Andy Cloyd’s Post

As an influencer marketer, we often get caught up in the numbers game - how much money we can make, how many clients we can secure, and how many projects we can complete. But what about the long-term game? I recently realized that I have left a lot of money on the table, and yet, I am unapologetic to myself for the same. Why? Because I prioritize building sustainable partnerships with my clients over short-term gains. When I get inbound leads from referrals, I don't try to sell my services. Instead, I take the time to understand their needs and how I can help them. I don't look at it from a profit perspective. Instead, I become their strategist for influencer marketing, advising them on which platforms will work best for them and how to channelize their budget in the right place. This approach may not be for everyone, but for those who prioritize long-term partnerships, it works wonders. It's not just about providing a social service, it's about becoming a strategic partner in their success. After all, what's the point of our experience if we can't help our clients make money? If they succeed, we succeed. So let's think long-term and build sustainable partnerships that benefit everyone involved.

If you're in the early stages and need to get traction quickly, here are three tactics that can drive results pretty fast: 🔸 𝗦𝘁𝗮𝗿𝘁 𝗦𝗺𝗮𝗹𝗹 "When you're first starting out, you should use all the channels that the big guys can't use because they are focused on scale." – Andrew Chen Focus on building relationships through small, targeted channels. Build a mailing list, engage in forums and communities, attend events, and try out niche or new social media channels. They may not be the biggest, but they allow you to connect with potential customers more intimately and without as much competition from bigger players. 🔸 𝗕𝘂𝗶𝗹𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 Tap into media outlets, influencers, and industry leaders relevant to your target market. This helps you build trust and credibility while also exposing you to their existing audience, expanding your reach. Marketing strategies like affiliate and referral marketing help you create a network of advocates to drive traffic and sales. 🔸 𝗗𝗼 𝗔𝗱𝘀 I'm 50/50 on this one, especially in the early stages. Ads can certainly drive traffic, but not all traffic is equal. While ads can bring in high-volume traffic fast, they might not attract the most qualified leads. To get a good ROI on your ad spend, you need to drive traffic to high-quality content. But here's the thing: Creating compelling content takes time and effort. You can't just throw together a few blogs and expect ads to work miracles. Your content needs to resonate with your target market. The only way to do this is by understanding their pain points, desires, and behavior and crafting a message around that while providing value. This requires research, iteration, and refinement. So yes, ads are a great tool, but they're not a magic bullet. I like Theodoros Moulos' Criteria of Success as a framework for assessing these tactics. By having criteria at each funnel stage, you can make data-driven decisions to optimize strategies for maximum impact. Gaining traction is all about hustle and strategy. It's about leveraging the right channels, building the right partnerships, and creating the right content to attract and convert. By doing this, you won't just get traction—you'll build a foundation for sustainable growth. What tactics do you use to get traction quickly? 💬 #Startups #Growth #Success #Strategy 

🔥 Attention, visionary entrepreneurs! Picture this: You have a groundbreaking business idea that has the power to redefine your industry. But here's a piece of advice that often falls on deaf ears: ✅ Building a successful business today requires an omnichannel approach. ❌ Relying on just one platform won't do the trick anymore. The competition is fierce, and investing all your resources in one place is a risky move. 👉🏼 To truly thrive, you must harness the potential of multiple channels such as social media, SEO, CRO, paid ads, influencer marketing, and more. This winning strategy is adopted by industry heavyweights like Expedia, paving their way to success. Don't settle for mediocrity. Unleash your business's potential and break free from constraints. Reach out to us today for a FREE consultation and revolutionize the future of your business! 📩 #BusinessGrowth #DigitalMarketingStrategy #UnlockSuccess

30,000+ products are launched every year, and 95% of them fail. (Says Clayton Christensen, a professor at Harvard Business School) #2 reason for this failure is lack of promotion or marketing. 85% of the businesses focus and spend on:  • Research  • Development  • Testing  • Launch But, they reserve few or 00 funds for promotion, and most of them would say: “what could possibly go wrong if we’ve paid attention to detail and designed the product with perfection.” I’ll say it - ALOT (If it doesn’t reach your targeted customer) Like your product could flop - drastically! And that has happened to tons of big names like Microsoft Zune, Google Glass, and Amazon Fire Phone. Want to know the good news? I’ve researched for 24 hours and found these 5 to be the most effective ways to promote your product, and here they are: 1. Social Media Marketing  (Quick Tip: Promote on the platform where your target audience is) 2. Email Marketing  (Quick Tip: If you don’t have a list to pitch, ask someone in the niche to promote it in their newsletter) 3. Influencer Collaboration (Quick Tip: Partner with ones in your niche and high reach, regardless of follower count) 4. Advertising  (Quick Tip: Target the best keywords, but apply this method only if you have a sufficient budget) 5. Magazine Feature  (Quick Tip: Outreach tons of publishers or HIRE me to do the grind and secure a spot for you) Well, “ magazine feature” is the new trend… Feature → Quick + Targeted reach → Product success P.S. If you launch a product, which one of these ways will you go for? 

