Ana Andjelic’s Post
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8 tactics to capitalize on the fashion sports aesthetics: archive reissues, product icons, graphic design, styling, retail experiences, entertainment, collabs and merch -> https://lnkd.in/epE3Szvb
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Fashion sport is trend, a category, and a lifestyle. As a trend, it’s been made front and center by the Summer of Sport - Euro cup and the Olympic Games - but it has brewing on the runways for at least a decade. As a category, it is a domain of brands like Lacoste (especially under Louise Trotter’s creative direction), Martine Rose, Grace Wales Bonner or Yori Sport as well as offerings from Salomon, North Face, Adidas or Nike. As a lifestyle, it is made for activity and movement, mixes downtown vibes with the outdoors, and is a next iteration of the streetwear aesthetic. For a brand looking to capture fashion sport either as a trend, a lifestyle, or to participate in this category, there are eight types of cultural products it can create: archive reissues, product icons, graphic design, styling, retail experiences, entertainment, collaborations, and merch. https://lnkd.in/epE3Szvb
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Creative Director | Brand Strategy | Social Media Management
1moThe best activation on Paris fashion week in a long time. Also loved Loewe maximizing social for runway.