Andrea Coloma’s Post

I remember this particular interaction with a lovely elderly customer who was looking to buy a pair of shoes that were wide and also provided support since she had arthritis and bunions. I presented her with certain options based on her needs and budget. While trying them on, she chatted with me about her life and what she had been up to recently. I enjoyed listening to her experience and chimed in whenever required. Just by being an active listener whilst doing my job of helping her find the right product, she felt very pleased with the experience. So much so that she went up to my manager to praise my customer service. It’s safe to say that we both made each other’s day that day. Often, working in retail is looked at as primarily a sales job which makes one more equipped for sales roles. This is not particularly true as there are so many marketing lessons to be learnt from retail, especially luxury retail. Take the above interaction for instance- for a marketing graduate, such interactions underscore the importance of personalized customer service, buying behavior and decision making, which are quite important for developing targeted marketing strategies. Working in luxury retail has provided me with firsthand exposure to the customers’ motivations behind high-end purchases that I can leverage to craft marketing messages for premium products. The goal of all marketing efforts is to increase sales. Starting this week, I am going to do a weekly post highlighting how working in luxury retail has helped me gain invaluable insights that I can leverage in my marketing career. #marketing #luxuryretail #sales #salesandmarketing #consumerbehavior #customerservice #BANT

Sunday story time! 😁📖 One of my first jobs when I was 18 was working as a Seasonal Retail Associate for a well-known Spanish fast fashion retail brand (may be easy to guess with whom!) 😏🤣 I was tasked with working in the Kids department which I loved! My manager was very nice but one day during my shift a nice lady came in wanting to purchase something for her granddaughter. I recommended a few selections helping her to put a few outfits together, making sure to add accessories as well. She was so happy and had a lot of merchandise! She thanked me and went to the register. My manager came up to me and told me that I was neglecting my duties and I was not her "personal shopper". I wanted to make a good impression so was confused, I thought the customer always comes first. And the lady spent well over $500 that day. Looking back my manager had a point, I didn't work on commission and did have to tidy up the Kids area. I should have figured out then that I might be suited for Sales but didn't pursue my #TechSales career until the age of 30. I know as sales people we have to make time to add details and notes in the CRM, organize Google Sheets, review calls and other non selling activities. These activities are so important to the process! Now I think what if the next customer came into the store and saw it was messy, perhaps they would have walked out and spent zero dollars? Sometimes the little things we might not think are important actually are! 💡😁 #SalesProcess #Prospecting #SalesStories #StoryTime #SundayFunday #bdrs #sdrs

Embarking different industries! Hi everyone! I just wanted to share with you all my little adventures till now. How my career change has helped me in evolving? My first industry was export merchandising industry where I learned to identify opportunities, logistics, shipments, samples and what not (Its a lot). My mentor once told me the definition of Merchandiser as someone who is a bridge between the client and organisation. This definition striked me with the importance of merchandising. My second step was to enter into retail industry where I learned customer behaviour, customer journey, buying habits, business enrichment techniques and methods and much more (literally much more)! It was difficult yet wonderful experience which helped me grow personally and professionally. My third industry is my favourite! Entering into this industry I was sure that this is it, it’s exactly where I see myself and this is where I want to grow. Its Marketing and to be very specific, I love digital marketing. I am learning a lot of things. Its really struggling but I am loving the process. Stepping into different industries was the most difficult thing but I believe all the knowledge I gained is helping me to grow!

#hiring Regional Manager, San Jose, United States, fulltime #jobs #jobseekers #careers #SanJosejobs #Californiajobs #SalesMarketing Apply: https://lnkd.in/ge6C_hYx We'll need these details in order to be able to contact you. Personal Summary This section is optional. Use it to tell us a little more about yourself. 3. Questions References Please provide three professional references of your most recent supervisors and/ or retailer partner. Include their full names, your working relationship with them, and their contact details such as their phone numbers or emails. On a scale 1-5 what's your comfort level using technology applications? Select On a scale 1-5 what's your comfort level with Color Products? Select On a scale 1-5 what's your comfort level with Skin Products? Select On a scale 1-5 what's your comfort level with Hair Products? Select On a scale 1-5 what's your comfort level with Beauty Tools? Select On a scale 1-5 what's your comfort level with Fragrance? Select On a scale 1-5 how would you rate your training and education skills. On a scale 1-5 how would you rate your selling skills. On a scale 1-5 how would you rate your communication skills. What is your desired pay rate? On a scale of 1-5, rate your experience with Sephora. On a scale of 1-5, rate your experience with Ulta. On a scale of 1-5, rate your experience with Nordstrom. In order to contact you with future jobs that you may be interested in, we need to store your personal data.If you are happy for us to do so please click the checkbox below. Allow us to process your personal information.

