ANNA VARSHAVSKY’s Post

As much as we'd love to help you deduct those Easter baskets, unfortunately, the IRS might not see it the same way! 😄 While Easter baskets are a delightful part of the holiday, they generally don't qualify as a business expense unless they're directly related to your business. However, if you're hosting an Easter-themed promotional event, providing baskets as gifts to clients, or incorporating them into a marketing campaign, you might have a case for deducting them as a business expense. Just remember to keep detailed records and consult with your tax professional to ensure compliance with IRS guidelines. 🐰💼 #EasterExpenseQuestions #TaxHumor

Negotiating with brands : Brand - What’s X person’s budget for a reel ? 1.5 lakh plus taxes Brand - can they please do it for 25k ? NO 35 ? 38? Acha 42.567899999876 #agencylife #brands #influencereconomy

When creating a brand archetype for TaxPros, I decided to move in a direction that makes it fun to get your taxes done. Stay away from your industry’s cliches and you will see more conversion. If that makes sense, let’s talk. #ocbusiness

Is your channel ready to go global? We're here to help! From taxation to rewards, we got you cover. Learn more about our platform and services @ https://hubs.ly/Q0266xHk0 #channelincentiveprogram #incentive #channelincentive #channelmanagement #scaling #marketing #tech

Today's blog focuses on the dos and don'ts of marketing expenses. #azeasycpa #askthecpaguy

#IRSDeductionsTip: ADVERTISING AND MARKETING Boost your business without breaking the bank! Small business advertising expenses are 100% tax-deductible. From creating promotional materials to running impactful campaigns, leverage these deductions to fuel your growth. #TaxSavings #SmallBusinessTips #MarketingMagic #CPATips #TaxSeasonIsComing

#IRSDeductionsTip: ADVERTISING AND MARKETING Boost your business without breaking the bank! Small business advertising expenses are 100% tax-deductible. From creating promotional materials to running impactful campaigns, leverage these deductions to fuel your growth. #TaxSavings #SmallBusinessTips #MarketingMagic #CPATips #TaxSeasonIsComing

The words we use matter. In our latest BIAN Marketing Business Domain working group meeting, we discussed industry standard definitions for key terms in Financial Services Marketing like “Program,” “Campaign,” “Tactic,” “Channel,” and “Creative.” Getting alignment on marketing definitions is critical to enabling clear communication from the CMO on down, as well as more efficient marketing operations. We appreciate our working group members for being on this journey with us. #marketing #taxonomy #financialservices

Ask 10 marketers at a bank "How do you define a channel?" or "What is a campaign?" and you'll get at least 5 different answers. It's a pleasure to finally work on some #Banking industry standard definitions so we can all communicate clearly and concisely, and implement #MarTech faster. Thanks #BIAN for supporting this important work.

Tax businesses, like any other service-oriented business, face unique challenges in marketing that can lead to failure. Here are some common reasons why tax businesses often struggle with marketing and learn how to address these challenges through strategic approach. #taxmarketingpros #taxpros #digitalmarketing #challenges #marketingstrategy