Over the past 4 months, myself and 6 of my teammates have collaborated to create an innovative advertising campaign for Zap Zone XL - Lansing (ZZXL) during our senior capstone course, and we couldn't be prouder of what we accomplished together. We dubbed ourselves the CHAMBAS Advertising Agency, each letter standing for one of our first names. C - Clayton Jarvey (Research Planner) 🔢 H - Henry Drettmann (Co-Account Executive) 🤵 A - Andrew Ferenczy (Co-Account Executive) 🤵 M - Madison Girodat (PR Director) 📢 B - Isabella Lee (Creative Art Director) 🎨 A - Amanda Dowd (Copywriter, Art Director) ✍ S - Samuel Radwanski (Media Planner) ⏳ In January we got to visit ZZXL where we were given VIP wristbands to experience everything that the venue has to offer. We especially enjoyed the high speed karting; the mild whiplash was worth all the fun we had… hehehe!! We spent the whole day there, immersing ourselves in the world of ZZXL to truly understand their brand, values, and target audience. Through extensive research and collaborative sessions, we crafted a compelling 3-pronged campaign strategy that targets new demographics ZZXL wants to reach: collegiate and corporate audiences. Our standout concept is the PR boxes; take a look at slide 17 to get an idea of what we’re talking about. We believe that sending a high-quality, branded “PR box” from ZZXL will entice sororities/fraternities and corporate entities to host an event at ZZXL (which is the main goal). Think bonding initiatives, employee appreciation parties, etc. After all, who doesn’t like receiving gifts?! 🎁 We then had several opportunities to pitch our campaign to our wonderful professor of practice, Tiffany Wahl, honing our presentation skills and receiving invaluable feedback that helped refine our approach even further. I’m incredibly grateful for the hands-on experience and the opportunity to work alongside such talented individuals! This capstone class has not only equipped me with practical skills but also instilled in me a newfound appreciation for the power of advertising to drive meaningful connections. 🌟 #Advertising #CapstoneProject #ZapZoneXL #Teamwork #Creativity
Congratulations Amanda & your team!! This is so cool to see marketing for things we actually engage in💚!
Great work! Thank you for working so hard on this campaign!
It was amazing getting to work with you, Amanda!
So creative, I love it!
It was so fun working with the CHAMBAS team! It was a pleasure working with all of you!
Working with the CHAMBAS team was such a great experience, thank you for all the hard work!
It was a pleasure working with you, Amanda! Good luck in the future!
Outstanding work!
Great work!
Digital Marketer and Upcycled Fashion Advocate
4moWhat an amazing campaign, CHAMBAS! On-brand, young, and fun. I can really see you guys brining Zap Zone back (please do).