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AT&T's Stephanie Ormston has been charged with building a business around network APIs, and she's ready to make that happen.
"The network is the killer app," she explained to Light Reading in a recent interview. Meaning, APIs are a way to further expose a network's killer capabilities.
Ormston comes across as smart and earnest, and is clearly a rising star within the operator. She previously led AT&T's merger work with Time Warner, bouncing through the operator's short-lived Xandr advertising operation, and then heading up privacy and data strategy in AT&T's WarnerMedia business.
After AT&T exited the content space by combining WarnerMedia with Discovery, Ormston became AT&T's assistant VP of digital services Integration. Today, she's working on a "strategy and roadmap for network digitalization and exposure of network services through an API-enabled platform."
Thus, Ormston is on the front lines of a global push in the wireless industry to sell new networking capabilities to enterprise developers via application programming interfaces (APIs). It's an initiative enabled by 5G – this kind of thing wasn't really possible in a 4G world. Further, the importance of the network API push has been rising as 5G operators struggle to find other ways to generate returns from their massive 5G network investments. Autonomous cars, metaverse goggles and robot surgeons haven't really materialized in a big way, and now 5G operators like AT&T are looking for other ways – beyond fixed wireless – to make money from 5G.
Could the sale of network APIs help operators recoup their big 5G investments?
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1moGreat pic and so awesome to see you ladies in Cannes!