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Building Sirsak - Indonesia's First B2B Circular Economy Platform

“Green” has become a ubiquitous buzzword, often used as an adjective to portray an image of eco-friendliness for companies, buildings, and schools alike. But what does it truly mean to be “green,” and does simply adding some green ornaments to your office lobby or organizing a beach cleanup make your company genuinely environmentally responsible? 🤔 Let’s delve deeper into this concept: 1. Start with Design 💼 Sustainability encompasses both vertical and horizontal dimensions within ESG (Environmental, Social, and Governance) practices. Vertically, it involves creating products or innovations directly aimed at addressing environmental challenges, such as carbon capture or e-waste recycling technologies. Meanwhile, horizontally, it entails reevaluating how businesses operate, including embracing sharing economy models. Has your company adopted either this vertical or horizontal approach? 2. Assess Operations 🏭 Every aspect of a company’s value chain impacts the environment and society. Resources should be sourced sustainably, processes must be designed to minimize environmental harm, and employees should be educated on responsible operations and waste management practices. 3. Consider End-of-Life ♻️ Sustainability doesn’t end with product distribution; it extends to the management of post-consumer waste. Embracing principles of the circular economy, like those advocated by the Ellen MacArthur Foundation, entails eliminating waste and its associated pollution. This means responsibly managing the end-of-life phase of products. True sustainability isn’t achieved through ad-hoc efforts or mere certifications. It requires a conscious, concerted commitment from companies to rethink their entire business approach—from design and operations throughout the value chain to end-of-life considerations. Collectively, we must strive to conduct business with a genuine commitment to doing good for both people and the planet. #circulareconomy #sustainability #greenbusiness #YoungChamps

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Ahmad Yuniarto

Perpetual Learner | Geothermal Enthusiast | Social Investor | People Development Practitioner | Storyteller

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From cradle to grave Angel Angeline Callista

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