Anisa Louise Jamal’s Post

Fresh new look. Same great taste. Even better #retailmedia. Just look at this best-in-class in-store activation for PepsiCo from our team at Morrisons Media Group. 😍 Our experts know exactly how to leverage the store to create media campaigns that land with impact. If a picture tells a thousand words, this store wrap tells a million. Retail media isn't just digital, and it's not just for e-commerce. The potential for retailers in the US and Canada to truly leverage their stores and in-store assets to create these bespoke #marketing opportunities for brands is huge! At the core, retail media drives revenue for retailers, grows sales for brands and creates engaging experiences for the shopper. No matter where you are on your retail media journey, Threefold's experts can help.

Cadbury is turning 200 and they make an ad that's supposed to make us feel warm and fuzzy about the brand. It's nice, but wished they'd considered a limited edition chocolate bar that's 200% bigger than a regular bar for the same price (for the same ad budget). That'd get people talking. Brand isn't just about jumping straight to comms, remember to pull the other marketing levers like product and pricing levers once in a while too. #productstrategy #brandstrategy https://lnkd.in/gMVShEkY

In the era of disruption, Coca-Cola, Cadbury, and Pepsi continue to offer the same products they have for years. The reason behind their enduring success lies in their ability to forge strong emotional connections with consumers. When you crave relaxation, the instinct is to reach for a Coke. Similarly, when Rakshabandhan is mentioned, Cadbury immediately comes to mind. Despite introducing new products, their classic offerings remain bestsellers. Building a brand requires a profound connection with human emotions. While challenging, when executed correctly, it can greatly benefit your brand. Even after years many beverage brands come and go but these two are still there in your nearby store. Follow Gunesh Munjal for more !! #cocacola #cadbury #psychology #humanemotions #emotions #emotionsmatter #innovation #disruption

"Will emotional appeal in advertising impact consumer behaviour?" Spoiler alert... Yes it will... In the marketing world, emotion reigns supreme. System1Group, a leader in marketing research, asserts that the most powerful ads are those that evoke strong emotions and forge positive associations with a brand. Cadbury Mondelēz International's 200th-anniversary campaign, titled ‘Yours for 200 Years’, stands as a shining example. This campaign is a nostalgic odyssey, celebrating two centuries of British heritage, subtly weaving through different eras while maintaining an emotionally resonant story. But will this 'brand driven' ad make sales? Can you forge a emotional connection AND make sales? At the heart of this campaign is the remake of the iconic ‘Mum’s Birthday’ advert. It beautifully narrates the story of a girl buying her mum a bar of Cadbury Dairy Milk across different eras. This blend of original cast and innovative post-production is more than just an advert; it's a journey through time, evoking nostalgia and a sense of belonging. But will this strategy help 'shift' product? This narrative is a testament to the philosophy that when people are emotionally moved, they are more likely to purchase. It’s not just about selling a product; it’s about connecting with the audience on a deeper, more emotional level. Cadbury has not only celebrated its rich history but also paved the way for future growth. Drawing from the work done by Les Binet & Peter Field we know emotional driven creative is nearly twice as likely to report ‘very large profit growth’ over a 3 year period. But that is only half the story. Research work by System1 and ITV show us that there is a 97.9% correlation between successful 'Long Term' (Brand/Emotional) ads and the effect they have on short term sales. By contrast 'Short Term' (Direct Response/Rational) ads have little influence on long term brand health. "Will it work?" is not really the question. After all, this advert is a remake. It already worked, that is why they have done it again. The true question should be: “Why do more companies not build on the previous success of established emotive creative?” Cadbury's approach to reworking this campaign will not only resonate with their audience but also help forge a deeper connection with their brand. It goes beyond traditional marketing tactics by tapping into the human element – our shared experiences, memories, and emotions. This is the kind of advertising that doesn’t just drive sales in the short term; it builds brand loyalty and affection that lasts for generations. Watch this space, as I predict Cadbury will gain significant market share and sales over the coming months. Agency: VCCP Creative Director: Angus Vine Senior Creative Team: Ben Evans, Adam Sears James Eyton-Jones Jon Evans Andrew Tindall Charlotte O'Brien

Cadbury is celebrating 200 years of its sugar bombs. You’d obviously know that if you read into the print ad by Mondelez (notwithstanding its own rich history of deforestation, child slavery etc) and/or saw the fun rendition of their 2018 Mum’s Birthday video (UK). ICYMI afaqs! has covered both here https://lnkd.in/gvtRJ-zT I found the video clever because it travelled through time to show the legacy of the brand, seamlessly moving from (presumably) the 19th century (1824) and ending in the modern era. The changes (in time periods) do affect at least one character, but we discover it more through the ambience and the artefacts. Meanwhile, in another part of the world, another, erm, healthy brand is celebrating a birthday that is closer to my age. Yes, relatively speaking. McDonald's celebrates 40 years in Taiwan. A commemorative ad, which is part of a year-long anniversary campaign - “Simple Happiness”, features Jolin Tsai, a pop culture icon, known as the "Queen of C-Pop". This one too involves time travel, but in a different way. If I had to compare, I found the product placement cheesy, but the narrative structure (See it. I don't want to spoil it for you) provides the connection between the consumer (represented by Jolin) and the brand’s milestones. What do you think?   #brand #advertising #cadbury #mcdonalds

