Magicbricks - a brand we are head over heels in love with and it shows in this one, literally! :) Real estate is a unique category where you may be sitting with a property worth crores and yet are on a backfoot as a seller. Remember the legendary scene from DEEWAR, where the seller tells Big B that he doesn't know how to do business since he has overpaid for the building? To which, Amitabh Bachchan says, that it's you who doesn't know how to do business because I would have paid any price for this building! So it's not an exaggeration if our Col Walia is stressed enough to do a video call while doing Sheershaasan. It's insightful! Thanks team magicbricks for giving us an interesting canvas of opportunity. Sudhir Pai Devarshy R. Ganguly Abhishek Sharma Ankit, Priyanka And our co-creators, Ankush Sharma Dinkar Porwal Zulu Films & Vivek Dubey. Sambit Burman Abhishek Kumar & Shashwat #advertising #campaign #realestate
Excited to share our new Ad campaign. Coming just before the festive season, and right in the midst of a “hot” real estate market, the campaign is set to give a further boost to our position as the lead player in the Indian Online Real Estate Industry. The creatives are light-hearted and fun. ANKUR SUMAN, Partner & Creative Head at RK Swamy couldn’t have said it better - “the films showcase the world of a grumpy, but sweet-at-heart father-in-law, his daughter and son-in-law. This is a world of the typical Indian family, where affection is often expressed through sarcasm laced taunts, which often make the conversations humorous”. You should be able to watch the campaign unfold across TV, OTT, Digital, Print and also Radio - we have an exhaustive media plan covering all of these mediums and more. And of course, we’ll be present on Hotstar for the ICC World Cup. Hope you enjoy these films as much as I did. Devarshy R. Ganguly Abhishek Sharma Sunil Kukreti #StoryHarGharKi #Magicbricks #NewCampaign https://lnkd.in/gpZiJhpW