Amena Ali’s Post

The next step into #socialcommerce ... very interesting and also possible with (live) #entertainment shows with lower production costs. We have already had a successful trial with our tool on TV and mobile devices, too. A forward-looking solution for TV broadcasters and the #advertising market for shoppable content. And also a disruptive model with brands and companies as producers. All you need is a good story and the right tool. Both are available and payable 😉

Is ecommerce really taking over the world? It might seem that way with the constant stream of Amazon, FedEx, USPS, and UPS trucks on our streets. But did you know that ecommerce still accounts for less than 20% of total global retail sales? So, what's the answer? Can making ecommerce more human be the key? Check out RetailWire's latest article on Amazon's foray into livestreaming and see what my BrainTrust colleagues and I had to say on the matter. Neil Saunders David Biernbaum Paula Rosenblum Neil Saunders William Passodelis Georganne Bender Gene Detroyer Shep Hyken David Spear Gary Sankary Rick Hernandez Michael Zakkour Melissa Minkow Brad Halverson Are Amazon's Livestreams a Natural for TV Shopping? #ecommerce #retail #livestreaming #Amazon

Fascinating to see a retail giant like Walmart launch an entire series of shoppable ads through their new 23-episode show, "Add to Heart," which showcased over 330 Walmart products. Viewers can instantly add items they see on screen to their cart while watching, theoretically creating a seamless transition from product placement to check-out, further driving sales. These kinds of tech adaptations in the ever-evolving streaming landscape highlight the importance for brands to shape and refine their approach to entertainment marketing, especially as it pertains to integrations in OTT content. https://lnkd.in/eHuRyU7Y

I've been living in the mountains the past few weeks, where Redbox is very common place. You think it's worth #Walmart taking a crack at #Redbox? Acquiring Redbox could strategically enhance Walmart's entertainment offerings, deepen customer loyalty, and boost Walmart+ subscriptions. By integrating Redbox into its retail ecosystem, Walmart can offer a comprehensive entertainment solution that blends shopping and viewing experiences. Additionally, leveraging Redbox’s existing customer base and infrastructure could drive more foot traffic to Walmart stores, increasing sales and customer engagement. Whattya think? Cabin fever is a real thing, so If I'm crazy lemme know. https://lnkd.in/gKUz7pyb #streamingwars #ctv #fast #video #tv #media #entertainment #streamingmedia #ott

Why Walmart is buying VIZIO? This Deal Isn’t about TV📺: It’s about Data📊 #Walmart doesn’t want to just sell groceries and household items. It wants to be a media and #advertising giant like Amazon. Apart from selling #ads at physical stores and its website. By acquiring #Vizio, Walmart can now sell ads through #streaming services on #television. #tvadvertising #adtech #adtechnology #advertise #advertisement #connectedtv #ctv #admeasurement #kinetiq

Walmarts acquisition of Vizio is the logical next step in building its advertising and media business.

What’s old is new again. I remember the earliest meetings of retailers talking about their most basic retail media networks. Their e-commerce operations were at its infancy, good supply chain yet lacking UI/UX and features we take for granted today. Media networks were mostly in store monitors that reach X hundred million a week to run spots. It was just another way to secure co-marketing dollars. As they have done for 50+ years, they began building brick by brick (both organic and M&A) an equivalent digital infrastructure to match their world class physical operations. This acquisition is yet another spoke on the CTV wheel to enhance personalized, contextual advertising to vendors. Very smart. #ctv #smarttv #digital #retail

proof of the power of the platform - alliteration at it's finest

Big news - Walmart agrees to acquire VIZIO - for $2.3B, giving its Walmart Connect business a key data asset in TV data and a streaming footprint. This further fuels the ads focus for Walmart, and enables its retail media to go beyond its brick & mortar & website presence into tv streaming. Suddenly, Walmart can compete with the likes of Amazon Prime Video w Ads, with ad-supported streaming TV. And more than ever, the need for independent 3rd-party TV measurement is critical. #retailmedia #retailmediameasurement #amazonads #amazonprime #streamingtv Jessie Mazur James Hunt Rochak Vyas