🚨 10 Hidden Facts About Adv+ Shopping Campaigns (don't miss this) Adv+ Shopping campaigns have been a major breakthrough for Meta ads since 2022. 🆘 But there are some important caveats to keep in mind. 1. ASC+ campaigns are heavily focused on MOFU/BOFU (i.e., existing users or website visitors). 2. Even if you set a 0% cap on existing users, the algorithm still prioritizes "engaged users." 3. ASC+ with catalog ads/DPA can be extremely effective. 4. Avoid running multiple ASC+ campaigns for the same product; 80% of the time, one ASC+ campaign is enough. 5. (EDGE Cases) Launch separate ASC+ campaigns for different creative types: - Catalog-only - Static-only - Video-only 6. New brands should steer clear of ASC+ unless they have plenty of creative assets and platform data. 7. ASC+ often targets the same user groups, leading to quicker creative fatigue. 8. Use ASC+ in conjunction with other campaign types. 9. Seasonality has a significant impact on ASC+ performance. 10. Make sure to add audience insights ASAP: Go to ad account settings > Navigate to Audience Segments > Define & Add Engaged Audience, (Website 180D visitors, Email Subs) Existing Audience, (Purchasers, Past conversions) Thank me later! ♻️ Repost to help more folks.
How did you come up to this? Research? Tests?
Thanks for sharing
Amazing facts! Not thought about launching separately ASC+ for different creatives. It would be worth experimenting.
One ASC+ should always be complemented with MOFU retargeting campaign with broad aspects, it boosts the ASC+ with a lot of data.
👼: Great tips on maximizing ASC+ campaigns for higher performance! Thank you for sharing these valuable insights. 😈: ASC+ campaigns sound like much work for minimal ROI. Maybe it's best to stick to traditional ads.
These tips are all legit. I can confirm 🙌🔥
Nice breakdown here, pulled some things I didn’t realise 👌🏼
I'll keep this in mind. Very informative 😃
Aniruddha Mishra How do you suggest balancing ASC+ campaigns with other campaign types?
Digital Marketer | Paid Marketing Strategist | Guiding Businesses to Success with Google, Facebook & LinkedIn Ads | Maximizing ROI through Strategic Campaign Management
1moThis is a goldmine. Thanks Aniruddha Mishra