Lessons I learned from working 10+ years of retail: ➡️ Be knowable People connect with other people, not the sign on the front of the store. People came in either familiar with the brand or not, but it was up to us (the people working at the store) to share the store's brand story, animate the experience and most importantly, help the customers get what they needed/wanted. This is how you build relationships. Repeat customers knew a lot about the product and the brand, but now they wanted to know a little more about me—the person recommending the products, navigating the variables to find the perfect fit for my customer. Knowing more about me helped them trust and ultimately connect. These exchanges enriched my part-time job experience—it felt like the work I was doing was actually helping solve a problem, even if the problem was trying to find someone a great pair of jeans. TLDR: Talk to strangers, share the human experience with each other, even if it's just at the mall. Also finding a good pair of jeans is hard 👖 #Retail #TalkToPeople

The modern trade promoter is more than just a promoter—they are the backbone of retail success, playing multiple roles as a merchandiser and sampler. Whether it's ensuring products are perfectly stocked or engaging customers with the latest offerings, these professionals drive brand visibility and success right on the store floor. #trademarketing #Promoters #BTL #FMCG #Merchandising #Loyaltyprogrammes #sampling

How I Spotlighted Beauty Brands to Win on the Sales Floor: As an experienced Beauty Account Manager, I have worked diligently to implement different activations to grow a brand’s retail sales. I developed strong relationships with customers, beauty advisors, key business executives and stakeholders. I’ve worked to identify new business opportunities by evaluating retail sales metrics followed by demographics, areas median income and staying connected to beauty trends. I also bring 10+years of retail sales beauty experience with both personal and professional awareness. I have recruited, trained, coached, motivated, and developed associates on procedures, product knowledge, and team/individual productivity goals. As a top selling specialist, I worked on the Sales & Education portfolio to train beauty team members on the “How to Sell” motto. I spearheaded quarterly beauty trainings/seminars for retailers Ulta Beauty, Sally Beauty, Walgreens and more. As an experienced “Retail Beauty Sales Scholar” and a lover of the beauty industry I have created my own training style to help internal and external team members be successful. I did weekly store visits where I educated, sold, and answered all questions from leadership, customers, and beauty advisors. Understanding the key drivers and conversion rate allowed me the ability to be successful. When hiring brand ambassadors and street team members I created digital assets and did continuous training sessions with my team. I prepared my team for in-store events, expos, and beauty pop-ups. Not everyone will start as a top-seller but teaching the fundamentals and hiring someone who has the genuine passion to succeed is key. SEPHORA Ulta Beauty Target Walmart #beauty #beautyindustry #beautybusiness #beautytrends #haircare #scalpcare #sephora #ultabeauty #target #Walgreens #walmart #cvs #manager #creativemarketing #brandambassador #accountmanager #accountmanagement #beautymanager

https://lnkd.in/dk-bMTZK Assistant Merchandiser JOB DETAILS The role involves helping to shape and drive the product range, ensuring they are providing their customers with the right product at the right time...... #PA2ASSISTRevolution #GlobalAssistantConnect #BusinessEmpowerment #VirtualPAPlatform #SkillMatchmaking #EfficientAssistance #QualityServiceConnection #SimplifyDelegateThrive #PA2ASSISTImpact #EmpoweringCollaboration

Pretty Little Marketer takes... ASOS?! 👀✨🎙 I left the desk this week and head to ASOS.com to share some lunchtime thoughts on all things personal branding and owning your career. And how your career doesn't have to be something you passively watch happen - unhappy and unfulfilled. It can be something you create, intentionally and passionately → IF you stop waiting. → Stop waiting for the right person to pop into your inbox. → Stop hoping the dream job will open up soon. → Stop wishing you'd be noticed for all that makes you great. And start... → Relentlessly advocating for yourself. → Inserting yourself into the conversations you want to be in, with the people you want to be in it with. → Embracing the power of who knows YOU, not just who you know. Don't wait, create: the best lesson I ever learned. The biggest thank you to James and Maryam for having me! The dreamiest bucket list moment. 🤍⚡️🪩

When I was 19, working for Bacardi Canada as a Sales Merchandiser. I was responsible for merchandising our portfolio and selling in opportunities across 80 stores; Bacardi, Grey Goose, Bombay Sapphire, and the infamous Bacardi Breezer. (Horrible design btw!). Early on, I noticed that everyone in the field had the same approach: Surface-level chatter followed by a sales pitch. They all did it the same way. It was like Groundhog Day, and I remember thinking to myself, is this what sales is all about. We all look, walk, talk, the exact same way? You’ve got to be kidding me—this is lame. Instead of following the crowd, I focused on how I could truly add value. I grew up drawing and writing and started to map out these different retail locations. I started to think, how could I help store owners optimize their merchandising for their entire store, not just sell our products. I mean the title ‘Merchandiser’ was in my name. I helped them with merchandising, layout, and creating a more attractive shopping experience. This led to us building some real relationships. Other reps would come in and a lot of the time management would be spending their time talking to me about what else we could do. This led to some confused faces. Who is this guy? Isn’t he a Merchandiser? Why are they spending so much time with him? This led to securing prime display locations, winning sheld space, and building strong, loyal relationships. Relationships that I would still leverage 5+ years later, under a new team, selling and marketing different brands. I realized that by finding my own way to be unique and provide a high level of customer service, that the relationship psychology started to shift. It was no longer a Merchandiser - Store Owner. It was a peer to peer relationship. To stand out when selling it often starts out by observing what others are doing and asking yourself “What can I offer that nobody else is?”. By focusing on adding real value and thinking beyond the immediate sale, you create lasting relationships. And when you genuinely help your customers succeed, they will return the favor. #sales #selling #founders #smallbusiness #value