What started as a nugget of an idea has become simply LEGENDARY! Congrats Jennifer Kobashi and the rest of the Hot Wheels team for another banner year! This photo makes my heart happy! (does anyone own anything other than black clothing though?) 🔥 🔥 🔥
Proud and grateful to lead the global Hot Wheels Legends Tour, the ever-growing worldwide search for the next Hot Wheels toy car. The 2023 Legends Tour (in partnership with Walmart and Mobil 1 in the U.S.) was the biggest and best yet culminating with a Global Grand Finale with Jay Leno and top automotive & pop-culture personalities. The Legends Tour has now grown to 16 countries across 5 continents, celebrating the brand with kids, adults and families around the world. Congratulations to the 2023 winner, New Zealand’s Mazda Miata, nicknamed the “Chimera.” A heartfelt thank you & congratulations to the amazing cross-functional, extended global teams and everyone who helped us along the way!