Anna Furmanov’s Post

Here is a better way to think about marketing or growth if you are a founder without marketing expertise. Think of all of the people that you think could use your product or service. Break them down into people that could use it right away, in the near future, and at some point. Break each of these segments down by how hard you think it is to make a sale, something like easy, medium, or hard. Start talking with people who you see as fitting into that group and learn more about their struggles, opportunities, goals, and how they work. This will give you a wealth of knowledge. Not only will it help you in the first steps of validating your idea, but it will help you gain a better understanding of your different target markets and if they truly align with your startup. With this knowledge you can create marketing that not only speaks to the people who fall into the "use it right away" and "easy" sale but create a plan on how you will continue to grow after you have captured those segments.

🚀 Exciting news, Marketing Mavericks! 🌐 Today, let's dive into the dynamic realm of marketing best practices. What sets the trailblazers apart? Share your insights below! 💡 ✨ Stay ahead of the curve with these proven strategies: Craft compelling storytelling 📖 Embrace data-driven decisions 📊 Foster authentic connections 🤝 Optimize for mobile experience 📱 What's YOUR secret sauce for marketing success? 🤔 Let's create a knowledge hub in the comments! 🚀 https://lnkd.in/dGm5fEG8 #MarketingStrategies #DigitalMarketingTips #InnovationInMarketing #BusinessGrowth #MarketingMinds #DataDrivenMarketing #StorytellingInMarketing #ConnectAndEngage #MobileOptimization #SuccessInMarketing #leanstartups  #business  #startup  #growthhacking  #businessowner  #businessgrowth  #businessstrategy  #startuplife #businesscoach  #onlinebusiness  #businessideas  #businesswoman  #businesstips  #startupbusiness  #businessnews  #businessopportunity  #businessmanagement  #startupstories #startupcompany #businessplan  #businessinsider 

This post can save you 365 days x 2 hours = 730 hours 😱. Only if you are serious about your business. Hello, Founders, CEOs, and Business Owners. Do you know that, according to 77% of content marketers, LinkedIn delivers the highest organic results? That means - ✅ more trust ✅ more leads ✅ more sales ✅ more growth But for that, you need - 1️⃣ great content strategy 2️⃣ consistent 3x-5x posts 3️⃣ relevant carousel creation 4️⃣ daily 30-60 minutes engagement 5️⃣ lead nurturing by direct interaction(DM) 6️⃣ systematic approach for lead conversion The whole schbang takes 2-3 hours of daily work. But in step 0️⃣ , you have to have KILLER PRODUCT that solves a problem. Now for the marketing, you have to have someone onboard who knows the digital platform, and it's algo. There comes a marketer who has expertise on certain platforms and it's scaling capabilities. A marketer who - ☑ studies the competitors ☑ understands the target audience ☑ create and run succesful AD campaigns. I have been doing EXACTLY THAT for my clients to bring about 3x sales in the last 6 months. I can do the same (and more) for you. You do product development, which solves other's pain points. I do marketing for you that widens your reach & solves your pain point. So, if you are a BUSINESS OWNER or STARTUP FOUNDER looking for a marketing fairy to take away all your worries, shoot me a DM.

Much of the “best” marketing doesn't feel like marketing. Crafty marketers understand their target audience and attune to them... When we don’t our work feels like marketing, it feels like we are trying to persuade and compel people to take an action… When this happens we often trigger what is known as “Reactance”. Our audience senses the persuasion tactic and the defenses go up immediately. This likely results in lost leads and leaking revenue. All week we’ll dive into reactance and how to avoid the Persuasion Radar. PS - If you’re a marketer and/or entrepreneur, you’ll love our treasure trove of free resources over @ https://lnkd.in/gy-5M_ZX

Let's be honest, marketing has a marketing problem. 🤔 For an industry that's all about branding, positioning and ultimately, selling... it doesn't do a very good job of explaining what it is. Probably because it's all the things! Have you ever seen one of those diagrams that shows all the elements of marketing? The best one we've seen so far is from MKT1 👇 💜 That's why we love Seth Godin's post today about "The Head of Marketing" and how it's not one job it's more like three. As the great human says: "When the CEO says she’s looking for marketing help, it’s probable that what seems to be missing is promotion. But without the other two elements, not much is going to happen." [Side note: Startups can't afford a marketing team of 3 straight away and that's okay. That's why it's all about narrowing focus, doing a clear 3 month plan, executing, reviewing, iterating!] We hope you enjoy the rest of Seth's short post - link in comment below 👇 It's a cracker!

We act like startup marketing is complicated. It isn’t. There are only 5 fundamental marketing questions: (If you master them, you’re ahead of 95% of startups.) 1️⃣ Who do we want to speak to? ➟ Audience: ideal customer profile -> early customer profile ➟ Personas: demographic, psychographic, firmographic ➟ Decision making unit: everyone involved in a B2B purchase 2️⃣ What do we want to say to them? ➟ Positioning: what’s our familiar reference point for prospects? ➟ Messaging: what features, benefits & outcomes to highlight? ➟ Copy: what words do we use to describe our product? 3️⃣ When do we want to say it to them? ➟ Sales funnel: map out our buyer’s journey ➟ Sales qualification: MEDDPICC, BANT, etc. ➟ Understand our buyer’s natural cadence: budget cycles 4️⃣ Where do we want to say it? ➟ Channel selection: email, social content, channel sales, etc. ➟ Types of collateral: static ads, sales decks, video demo… 5️⃣ How do we want them to feel after they hear it? ➟ Buyer psychology ➟ Cognitive biases For early-stage startups just starting to build a GTM engine, it’s all about clear focus & execution. Just start at the top of this list and work your way down. Feel stuck? Reach out and I’ll point you toward help. __ Was this helpful? Please 👍 like and ♻️ repost it to help other entrepreneurs.

