Amanda Moldavon’s Post

Who's ready to hear some dreamy tunes performed LIVE from John Legend's first-ever children's album, My Favorite Dream, featuring a few of our Fisher-Price bops, including the "Purple Monkey Song"? Join me and some of our littlest fans as John welcomes us into his home for a special IG livestream tomorrow, August 27th at 11:30am PST/2:30pm EST. The music starts here. 🎵 📍 #FisherPrice #FPxJL #ChildhoodStartsHere #NewMusic #Mattel #TheMusicStartsHere https://lnkd.in/gzJ6TaNj

When a brand moves at the speed of culture, it really is the stuff of legends. Literally. Our Fisher-Price x John Legend partnership is an example of the power of music and what can happen when something as simple as a purple monkey in a bubble gum tree inspires a cultural phenomenon. This partnership couldn’t have happened without the leadership of the wildly talented Alex Ries and so many amazing cross-functional partners all playing together as one ‘band’ to make beautiful marketing music together. And the album has got the bops. I guarantee high levels of happiness and swoon with every note John sings. Truly a soundtrack for childhood. 🎶 Full album drops 8/30, but stay tuned as we’re only just getting started… #Marketing #Collab #Music #Mattel #FisherPrice #JohnLegend

Kudos to my amazing #MattelCreations team and all of our cross functional partners on another epic #SDCC! You make it look easy, but I know the great lengths you go to make sure every aspect truly UNLOCKED FANDOM. You are truly best in class!

Inspiration can come from anywhere. Last year, I shared this Heinz work as part of a Mattel Day of Inspiration presentation to our global marketing organization. I think many were confused why I would use ketchup marketing to inspire a toy company, but I found the insights and ideas simple yet powerful, the tactics clever and innovative, and their relentless effort to reclaim their rightful place as category leader flawless. Oh and I’ve always said that french fries are just a vehicle for ketchup. Heinz ketchup. Well done, Rethink and Kraft Heinz. #Creativity #Cannes2024 #Marketing

Ew, David. #LittlePeopleCollector #Mattel #FisherPrice https://lnkd.in/gG_qtHU6

This post is more than meets the eye. And so is this collaboration. Two iconic fandoms, one legendary die-cast. Pre-order launched today. Sold out in less than 30 minutes. https://lnkd.in/dPv9zcHb

#mattelcreations #milandesignweek #voguecloset I mean, c’mon.

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Where should Mattel's most passionate adult fans go to get exclusive content, behind-the-scenes access and covet-worthy collectibles? Oh hello, Mattel Creations REVEALED! This inaugural 2-day virtual live event is happening NEXT WEEK! My team has been bustin' a move with our tireless cross-functional partners to make sure it goes off without a hitch. So, clear your calendar, cancel that meeting you didn't want to go to anyway, grab your favorite Hot Wheels Elite 64 die-cast, iconic Barbie fashions, classic Street Sharks action figure or deep cut MOTU artifact...this.is.happening. Get all the details at MattelCreations.com. #Mattel #MattelCreations #MattelCreationsRevealed #WhatsNext #ToysAsArtArtAsToys #Design #Collectors #Marketing #Collaborations #AdultToyCollectors #HotWheels #MOTU #UNO #Barbie #MEGAShowcase #MEGACollectors #StreetSharks #MonsterHigh #LittlePeopleCollectors #WWE

It's like the Oscars of Advertising, but without Ryan Gosling singing "I'm Just Ken." I'm excited to head back to NYC to be a judge for the final round of the 2024 US Effie Awards. Let's gooooo!