American Red Cross Training Services’ Post

Today, we’re shining a spotlight on Centennial Campaign Provider ✨ Milwaukee Recreation. ✨ Their incredible journey in Wisconsin began a century ago, but their impact on our communities really took off in 2020. Teaming up with Red Cross media, they promoted $5 swim classes in underserved areas, reaching out to elementary schools and sending postcards along with an exciting video clip. The response was overwhelming - what used to be just 20 patrons across four locations became a thriving community, with over 400 enrolled and all four sites filled to capacity. The $5 dollar swim was only the beginning. In 2023, MKE Rec transitioned the funding towards the existing program “Everyone Plays!”, their Milwaukee Rec Scholarship Program. Instead of designating funds by locations, they pivoted to offering individual scholarships where the student could use their funds for any location. “The true beauty is you can go anywhere you want, and you don’t know what the kid next to you paid for the class, and no demographic data is given to the instructor. It paints a truer picture of what equity needs to look like in our greater community,” says Manager of Citywide Programs, Nicole Jacobson. Nicole’s future plans for her program include expanding opportunities for pediatric CPR as well as working towards the greater goal of keeping families in swim lessons. “We still don’t see the progression of children through the levels of the Learn-To-Swim program we would like to, and we need to resolve this issue. Swim lessons are not a onetime bucket list item. As children age and develop, they have different needs.” For communities considering becoming part of the Centennial Campaign, Nicole has two words: “Do it.” #CentennialSpotlight #CentennialSwim

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