Aniruddha Mishra’s Post

This brand was facing an ever-shrinking ROAS problem. Our “Honey Pot” strategy scaled them past 1.52Cr with 5.35 ROAS (This January)… Initial challenges with the brand: - Ad costs were increasing like crazy - They keep getting negative user feedback - Operational costs skyrocketed - ROAS keep getting shrinked After on-boarding them, we started with competition research. We analyzed all their: > Winning offers > Retention funnel > Ad funnel > Product page structure > Best selling products > Up-sell & Cross-sell funnel Based on these insights, a.) We optimized their ad spend ⤷ We reduced it by 30% over a period of 3 months. b.) We improved their targeting and focusing on high-performing ads ⤷ We were able to maximize their ROAS by 50%. c.) We also diversified their marketing channels ⤷ It helped us reduce reliance on any single platform. d.) Decreased negative user feedback ⤷ We implemented active listening and engagement strategies to improve their offers, ads copy, and product page messaging. This resulted in a 40% decrease in negative feedback. e.) We focused on collecting and utilizing first-party data ⤷ We implemented contextual targeting, and used predictive analytics to understand customer behavior and create personalized experiences. Final result: + A significant increase in customer engagement by 60% + Reduction in operational costs by 25% + 1.52Cr in revenue over a period of 1 month . . . . . . . . . P.S. Planning to take your revenue over the moon in Q2? Let's chat! . . . . . #ecommerceagency #metaads #fbads #facebookads

Running an Advantage+ Shopping Campaign (ASC+) because Facebook is telling you to? Well, please stop! 🛑 ASC+ may not be the best fit for you. Here’s a quick checklist to determine if ASC+ will be a good fit for you: - if your ad account is recent, ASC+ will not perform for you. This campaign type heavily relies on retargeting & if you don’t have much data, there’s not much to retarget & your CPA will soar. - if you only have 1 or 2 products, don’t use ASC+. Businesses with a large inventory of products can benefit the most from ASC+, effectively showcasing each item to the right audience, thereby maximizing potential sales. - if you’re seeking long term stability for your account, you can not rely on ASC+. It fatigues quickly so you need to constantly be adding creatives & relaunching stuff to maintain performance. - if you’re looking to test creatives, don’t use an ASC+ campaign. ASC+ keeps spending budget on your top creatives, so you’re not going to get feedback on the new creatives. For a fair comparison, opt for a regular ABO sales campaign. - if you’re looking to capture new customers, ASC+ will not be a good fit. This campaign types hones in on people ready to buy which is not optimal for scaling your business. — Feel free to repost if you find it valuable to help someone in your network with their Facebook Ads ♻️ #facebookads #digitalmarketing

The Attribution Models: When to Use 3rd Party Tools? As a media buyer for DTC Brands, I've had my fair share of conversations about attribution tools. Recently, One founder asked about when to use third-party attribution tools for tracking data. I responded on how many platforms he was advertising, He said he is mainly running ads on a single platform i.e. Meta. But he wanted to use the tools like Triple Whale or Northbeam. It got me thinking - Does he have clarity on when to use these tools? Well, I guided him, the third-party attribution tools are fantastic, but you need to know exactly when to use them. If you're advertising on multiple channels like Meta, TikTok, and Google etc it's worth investing in these tools. But if you're only advertising on one platform, you might not need them. Here's the thing: if you rely solely on in-platform conversion reporting, you'll see a lot of double or triple reporting. Each ad channel will claim the same conversion, making it difficult to understand the true impact of your ads. 𝘓𝘦𝘵 𝘮𝘦 𝘤𝘭𝘢𝘳𝘪𝘧𝘺 𝘪𝘵 𝘸𝘪𝘵𝘩 𝘢𝘯 𝘦𝘹𝘢𝘮𝘱𝘭𝘦. 𝘐𝘮𝘢𝘨𝘪𝘯𝘦 𝘢 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘸𝘩𝘰 𝘤𝘭𝘪𝘤𝘬𝘴 𝘰𝘯 𝘢 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬 𝘢𝘥, 𝘵𝘩𝘦𝘯 𝘰𝘯 𝘢 𝘛𝘪𝘬𝘛𝘰𝘬 𝘢𝘥 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘣𝘳𝘢𝘯𝘥, 𝘢𝘯𝘥 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘮𝘢𝘬𝘦𝘴 𝘢 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦. 𝘐𝘯 𝘢 3𝘳𝘥 𝘱𝘢𝘳𝘵𝘺 𝘢𝘵𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘵𝘰𝘰𝘭, 𝘵𝘩𝘦𝘴𝘦 𝘢𝘥𝘴 𝘸𝘰𝘶𝘭𝘥 𝘳𝘦𝘤𝘦𝘪𝘷𝘦 𝘱𝘢𝘳𝘵𝘪𝘢𝘭 𝘤𝘳𝘦𝘥𝘪𝘵, 𝘮𝘦𝘢𝘯𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘪𝘴 𝘥𝘪𝘴𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘥 50% 𝘵𝘰 𝘣𝘰𝘵𝘩 𝘢𝘥𝘴. 𝘞𝘩𝘦𝘳𝘦𝘢𝘴 𝘪𝘧 𝘺𝘰𝘶 𝘶𝘴𝘦 𝘪𝘯-𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘳𝘦𝘱𝘰𝘳𝘵𝘪𝘯𝘨 𝘣𝘰𝘵𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘸𝘪𝘭𝘭 𝘵𝘢𝘬𝘦 𝘵𝘩𝘦 𝘤𝘳𝘦𝘥𝘪𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘴𝘰 𝘪𝘵 𝘸𝘪𝘭𝘭 𝘣𝘦 2 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯𝘴 𝘣𝘶𝘵 𝘪𝘯 𝘢𝘤𝘵𝘶𝘢𝘭𝘪𝘵𝘺, 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘰𝘯𝘭𝘺 𝘢 𝘴𝘪𝘯𝘨𝘭𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯. So, when do you use 3rd party attribution tools like Northbeam & TrippleWhale? In my POV -> when you're advertising on multiple channels. These tools help you understand the true impact of your ads and allocate your budget more effectively. Are you using 3rd party attribution tools? would like to know your thoughts #adtracking #attributiontool