Unleash Your Inner Maverick: Why Your Ideas Deserve to Be Heard In today's world, where information travels at lightning speed, groundbreaking ideas are currency. But many people with incredible thoughts never share them due to fear, lack of resources, or the misconception that their ideas aren't unique enough. Here at Innvy, a digital marketing agency led by Vaibhav Dixit, we believe every single idea has the potential to be remarkable. Don't Let Fear Hold You Back The fear of failure or rejection can be a powerful silencer. But here's the secret: even the most successful ideas were once just thoughts in someone's head. Don't let fear stop you from bringing your ideas to life! Limited Resources, Limitless Potential Think you don't have the resources to make your ideas a reality? At Innvy, we understand that many innovators lack the funding, manpower, or access to the right tools to get started. That's where we can help. Embrace the Power of "Different" The market might seem saturated, but there's always room for a truly unique perspective. At Innvy, we celebrate unconventional thinking and believe that groundbreaking ideas can disrupt entire industries. Innvy: Your Idea Amplifier If you have a game-changing concept but don't know where to begin, Innvy is your partner in possibility. We provide the support system you need to: Refine Your Vision: We'll work with you to refine your idea, identify potential challenges, and craft a compelling story to capture attention. Navigate the Market: Our marketing experts will help you understand your target audience and carve a niche for your idea, even in a crowded space. Spread the Word: Innvy leverages the latest digital marketing strategies to amplify your voice and attract the resources and supporters you need to bring your vision to life. Don't Let Your Ideas Languish in Obscurity The world needs to hear your ideas! Contact Innvy today for a free consultation. Let's collaborate to turn your vision into a reality that shapes the future. Feeling Unheard? Unleash Your Maverick Ideas with Innvy! Do you have groundbreaking ideas but don't know where to begin? Don't let fear or limited resources hold you back! 🚀 At Innvy, we help innovators turn their ideas into reality. We provide: Strategic Guidance to refine your vision and identify opportunities. Market Expertise to understand your audience and find your niche. Marketing muscle to amplify your voice and attract supporters. Ready to make a difference? ✅ Contact Innvy today for a free consultation and let's make your ideas heard! #innovation #marketing #entrepreneur #startuplife #innvy

𝐄𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫𝐞𝐝 𝐡𝐨𝐰 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐧 𝐭𝐫𝐮𝐥𝐲 𝐦𝐚𝐤𝐞 𝐚 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞❓ Marketing is more than just selling products or services; it’s about helping people discover solutions and creating positive change. When done right, marketing can be a powerful force for good. I’ve seen firsthand how purpose-driven marketing can transform businesses and communities. Here’s how you can make your marketing efforts more impactful. 👇 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝟓 𝐤𝐞𝐲 𝐬𝐭𝐞𝐩𝐬 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚 𝐟𝐨𝐫𝐜𝐞 𝐟𝐨𝐫 𝐠𝐨𝐨𝐝: 👇 ➤ 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Identify their pain points and needs. ➤ 𝐎𝐟𝐟𝐞𝐫 𝐆𝐞𝐧𝐮𝐢𝐧𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Provide products or services that address real problems. ➤ 𝐂𝐫𝐞𝐚𝐭𝐞 𝐕𝐚𝐥𝐮𝐚𝐛𝐥𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Share informative and helpful content that educates your audience. ➤ 𝐄𝐧𝐠𝐚𝐠𝐞 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐚𝐥𝐥𝐲: Build relationships and trust with your audience. ➤ 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐈𝐦𝐩𝐚𝐜𝐭: Track the positive changes your marketing efforts bring. Did you know that companies focusing on positive impact see higher customer loyalty and engagement? 𝐓𝐡𝐫𝐞𝐞 𝐰𝐚𝐲𝐬 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐧 𝐜𝐫𝐞𝐚𝐭𝐞 𝐩𝐨𝐬𝐢𝐭𝐢𝐯𝐞 𝐜𝐡𝐚𝐧𝐠𝐞: 1️⃣ Providing Solutions 2️⃣ Educating the Audience 3️⃣ Building Trust By focusing 👀 on these principles, marketing can be a powerful force for good, driving positive change while also achieving business success. Monika Patel 🚀 🤷♀️ What steps have you taken to make your marketing a force for good? 💭Share your experiences in the comments below and let’s inspire each other to create positive change. #Startup #LinkedInMarketing #B2BMarketing #SocialMediaMarketing #Marketing

Marketing is not just about Selling My eyes opened when I learned the actual meaning of marketing And I know that most people also have this same misconception. Marketing is NOT about: → Persuading someone to buy a product Marketing is all about: → Communicating the right message → To the right audience → At the right time. Many believe that the more money you throw into advertising The better your marketing results will be. This isn't necessarily true. Effective marketing does not focus on expenditure. - It’s focus on STRATEGY So, the next time you think about MARKETING Just remember, It's not about getting the sale - it's about creating a connection. P.S. Whats your perspective on marketing? #marketing #startup #saas #marketingsuccess

Marketing needs a reboot. It's not 2005. You won't get customers using flashy ads and catchy slogans anymore. Today's customers demand more. Customers are craving authenticity. (This is why creators like Sam Sulek blew up) Customers are craving connection. (This is why Prime hydration did so well) Customers are craving real value. (This is why businesses are embracing communities) So where does this leave Marketers? It means: We need to shift from being loudspeakers to being listeners. From campaigns to conversations. From selling to solving. Marketing does not need new tactics. Marketing needs a new mindset. It needs people first thinking. Because when we put people first, Success naturally follows. P.S. What business is crushing their marketing right now?