Chique’s growth rate is 100%. We are growing exponentially.
In 2020, We had 8 stores and now CHIQUE CLOTHING COMPANY has over 50+ stores, all in the premium locations.
But, there was also a time when I was flying across India to participate in events and exhibitions to present our products.
Since then, I have gained tons and tons of valuable insights about the women's fashion and retail business industry.
🔸️1. It’s a big market:
Even if we just take shirts and blouses into account, the revenue in this segment amounts to US$6.24 bn (approx INR 48,000 crores) in 2023.
And it is expected to grow annually by 3.07% (CAGR 2023-2027).
🔸️2. It is highly competitive:
In India, we have markets like Sarojini, Janpath, Hazratganj, and many more where women have been shopping for years.
That is why, creating a unique brand identity in such a niche is quite challenging.
🔸️3. Women's fashion Industry is ever-changing:
Designers at Chique are always trying to create an exceptional collection so that our 2,00,000+ customers can always look chic.
🔸️4. Product counterfeiting:
This is one of the biggest challenges faced by the fashion industry. To protect our unique prints, we have to stay cautious and that is why we work with trusted manufacturers only.
Honestly, challenges are everywhere.
Ultimately, it is up to us what challenges we want to deal with.
And if we can empower women by making them feel beautiful, confident, and chic through Chique, then we are ready to welcome all the challenges with open arms.
#business #work #growth #india #brand #retail #fashion
Sales Associate at House of Anita Dongre Limited
5moAnd is a very good & fabulous brand I working in brand as a fashion consultant at 8 year so many thanx and this brand my inspiration thank you