TedX Speaker | Bristol Plus Award | Queen's Commonwealth Essay Contest Gold Award Finalist | 100+ MOOCs | Copywriting, Social Media, Branding, Poetry, Prompt Engineering and All Things Creative
This is Day 53 of The Daily Ad-venturer series, where I'll be sharing a cool ad poster everyday along with some thoughts and insights. Today, we're looking at an Instagram post by Ordinary Skincare Co. https://lnkd.in/ggzny_We "We are scientists - not celebrities" is a powerful statement. This declaration challenges the notion that celebrity endorsements automatically make a product superior. It suggests that The Ordinary's focus lies in the quality and efficacy of their skincare products, rather than relying on famous faces to promote them. Overall, the power of this ad copy lies in The Ordinary's ability to capture attention, challenge conventional beauty industry practices, and position themselves as a brand that prioritizes science, efficacy, and the needs of their customers. Follow me to see all the ad posters in #TheDailyAdventurer series. #advertising #copywriting #creativecontent #contentstrategy #digitalamarketing
That’s a fun take. I like the analogy Aneena.
I love this series of yours. I look forward to it every day.
Love this Daily series! Looking forward to seeing more in this series.
Irene Nwajei
1y
Amazing
Love this series Aneena!
Terry Cook
1y
Nothing wrong with challenging the status quo! Aneena Elza Binod
Miriam Maru🔥
1y
Whooah! That's a smart line they used!
Thanks for the share
Marketing consultant | I help businesses grow by doing what they do best, & marketing it better.
1yI agree with you that the Instagram post by Ordinary Skincare Co. is a powerful statement. The declaration that "We are scientists - not celebrities" challenges the notion that celebrity endorsements automatically make a product superior. It suggests that The Ordinary's focus lies in the quality and efficacy of their skincare products, rather than relying on famous faces to promote them. This ad copy is effective because it captures attention, challenges conventional beauty industry practices, and positions The Ordinary as a brand that prioritizes science, efficacy, and the needs of their customers. The post is likely to capture attention because it is unexpected. Most beauty brands use celebrity endorsements to promote their products. The Ordinary's decision to not use celebrity endorsements is a refreshing change of pace, and it is likely to make people stop and take notice.