbers. The "See My Name" campaign reads: "Molson is covering our name so hers can be seen." Jerseys go live (you guessed it) on March 8, International Women's Day. What a great example of bucking the status quo (standard jersey design) in favor of a more equitable solution - and what a line..."covering our name so hers can be seen." You have to watch the ad >>> https://lnkd.in/ezqxi9Dk #womenshistorymonth #internationalwomensday2024 #womeninsports #brandmarketing #marketingwithpurpose #molsen #pwhl

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Beer and sports!? Happy International Women's Day! I thought I would share this short marketing video from Molson Canadian. This really struck home to me as we celebrate amazing women today. As someone in marketing, this gives me so much happiness to watch and pride. We know beer and sports, is something in the past, that stereo-typically has been mainly targeted at men and also the disparity of professional woman athletes vs the men. Not only that, there was barely any representation of women drinking beer, as again stereo-typically "only men would drink beer". The advert tagline is "Molson is covering our name, so hers can be seen" . Read that again. https://lnkd.in/eSbym2n9 Let's be clear here, this company is Canada's second oldest company, and the also has the oldest brewery in Canada. It is a huge brand, now also part of the Coors group, another huge brand for beer and drinks in the USA as some of you know. It's a short advert that makes its point, and I think you should quickly watch it, as it definitely made an impact on me as I am sure it will on both women and men who are proud to be allies. Fun fact, I was born in Canada but moved to England when I was 10 years old. I still have family there. I'd like to think had I continued to grow up there I would have loved to play ice hockey. I used to watch Canada play on the TV as a kid, both men and woman were equally represented on the screen! I used to want to wear the women's jersey so much. Here's to us women, may we continue to have our names seen 😜. #iwd24 #internationalwomensday #womeninsport #marketing #InclusionandDiversity