Completed the BIG 6 ticked off my list!! Having now launched FMCG brands into all of the major full-choice supermarkets, including Morrisons who have just got NICE nationally 🍷 So what works to cut through with the supermarkets? I always look for successful partnerships centred around the 4 C's (that became clear to me when working at Cadbury all of those years ago): 1. Category - will this help them grow incremental sales, tapping into macro trends, that help to future proof growth. For wine this is about attracting the next generation of adults into the category by using brands, formats and relevant marketing. 2. Consumer - is there a set of consumers that their range isn't fulfilling the need for. I.e. younger adults aren't being recruited into wine as they find it confusing, stuffy and intimidating. Brands like NICE help to break down these barriers. 3. Commercials - how does this stack up commercially to ensure margin accretive opportunities are delivered, whilst mitigating the risk that stock will sit there gathering dust on shelves. 4. Catalyst - bringing to life all of the brand DNA magic, that has proven time and time again to compliment own label ranges, invigorate categories and help to innovate to make the shopper experience more exciting. Now onto the second part of the equation in getting the product off the shelves. And in the words of one of my amazing mentors "move those boxes" 🙌 Thanks to all at Morrisons who have made this happen, and of course for our incredible team at NICE Lucy Busk (Wright)Jeremy May Sophie Gates Emily Churchill Amy Cheyne #teamworkmakesthedreamwork

🎊 It’s time to celebrate: Cadbury UK 200th anniversary. This isn't just any chocolate brand; it's a brand that has sweetened our lives for two centuries! 🍫 Cadbury started in 1824, just a small shop in Birmingham, England, by John Cadbury. Imagine, in a time without the modern conveniences we have today, the sheer dedication it took to create such delightful treats. From selling tea, coffee, and drinking chocolate, Cadbury evolved, making its first Easter egg in 1875. Fast forward to today, and their Dairy Milk bar is a household name worldwide. ➡ What fascinates me is how Cadbury managed to retain its core values while expanding globally. Their commitment to ethical sourcing through the Cocoa Life program shows that you can be a giant in the industry and still have a heart. From sneaking Dairy Milk bars as a kid to sharing Bournville with my first team, these chocolates have been more than just treats; they're part of my story. And I bet they're part of yours too! Let's raise a bar (of chocolate, of course!) to Cadbury on their 200th birthday. Here's to more innovations, ethical practices, and, most importantly, delicious chocolates that bring smiles to faces worldwide. #Cadbury200 #Cadbury #Chocolate PS: Pic not related to Cadbury!

What do Cadbury's know? 93% of marketers don't believe word-of-mouth marketing impacts buying decisions... But Cadbury's does; that's why they are running a billboard campaign with their TV ads based on the Secret Santa theme to increase sales this Christmas... As if Willy Wonka and the Easter Bunny weren't enough... Like the last post on Coke, Christmas association and billboard ads are extremely powerful. Cadbury's understands the role that Word-of-mouth (WOM) marketing plays, particularly around the holiday seasons with family and friends coming together to share gifts... So, how do we trigger these recommendations to grow sales and be in the right place at the right time? We do it by targeting community locations. Are Cadbury's poster Locations affecting you? Let us know where you see them! Cadbury UK #WordOfMouthMarketing https://lnkd.in/eQmz9Apq

Cadbury UK has managed to win my heart with their recent campaign to celebrate their 200th birthday 💜 The visuals are simple yet effective, with minimal design and a strong story-telling concept to mark the celebration. The real-life imagery tells their story straight away. Cadbury's has been in all our lives for as long as we can remember, so much so that they no longer need flashy visuals and cool typefaces to showcase their values, their brand is fully established and dominates the market already. I love that they've incorporated the milk glasses into the 200 years mark, they've managed to use just enough of the brand to know what this campaign is for in a glance 👀 My fondest memories are the car trips in the UK and having to stop-off at the fuel station, but picking up a Cadburys cream egg as a 'treat'. I can't be the only one who did this [and still does]... #CadburyBirthday #CampaignConcepts #FamousCampaigns #MarketingStrategy #StoryTellingMarketing

🍫 200 Years of Sweetness: How #Cadbury Charmed Britain (and Won Hearts) Remember the chocolate bar your grandma used to get as a kid? It was probably Cadbury Dairy Milk. For 200 years, Cadbury has been a part of Britain's story, and their new campaign, "Yours for 200 Years," celebrates just that. This heartwarming campaign isn't just about chocolate; it's about the shared moments, the little acts of kindness, and the memories that Cadbury has helped create over the generations. The ad revives a classic Cadbury Dairy Milk commercial, reminding us of the simple joy of giving and receiving a chocolate bar. Here's what makes this campaign so special: 🍬 It taps into nostalgia: The ad evokes memories of childhood and simpler times, resonating with people of all ages. 🎁 It celebrates generosity: The campaign highlights the power of small gestures to make someone's day. 🇬🇧 It's authentic: Cadbury has been a part of British life for so long that they can pull off a campaign like this without feeling forced. Feeling inspired? Here are some ways you can be part of Cadbury's 200th anniversary celebration: Share your own Cadbury memories on social media using the hashtag #YoursFor200Years. Do a random act of kindness for someone, inspired by the Cadbury ad. Simply enjoy a Cadbury Dairy Milk and savor the taste of tradition. What are your favorite Cadbury memories? Share them in the comments below! P.S. This campaign is a great reminder that even the smallest brands can have a big impact. So if you're starting a business, don't be afraid to tap into your heritage and tell your story. #Cadbury #DairyMilk #YoursFor200Years #Generosity #Memories #BritishLife