Andrew Hotz’s Post

Last week Cooler Screens Inc. hosted their annual Innovation Summit bringing industry leaders from the tech, advertising, and media community together to discuss AI’s influence over retail and media. The panels tackled topics like AI’s role in a society and how to maintain the balance between privacy and security, a call to action for algorithmic transparency, and the new ‘software defined store’ driven by the intent signals found at shelf. Publicis Media’s Alex Vinci was part of a panel on #intelligentmedia which dove into the convergence of performance and brand media, underpinned by retail media and its integration into full-funnel strategies. While AI is elevating the relevance of retail media data and its impact on enhancing the consumer experience, as an industry we mustn’t lose sight of the consumer as we shape the future for better human outcomes. _ #PublicisCommerce #commercemedia #artificialintelligence

Intelligent advertising and the technology that powers it, is a game-changer for CPG brands because of its ability to engage consumers with a customized experience, while maintaining a privacy-safe environment. Thank you Alex Vinci for joining this important discussion at the Cooler Screens Inc. Innovation Summit last week! #IntelligentAdvertising #RetailAI #CommerceMedia #RetailInnovation

Meet the latest game-changer in CPG advertising: artificial intelligence ⚡ In AdExchanger’s latest post, Eric Schwartz (Scibids, a DV company) shares how AI equips CPG advertisers with new levels of transparency, control and precision in media buying, enabling them to optimize toward their business KPIs. Read it here: https://ow.ly/rtWL50QarsW

🚀 Exciting news! Get ready to elevate your business strategy with our conference panel: "Forget AI. Scale Your Business with Retail Media." Join us as Radek Wierzbiński, Head of Advertising Communication & Education CE at Allegro, unravels the power of Retail Media as a game-changer in today's business landscape. In a world where AI is often just a buzzword, Retail Media emerges as a tangible trend, representing one of the fastest-growing areas of business development globally. This innovative approach combines the marketplace platform's strength with targeted communication strategies, maximizing reach and impact throughout the customer journey. With practical insights and real-world case studies, Radek will demonstrate how retailers and brands can leverage Retail Media to drive sales and accelerate growth. Find out more about the Radek and the presentation: https://buff.ly/49jzVn7 🎟️ Reserve your ticket now: https://buff.ly/3Zwnwry #RetailMedia #BusinessGrowth #MarketingStrategy #CustomerEngagement

Had a great time at BIMS in New Orleans! Despite challenges in 2023, the Business Information and Media industry is thriving. Key takeaways: Disruption in the digital ad market persists due to Google algorithm changes, generative AI, and the impending demise of cookies. First-party data and delivering value throughout the buying cycle are crucial. One standout was Freightwaves' case study, demonstrating how they cornered the private airplane trade market by offering magazines, e-commerce for parts, real-time pricing data, and more. It's a prime example of a unique end-to-end solution that delivers value to both the audience and sponsors. On the bright side, events remain robust, and even print is experiencing growth (28% of publishers surveyed by Readex). #BIMS #BusinessMedia #DigitalMarketing

It’s voting time! 🗳️ Make sure you put a tick in the box for our proposed session at #SXSW Sydney & get your chance to listen to a top quality panel discovering why ad measurement might be wrong and what we can do to change it! Vote now #sxsw #vote

📣 Benchmark your personalization efforts against 400 IT leaders from global retailers. Together with Bloomreach and Orium, we surveyed 400 retailers around the world to understand how they're approaching cross-channel personalization. The resulting report covers:  1️⃣ What areas tech leaders are prioritizing in 2024 2️⃣ IT leaders' plans to upgrade their infrastructure this year 3️⃣ How retailers are using AI to boost personalization efforts Plus, get expert advice from industry leaders Ian Rosen, Anirban Bardalaye, Becky Parisotto and Jasmin Guthmann and the Mercaux team. Swipe through for a sneak peek of some of the key findings, and download the full report here 👉 https://hubs.li/Q02gzxcb0 At NRF today? Head to booth 6444 to pick up a copy in-person! 

Ben has some excellent thoughts on 2024 Trends, check out his comments and then let one of our sales / subject matter experts discuss opportunities to assist your organization with 2024 plans and future years as well.

Ben Jatlow, SVP of Sales, Consumer Engagement, says we can expect to see more as-a-service solutions in 2024. “It’s all about data and AI. Retailers want to know how to catch more mice versus hearing about a new mouse trap. The democratization of technology will accelerate, and retailers will expect tech providers to deliver smaller businesses the same experiences once reserved only for big businesses.” Read more: https://bit.ly/3RbBBHg #ConnectingConvenience #trends #trends2024

Tech Advent Calendar! 🌟🗓️ Day 4 ❄ In the hyper-competitive #eсommerce landscape, gen AI enables today’s retailers and brands to seamlessly and automatically serve their customers needs at scale. Here are the best of their use cases > ✅ Content generation assistant ✅ Market research ✅ Planning for promotions and campaigns ✅ Boosting retail media networks ✅ Supply chain and inventory management ✅ Gen #AI-driven pricing ✅ Fraud detection Don’t miss a chance to uncover new opportunities with #genAI 👉   https://lnkd.in/gGQti5Gm #advent #adventcalendar #techadventcalendar #softwaredevelopment #productengineering #holidayseason