Check out our latest post by the Marketing-Finance Exchange Center of Excellence (MFX COE)! Thought leadership by Chris Burggraeve: The Ultimate CMO Guide to Scarce Board Seats!
Dear Community, Check out the latest piece of thought leadership by one of our founding members, Chris Burggraeve! This practitioner guide is the Ultimate CMO Guide to Scarce Board Seats! In this first of its kind practitioner guide, experienced CMO/Board members demystify for next gen CMOs what board service is all about in real life, and what it takes to get into “The Room Where It Happens”. Some key takeaways: - Board service can indeed be very rewarding, but it is not for the faint hearted. - Board seats are scarce. CMOs will have to earn them, the hard way. - The right Da Vinci CMOs are a great bet for the winning boards of the future. Check out the full post on the MFX Website with the accompanying FREE download link: https://lnkd.in/dYbPzjx7 Make sure to follow us for more high class academic research and thought leadership publications! Your MFX COE Team! Chris Burggraeve, Thomas Post, Joost Pennings, André Tomano, CIIA, CEFA #CMO #thoughtleadership #practitioners #boards #marketingfinance