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A Free Local Services Ad Rank Tracker The realm of local marketing is ever-evolving, and at OmniLocal, we're passionate about staying ahead of the curve, particularly when it comes to Google Local Services ads. While numerous rank-tracking tools exist for organic profiles like websites or Google Business Profiles, there's a noticeable gap for Local Services ads (LSAs). This is where OmniLocal steps in! https://lnkd.in/eh_7f_BU

“Every click counts in marketing” In digital ads, every single thing you click on is important. Getting our ad spending right is hard but very important. It's about planning well and being creative, to make sure every rupee we spend does a lot 🤹 Remember, no click is too small, and no insight is too minor. Let's make our ads better together! #SimpleMarketing #SmartSpending #BigResults #EasyStrategy #PerformanceMarketing #MaximizeROI #MarketingStrateg

For business out there who depend on Google Search Ads 🔎 Steve with Primelis gave me the thumbs up to share some of the recording from our Zoom call, where he goes through a bit of what their product Cross-brand does. If you spend money bidding on branded terms, playing defense... You'll want to check this out. This service cuts out ads where you'd already be the #1 organic result on the SERP, and when there are not other ads present. 📢 Why pay for the ad listing and clicks when you already have the top spot? Seems like a great way to cut waste. ~~~~~~~~~~~~~~~~~~ 🎯Follow for more on martech and growth. #digitalmarketing #marketingtips

Once you understand something, it is impossible to forget it. That statement lies at the heart of everything we do at Novela. Yep, there are other simulations out there. I know that alright - I've used them all. We're different. We do more than "give users a sense of how the real advertising interfaces look and feel". That's like learning to drive by sitting in the driver's seat of a stationary car. You might remember where all the pedals and buttons are. But I wouldn't trust you to drive me to the shops, nevermind win the Monaco Grand Prix. In the content series below, we're explaining how we bring fundamental concepts to life through our simulations. By guiding our users towards mastery of the basics, they're prepared for the challenges the "real thing" will throw their way. We focus on building a highly realistic advertising auction that works just like Google and Meta, while our user-friendly interface enables deeper comprehension of how campaigns succeed - and fail. Our users learn to understand digital marketing, so they don't forget how it works. #digitalmarketing #education #edtechinnovation

🙂 Excited to share the second installment of our SEM Mastery Series! In this series, we are walking through all of the stages of setting up an SEM campaign, using Novela's digital marketing simulations as our guide. This time, we're analysing relevance and competition to help refine keyword selection. Take a look! #digitalmarketing #education https://lnkd.in/eAPUFMEH

🔍 The ability to dissect and understand your traffic sources is non-negotiable. It needs to be done, but how do you track click-performance with so many different shoots and slides into your performance bucket? Enter UTM codes - the unsung heroes of marketing analytics. 💻 These snippets of code, when appended to the end of your URLs, provide you with a wealth of information about where your traffic is coming from and how it interacts with your content. 💡 But what exactly are UTM codes, and how can you use them to supercharge your marketing efforts? Learn all about UTM codes and how to use them effectively in our latest blog post. 🚀 #UTMcodes #MarketingAnalytics #TrafficSources 👀 ➡️ https://bit.ly/4aFy2Bj

Has your business been having trouble breaking through the digital noise to reach your intended audience? You’re not alone. In today’s highly competitive digital landscape, even the best products and services can struggle to gain online visibility. That’s where a search engine marketing firm (SEM) comes in. An SEM can empower businesses like yours, to ...... https://ayr.app/l/8KVj

🔍 The ability to dissect and understand your traffic sources is non-negotiable. It needs to be done, but how do you track click-performance with so many different shoots and slides into your performance bucket? Enter UTM codes - the unsung heroes of marketing analytics. 💻 These snippets of code, when appended to the end of your URLs, provide you with a wealth of information about where your traffic is coming from and how it interacts with your content. 💡 But what exactly are UTM codes, and how can you use them to supercharge your marketing efforts? Learn all about UTM codes and how to use them effectively in our latest blog post. 🚀 #UTMcodes #MarketingAnalytics #TrafficSources 👀 ➡️ https://bit.ly/4aFy2Bj

It's that time of the year when marketers stay ahead of the curve for marketing best practices and marketing trends for the new year. One area marketers/advertisers must be circumspect about is the idea of going broad with keyword match type on #Googleads. You will waste tons of budget if you don't thread carefully with the going broad recommendation. consider the following rule of thumb: 1️⃣Keywords with an average monthly search volume of less than 100 can go way with a broad match type. 2️⃣ Keywords with an average monthly search volume of over 100 - 500 can go with phrase match type 3️⃣Keywords with an average monthly search volume greater than 500 can go with exact match type. Apply and tweak based on your reality, but avoid going broad on keywords with high search volumes.

Did someone say 6.57 increase in ROAS? 👀 If you’re looking for ways to elevate your PPC campaign, let the maternity manufacturing business Milk Snob help guide you. The key? Leveraging a holistic lens to drive additional PPC avenues. Check it out, folks.