Angela Cestero-Marshall’s Post

Groceryshop is one of the best events of the year, and like so many other opportunities for the industry to get together, commerce media has taken center stage. As massive, entrenched retail businesses (such as Kroger, H-E-B, Ahold, Meijer, and so many others) stand up media networks for the first time, they have the unique benefit of entering the ad industry with a fresh perspective... 'go to' tech vendors, processes, media partners and other biases have all been checked at the door (near the produce section). In speaking with endemic brands, grocery and private label leaders these past few years... opportunities for better representation exist through the entire value chain, from product innovation, consumer research and supplier engagement, all the way to community empowerment, talent and media. We'd love to catch up with you next week about these efforts at your own company, and how collaboration with minority-owned media plays a contributing role. #groceryshop #bomesi #dei #commercemedia

I'm REALLY jazzed to announce that several leading companies are bringing their teams to Groceryshop this Fall (Oct. 7-9, Las Vegas). So much so, in fact, that I'm sending a shoutout to these amazing companies who are already signed up - across several different divisions! H-E-B, Kraft Heinz, Lidl US, Dollar General, General Mills, Nestlé, Giant Eagle, Inc., ALDI USA, SpartanNash, Costco Wholesale, Nestlé Purina North America. Why bring your team? Groups have more time and the ability to divide and conquer - enabling them to experience all of the innovative tech and informative sessions Groceryshop has to offer. You're able to not only retain a wholistic view of what Groceryshop offers, but also gain diverse perspectives! Not to mention that attending together helps align your team with the latest industry trends and strategies - ensuring everyone is on the same page. So! Who on your team would benefit from joining you at Groceryshop? Drop their names in the comments, and I'll reach out with information on how they could receive a complimentary VIP ticket! Let’s make sure every team member who could gain from attending Groceryshop has the chance to be there!! P.S. - Special shoutout to the PepsiCo team for the EPIC Chester the Cheetah pic. Maybe we do a competition for best creative team photo at Groceryshop? Hmm... 😁

Just finished a super productive GroceryShop conference in Las Vegas. Perhaps the last session was the most instructive. Three panelists; Simon Miles, Jie Cheng from Mondeleze, and Imteaz Ahamed from Reckitt Benckiser shared their POV on how Brands think about leveraging the opportunities of RMNs. Moderated by Andrew Lipsman. Key takeaways: - Simon: Transparency leads to trust. - Jie: Silos on both the brand and retailer's sides must get resolved. - Imteaz: Narrow Targeting capabilities of RMNs can get us to a much more productive spend... I appreciated most the candid view of where we are today on the journey to the promise. When a new technology like RMNs is over-hyped it causes more harm than good. These three offered a pragmatic yet optimistic view. In my view, we need more recognition of where things stand today and what needs to be done to move us forward vs. the hype machine that only talks about the growth trajectory and the "next big wave" when folks are still getting up on their board surfing the wave that is on top of us. Great panel and more to come on what I saw at GroceryShop....

What happened in Vegas isn't staying there this time! The three days of Groceryshop programming addressed some of the biggest challenges and opportunities for every aspect of grocery: technology advancements, like AI, to the battle between in-store and digital strategies and, of course, retail media. Our top-line takeaways from our conversations with peers: 🛒 "Retail media is media." 🛒 The push towards measurement standards will strengthen the industry. 🛒 Retail media growth is impressive and pulling spend from other categories. 🛒 U.S. retailers are thinking about how to bring more retail media in stores. We are thrilled to be a leader in the next chapter of retail media in the U.S., as our knowledge of operating 10 RMNs over the past 15 years has awarded us a wealth of experience in what works for retailers and brands. 🗓 Mark your calendars: The Retail Media Summit UK, our collaborative event with the Path to Purchase Institute, is up next on Oct. 11 in London. Join us for invaluable insights to help you unlock the full power of retail media and leave with fresh perspectives, new strategies and stronger relationships. SMG | Sean Crawford | Samuel Knights | Matthew Lee | David Bromfield | #retailmedia | #groceryshop | #groceryshop2023