Early Stage without traction? As founders, we love to see our numbers up. Here are 3 powerful strategies to attract more customers for your B2C startup. (B2B is next!). 1) Leverage Your Own Network Your personal network is a powerful resource to kickstart customer acquisition. Even if your contacts aren't your target market, they might know someone who is. So tap into your network, spread the word and watch your first 100 users come in through referrals and word-of-mouth. --- 2) Influencer Marketing If you haven't noticed the shift in marketing, you're missing out. Influencers are the new sales channels. Partner with micro-influencers who can authentically promote your product to their engaged followers. Their recommendations carry weight and can drive significant user growth. --- 3) Give something away for free People love freebies! Launch a compelling campaign where you give something valuable away for free. This could be a limited-time offer, a free trial, or an exclusive product sample. Make it easy for people to participate and share, and watch as your user base grows exponentially. --- Have you ever tried any of these? --- The challenge of acquiring the first users was one of the key reasons behind the creation of DDC. We understand the struggle and have designed solutions that make user acquisition easier and more effective. Ready to see the growth? Reach out to get started 👉 https://lnkd.in/dE9BWBGa

Forget Product-led growth. Influencer-led Growth is the future. Do you want to stop playing business on hard mode? Find someone who has already solved your problem and built an audience that loves them for it. I recently invested in a company that grew faster in 3 months than most companies grow in a year. My secret: DISTRIBUTION. 5 reasons distribution is your next cheat code? 1. Trust is already built ↳ Influencers have spent years building trust... ↳ And their audience values their recommendations. 2. Real Recognizes Real ↳ Unlike traditional ads, influencer content hits different ↳ Go from Clicks to cash faster without getting bled out by the Meta Ad Machine. 3. Precision community = Precision results ↳ Working with the right influencers and communities yields way higher ROI with less hassle ↳ When you build WITH and for the influencer instead of asking them to hock your existing product in an ad, watch the magic happen 4. The Riches are in the niches ↳ The biggest markets are won by solving a single problem to start ↳ Don't take my word for it ask Kat Hantas how she built and sold 21Seeds for over $160 Million to Diageo 5. Community dictates content (not the other way around) ↳ Influencers are experts in knowing what their audience needs and wants ↳ Community is your future innovation strategy IF you listen different you can win different And no... I'm not talking about Kim Kardashian or going all-in on UGC content. I'm talking about finding unarticulated audience needs and creating new products and services that solve them. My DMS are open. Hit me up I don't gatekeep. Follow Pete Sena to THINK DIFFERENT & WIN DIFFERENT. ♻️ Repost this if you wanna build smarter, better, faster.

75% of B2B businesses crash within 2 years. One common thread in all of them is— Broken Marketing. The reason successful CXOs, Founders, or even Investors hesitate? Because they know— Yes, some agencies can crank out engaging posts. Yes, they can inflate your follower count. Yes, they help you pick the best selfies. Yes, they do that ‘perfect formatting.’ But they CANNOT drive your revenue. Why? Because most of them are influencers. They are driven by engagement. And REAL entrepreneurs speak in conversions. Impressive follower numbers don't translate to sales. Sure, these basic tactics (might) work for bootstrappers, But the higher you climb the business ladder, The less effective these tactics become. That’s when you start valuing a strategic growth partner. Someone who shows you a million-dollar pipeline Someone who speaks the language of sales funnels. Someone with a proven track record of building B2B brands, driving leads. 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲: If your marketing partner can't explain how they'll move you from awareness to conversion, It's time to re-evaluate. — — — — — — — — — — — — Would You Rather: Have a million followers who never buy or 100 qualified leads ready to convert? 📌 What according to you is the MOST important aspect of marketing & branding besides cool content?

Finding Your Tribe: Why Small Businesses Should Embrace and Nurture their 13%Fact: An impressive 87% of potential customers refrain from purchasing a product or service unless they receive a recommendation from someone else. This notable phenomenon highlights one of the key challenges prevalent in today's influencer landscape. Often, influencers receive incentives directly from businesses to communicate with customers, which can hinder their authenticity and impact.This insight, derived from Malcolm Gladwell's seminal work "The Tipping Point," underscores the immense power of peer recommendations in shaping consumer behavior. It reveals the fundamental importance of organic, genuine endorsements in driving customer engagement.In his influential book "Crossing the Chasm," Geoffrey A. Moore further elucidates why businesses should concentrate their efforts on the vital 13% who are more likely to embrace a new offering. These individuals become invaluable advocates, spreading the word naturally and passionately. They are the food enthusiasts who recount captivating culinary experiences around the dinner table. They possess an uncanny ability to remain well-informed about the latest trends and developments, alerting others to enticing deals and sharing insights about visionary chefs who return from far-flung locales with fresh inspirations.In light of these realities, it becomes evident that attempting to target every potential customer with broad marketing strategies is an exercise in futility. Rather, businesses should focus their attention on those who truly understand and appreciate their unique value proposition. These are the individuals who resonate with their vision, share their core values, and actively champion their offerings.At Yours Truly, we have purposefully made the decision to center our efforts on delivering high-quality meat products that are both exceptional and easy to incorporate into daily life. Our unwavering commitment is reflected in our direct message to consumers: "We specialize in one thing and we do it the best."By communicating our values and mission to our customers, we establish a genuine connection with the 13% who recognize our worth and enthusiastically endorse our brand. It is through their sincere enthusiasm that our message resonates with a wider audience, solidifying our position in the market.In a world inundated with choices, it is these discerning few who hold the key to unlocking success.