Exploring new strategies for effective advertising in a cookieless world? 🌐🍪 The recent article from Insider Intelligence sheds light on the impact of cookie deprecation and the future of advertising. https://lnkd.in/g5Cqd7QC As we navigate these changes, it's crucial to find innovative solutions. Placer.ai's True Trade Area is a game-changer, providing detailed insights into where a business's visitors are coming from. This method leverages mobile location data, ensuring privacy while offering precise market understanding. 📍 For instance, a home goods retailer leveraged Placer to achieve a 5x improvement in advertising ROI by optimizing geotargeting based on customer journeys. 📈 Discover how Placer.ai can revolutionize your advertising approach: Visual representation of visitor home/work locations 🏡 Automated, privacy-first insights 🔒 Precise targeting for improved campaign ROI 🎯 Let's discuss how we can adapt and thrive in this evolving advertising landscape! #Advertising #DigitalMarketing #PlacerAI #TrueTradeArea

As consumer privacy demands increase, brands must adapt their strategies to stay relevant. It's time to embrace first-party data and explore innovative tracking methodologies like contextual targeting. By doing so, we can build healthier customer experiences, reduce reliance on outdated tools, and ultimately strengthen customer trust. #CustomerExperience #DigitalTransformation

The future of advertising is here, and it's retail agnostic. A recent piece in The New York Times delves into the power of retail-agnostic media platforms (RAMPs) like Fetch. With the ability to trace consumer interactions across every sales touchpoint, these next-gen adtech platforms are revolutionizing advertising. They combine the power of verified purchase data with hyper-specific segmentation and superior campaign measurement. Understanding the consumer journey has never been more crucial, and RAMPs like Fetch should be a part of every brand's media mix. Learn how to leverage this transformative technology for a new era of personalized, cross-channel experiences, and read the full New York Times piece here: https://lnkd.in/gfecbZ54

Harnessing the Power of Personalization for Enhanced Ad Campaigns: - Improved Relevance - Higher Conversion Rates - Enhanced Customer Experience - Improved Brand Perception - Optimized Ad Spend - ... #Advertising #Personalization #DigitalMarketing #DigitalAdvertising #OnlineAdvertising #PPCManagement #PPCAdvertising #PaidMedia #SMM #SocialMediaMarketing #SocialMediaAdvertising

Google just dropped over 30 new advertising features at Marketing Live 2024, and I'm here for it. 🚀 New Updates: ✔️ Enhanced targeting options. ✔️ Smarter AI-driven insights. ✔️ More intuitive ad creation tools. These aren't just minor tweaks, so let's make the most of these new features and set our campaigns on a trajectory for unprecedented success. Dive into the details here: https://lnkd.in/gNNMAuRU

Harnessing the Power of Personalization for Enhanced Ad Campaigns: - Improved Relevance - Higher Conversion Rates - Enhanced Customer Experience - Improved Brand Perception - Optimized Ad Spend - ... #Advertising #Personalization #DigitalMarketing #DigitalAdvertising #OnlineAdvertising #PPCManagement #PPCAdvertising #PaidMedia #SMM #SocialMediaMarketing #SocialMediaAdvertising

D2C brands, a ‘deadly’ quiz for you… What’s the worst way to commit a revenue suicide? -  Making daily changes in your ad campaigns - I’ve seen many brands repeating this mistake. Imagine you are on a fitness goal. You are checking your weight every hour and changing your diet on that basis. 😅 The daily analysis is good to keep a check, but it's not suitable for taking actions that will impact your campaign's optimization and overall account performance. 𝗦𝗼, 𝘄𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻? ⤷ It's simple - don't rely on daily analysis alone. ⤷ Instead, make it a habit to analyze your ad campaigns on a weekly, biweekly, or monthly basis. By doing so, you'll get a clearer picture of your campaign's performance and will be able to make more informed decisions benefiting your brand in the long run. Now, I know what you're thinking. "But if the daily analysis isn't enough, why do we have access to it?" Well, just because something is available doesn't mean it's always the best option. Sure, daily analysis can be helpful in identifying any sudden spikes or drops in performance, but it's not enough to make major decisions. If optimizing your ad campaigns were as easy as checking their daily performance, everyone would be doing it. But the truth is, it takes more than that. It takes patience, consistency, and the ability to analyze data over a longer period. . . . . . . . . . P.S. Planning to take your revenue over the moon in Q2? Let's chat! . . . . . #ecommerceagency #ecommerceads #Q2 #fbads #facebookads #metaads