Byeeeeee Ocado Retail Ltd It’s been….. a lot. Have spent the week reflecting on the wins, the failures, and the most rewarding bits. So let the classic self indulgent LinkedIn post commence. The wins ✅: - Leading a brand refresh and executing a new go to market strategy start to finish in 9 months (during the worst bit of a pandemic with a 6 month old) - Mastering how Ocado views marketing effectiveness and building a programme of measurement that draws on many sources and methods to establish a robust view on incrementality and ROI ( that’s us Team Polaris) - Producing an award-winning commercially impactful magazine, partnering with Nigella and building our owned & earned channels The failures 🛑: There have been many. Campaigns that didn’t work as well as we needed. Crises that we managed - some of our own making. Marketing channels that we made the wrong assumptions about. Oh and all that Shortbread… The most rewarding bits: Always the people 👫 Every time. - The highest highs with the team when everything was working - The grit and the persistence we showed together when it was hard - The sanity and trust built when you’ve walked through fire together - And the satisfaction knowing you’ve made a difference to someone’s career, or confidence or capability. There’s too many people to name and to thank, but you’ll know who you are. Next adventure loading….so watch this space! 👀

Heading to Groceryshop this week? If so, let’s connect! Excited to see friends old and new & hear Sarah Engel & so many incredible speakers discuss how retailers and brands are embracing change to fuel growth. #cpgindustry #retailmedia #digitalmarketing #strategicpartnerships

Retailer CEOs come thick and fast onto the Groceryshop keynote stage, as we welcomed Ahold Delhaize USA’s recently appointed CEO JJ Fleeman. Fleeman was clear that, in a consolidating market, growth through acquisition is a route that Ahold Delhaize is actively investigating. Scale is critical to unlock investments in technology, for example. He called out three routes Ahold-Delhaize USA plans to grow: 1. Organic growth through their market-leading East Coast banners, believing there is “lots of room for organic growth" 2. Inorganic growth though “scale acquisition” 3. Adjacent revenue streams. Fleeman shared that the recently relaunched AD Retail Media is experiencing income growth of 70% #Groceryshop

Great article from Toby Desforges, absolutely true that retail media is becoming a blur of what I traditionally considered "trade marketing". Essentially most businesses have sales budgets and marketing budgets, the lines are slowly blurring for retail media. Yes it's true retail media offers "branded opprtunites" but it's also now closely aligned to a JBP which unlocks the feature and promotional space that brands can gain to grow... so is it all about the brand or is it gaining opportunity for sales? Tesco have just announced retail media will be bigger than TV by the end of 2025!!! That's a huge statement... but it's gained a lot of attention for sure! Is that a hint to brands on expectation perhaps? How will suppliers now handle this new way of working? Ultimately retail media has become as much a commercial discussion as a marketing opportunity. The expectation from retailers on how much brands invest into their retail media channels and increasing their budgets will link to unlocking sales growth in the future!

Checkout the #PublicisCommerce Groceryshop 2023 Trend Report with great insights on People, Retail Media, Merchandising Innovation, Shoppable Video, and Top Tech. Full report available for download here: https://lnkd.in/emu4_-ab #Groceryshop2023

A new week, a new event! Our team is on the ground at Groceryshop 2023 in Mandalay Bay, Las Vegas exploring the latest insights and connecting with the biggest and most influential grocers and CPG brands. To kick off Day 1, see what Rodney McMullen (Chairman and CEO of Kroger) and Melissa Repko (Retail and Consumer Reporter, CNBC) has to say on what’s next for Kroger and the Grocery Industry! 📈 Kroger has recently unveiled some impressive learnings from their performance last quarter - showcasing a remarkable 12% growth. These findings are particular significant, considering the ever-evolving dynamics of the post-pandemic world. 🛒 One notable shift in customer behavior that Krogers has observed is the oscillation between various shopping channels - delivery, in-store shopping and pick-up orders. Unlike the pre-COVID era, where customers tend to stick to one primary method, they are now exploring multiple avenues to fulfill their grocery needs. Interestingly, despite the rise in digital shopping options, customers still have a strong affinity for the in-store experience. Many continue to cherish the opportunity to explore store aisles, discover new items and interact with dedicated team members. What lies ahead for Kroger and the grocery industry? Exciting developments are on the horizon, including the highly anticipated Kroger and Albertsons merger. This strategic move promises to elevate the shopper experience to new heights, delivering even great convenience and innovation. Stay tuned for more LIVE updates from Groceryshop 2023! #Pacvue #Helium10 #GroceryShop2023 #CommerceAcceleration