Amanda Dowd’s Post

For the first time ever, we hosted a panel discussion deconstructing #SuperBowl ads with guest member Jesse Nicely of Cashmere Agency. This session is now available as a webinar on-demand. Discover our special video offering today! For many viewers, this year’s crop of Super Bowl ads was characterized by an excessive use of celebrities, thin narratives lacking in emotional depth, and a strange reluctance to go beyond the brief. We also saw many ads relying on a “iykyk” vibe leaving many viewers bemused and baffled. In this webinar, we discussed the panelists’ top ads, runners-up, and candid takes on what wasn’t working. As marketers navigate the ever-changing advertising landscape, the lessons learned from the Super Bowl ads of 2024 provide invaluable insights into crafting campaigns that truly resonate with consumers. Contact us to learn more about our ad measurement system we call CultureRate:Ad, and other ways we can help you engage diverse American consumers. Thank you again to Jesse Nicely of Cashmere Agency for your participation and insight! We appreciate your partnership. #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights

🚛 Hey there, fabulous folks! 🚚 Get ready to witness a whole new level of advertising magic hitting the streets because Multi Wheel Media Pvt. ltd. is rolling out our Multi-Wheel Media Truck Side Advertising! 🚒 Unleash the Power of Visibility: Our state-of-the-art media trucks are equipped with multiple high-resolution LED screens, ensuring your message gets the attention it deserves. 🚚 Whether you're a local business, event organizer, or community advocate, we've got the perfect platform to showcase your brand to the masses. 🚛 Maximize Your Reach: Imagine your message cruising through the busiest streets, bustling neighborhoods, and prime event locations – that's the kind of exposure our multi-wheel media trucks deliver! Wherever the crowd is, we'll be there, spreading the word about your products, services, or special promotions. 🚚 Customize Your Campaign: Tailor your advertising campaign to suit your unique needs. Our team is ready to collaborate with you on creative designs and content that will captivate your target audience. From eye-catching visuals to compelling messages, we've got the expertise to make your brand stand out. 🚚 Connect in Real-Time: Our trucks are not just mobile billboards; they're interactive platforms. Engage with your audience in real-time through social media feeds, live updates, and event announcements. Foster a direct connection with potential customers and create buzz around your brand. 🚚 Ready to take your advertising game to the streets? Let's make waves together! Contact us to explore the endless possibilities of Multi-Wheel Media Truck Side Advertising. Don't miss out on this innovative and impactful way to shine in the spotlight! #MobileAdvertising #MediaTruck #InnovationOnWheels #YourBrandOnTheMove #LocalVisibility #AdvertiseWithImpact #outdooradvertising #advertising #ooh #marketing #billboard #digitaladvertising #digitalsignage #outofhome #outdoormedia #advertisingdisplay #branding #led #advertisingagency #ledscreen #outofhomemedia #media #billboards #digitaldisplay #outdoor #outofhomeadvertising #lcddisplay #oohmedia #kiosk #digitalkiosk #advertisingcampaign

Had an insightful and delightful conversation with Shawna Gooding, Jack Mackinnon, M.Ed. and Jesse Nicely about #superbowl ads! We're sharing it as an on-demand #webinar below. So if you want learn more about how some brands were resonant and rising in their creative click below the check it out. In addition, learn more about how Collage Group can give you access to intelligence that drives cultural fluency. Click below!

Get ahead with automotive wraps! Our blog shares how these wraps supercharge brand visibility, engage audiences, and save on costs. Drive your marketing game forward! https://lnkd.in/gYZ7Qihi #VehicleWraps #BrandVisibility #AdvertisingMagic #OutdoorMarketing #WrapYourBrand #MobileAdvertising #DriveYourBrand #MarketingRevolution #OutofHomeAds #WrapDesigns

🚌🌟 Stay ahead of the curve! Discover the power of transit advertising to amplify your brand's visibility and reach new audiences. Click here for more info: https://lnkd.in/deET8q9u #TransitAdvertising #BrandAwareness #OnTheMove #MarketingStrategies #AudienceReach #AdvertisingTrends #MediaPlanning #SuccessStrategies #DigitalMarketing #MarketingTips #AdvertisingInsights #advertisingagency #traditionalmedia #digitalchannels

Exploring the Power of High School OOH Advertising: Discover how PlaceBased Media harnesses out-of-home advertising in high schools to create meaningful and impactful public health messages. Dive into our latest blog post for insights and strategies on engaging with the youth audience effectively. #OOHAdvertising #PublicHealth #YouthEngagement

Check out our article to get insights from Social Element, VIOOH, Worldwide Partners, Inc. and more on the need to avoid boring, overcoming the short attention span affliction and the power of storytelling in your campaigns. Take a look here https://lnkd.in/ejG5KmEz #ad #advertising

Great insight from John James on the recent Snoop smoke story. My fave snippet from his analysis....."Good content = cheaper to promote. Bad content = more expensive to promote." Still, it takes guts to do something like this. And that moment when someone pitched the idea of Snoop to 'give up the smoke' to sell the product? It would have been fantastic to see the faces of the Solo Stove team...what would have been the immediate response? #contentmarketing #storytelling #creativity

This moment kind of feels like the part in a movie when a pop hit starts playing and everything starts coming together. Nine years ago, REBL HOUSE was born. No big business plan, just a burning passion and a Canon Rebel T3i camera. At the time I had no clue what entrepreneurship would entail. Retrospectively, I realize now that my naivety would be equally the greatest gift as it would be the biggest challenge in making through it to this point. Through trial & error (lots of it), I’ve learnt so many invaluable lessons. Here are a few that stand out: • There’s no secret to success. Just keep going. • Make rejection your fuel. • Hold yourself accountable. • Truth over anything, although it’s not often the easy choice. • Never sacrifice your non-negotiables. • Make it a priority to find the fun. Life’s too short and greatness often follows. Congratulations to my blood family and chosen family of REBLS who contributed to this exciting story thus far. Today marks an exciting new chapter, for our team, partners and clients alike, in what promises to be an epic new adventure. Ronni Seller Andrea Van Toch Amanda Alessi Thomas McNamara Daniel Muñoz Ortiz Anastasiya G. Rachel Jolly Arnold Fournier Sean Dubé + our extended REBL fam! Joining Neil Patel’s team at NP Digital is a level-up move, where our combined forces will only help amplify our existing brand & service offering, cementing a bright future for many years to come. Shoutouts are due to the our new NPD family who quarterbacked this all the way through Michael Gullaksen Ronnie Malewski Carlos Cestaro Michelle Scully Paul Darling We’re so ready for this. The story is just beginning. 🚀

What The Super Bowl Commercials Reminded Us About Marketing & Branding The #Superbowl has always been more than just a football game - it’s #marketing and branding gold. With millions glued to their screens, some #brands have a coveted 30 seconds to make an impression, tell a story, and leave a lasting impact. So, what can we, as marketers, learn from these high-stakes ads? Here are some takeaways: 1. Emotion is still King (or Queen): Humor, heartwarming moments, and even a touch of nostalgia are powerful tools. Uber Eats used a running joke of forgetfulness while #Google #Pixel’s #AI feature for the visually impaired tugged at heartstrings. The ad follows a blind man and his girlfriend and shows how the Guided Frame feature helps him to capture memorable life moments including the birth of their baby. This helped to create a memorable connection with viewers and positioned #Google as a people-first, technology-second brand. Remember, people are likely to remember and act on emotions, not facts. 2. Authenticity Matters: Consumers can smell inauthenticity a mile away. Be genuine, transparent, and true to your brand values. #Dinamita’s ad highlighted its authenticity and values while adding some delight and twists. In marketing, it’s good to experiment and surprise your audience, keeping them engaged and curious in an authentic way. 3. Understand Your Audience Beyond Demographics: The #NFL's "Born to Play" ad delivered a powerful message. A young boy’s journey, set in a bustling Ghanaian market, speaks to the global appeal of #sports and transcends language and geographic barriers. The overarching message here is understanding your #targetaudience on a deeper level than just demographics. By acknowledging and celebrating #cultural nuances, brands can connect on an emotional level and foster a sense of belonging and #inclusion. This builds brand loyalty and resonance that goes beyond traditional #strategies. 4. Celebrities Can Be Amplifiers (but not always!): Using celebrities strategically can boost your reach and credibility just be mindful that they don't steal the spotlight. #Ubereats ad was effective in balancing the celebrity presence and the brand’s visibility - branded delivery bags in every scene. By contrast, Verizon’s ad which featured Beyonce seemed to amplify her celebrity status leaving their brand an afterthought. #Marketing strategies should help to achieve balanced and measurable goals for your brand. The Super Bowl is a reminder that marketing is more than just selling products and services. It's about connecting with people, telling stories, and creating lasting impressions. What are your favorite Super Bowl #commercials and what marketing lessons do you take away from them?