Anne-Lise Bosmans’ Post

Every medal has been awarded, and now we must wait for another four years for the next #Olympics. It’s been emotional, and not just because of the sporting successes or the athletes’ journeys. Jane Ostler explores the role of emotion in #advertising through the lens of Nike and The Coca-Cola Company’s Olympic campaigns. Find out more:

You're invited! 📢 Webinar: "FIND NEW SPACE: Identifying your next big innovation" Register for our upcoming webinar on Tuesday, August 27th for an insightful webinar where Dr Nicki Morley, Alan Wheeler and Cynthia Vega explore how emerging trends can help innovation and insights managers find new spaces that help drive brand growth. Discover how AI-infused insights can help you identify your next big innovation! 💥 Register now ➡️ https://lnkd.in/edwnv68K #Insights #Innovation #Brands #BrandGrowth #AI #Kantar #Webinar

How can you use AI-powered insights for innovation? 💥 Watch our on-demand webinar introducing #ConceptEvaluate AI on Kantar Marketplace - an AI-powered tool designed to give you accurate predictions that fast-track your innovations to market. While watching, you will learn: ✔ How you can get the most of AI-powered insights ✔What are the use cases where AI can be most effective for your innovation journey ✔ How different industries can use AI to predict in-market success for multiple concepts, including FCMG, Tech and Financial services ✔How you can reduce risks of your innovation process and boost your creative thinking process using AI Register today ➡️ https://lnkd.in/eWq92yw4 #Innovation #AI #MRX #Marketplace #Kantar

Do you use repetitive or scale-based questions in your surveys? 👀 Profiles by Kantar's Research Innovation Team has found that using visuals can reduce boredom, enhance engagement, and make questions easier to interpret. Over the past decade, we've explored how visuals are processed, generate curiosity, and motivate responses. Try this 👉 Use visuals in repetitive questions to help respondents process information intuitively. Visuals in scale-based questions reduce boredom and help respondents interpret options more efficiently. Today, we use an increasing number of visuals and iconography to relay messages – so why not in surveys? Discover more ways to apply visuals in your survey design for higher quality data returns here: https://lnkd.in/eR8g_J2i #MonthlyResearchTipProfiles #SurveyDesign #KantarProfiles #ResearchInnovation #DataQuality #SurveyTips

For our #Qualitative team in #Cairo, Kantar is now hiring an #AccountDirector! Interested? Send me a message ([email protected]) or apply below. #QualitativeResearch #MarketResearch #Kantar #Hiring

Brands must influence and acquire incremental users if they are to grow. One possible strategy could be to activate discounting of product prices to drive demand and generate volume sales but this can potentially bring about more harm than good to long-term brand equity. How then can brands navigate through this competitive market climate? Register for our upcoming webinar to find out how you can drive sustainable business growth with your brand’s Pricing Power: https://lnkd.in/eGaweDME   #KantarWebinar #Marketing #Brand #Growth #PricingPower Jane Ng Chris Cowan

💡Marginal to Mainstream Innovation: How looking to the 1% could unlock your future brand growth 💡   Brands in today's world are often fighting for growth in the same places, there is a need for someone to be bold and do something different. The next big trends always start in the margins of society.   In this podcast, Dr Nicki Morley is joined by Dr Helen Edwards to discuss how the key to understanding growth is having a greater focus on consumers and the behaviours they find value in 🤍 https://lnkd.in/eNDQ5cUu

Strong brands are built on more than just performance metrics, and many marketers are shifting focus from short-term performance tactics to long-term brand building. See why our Jane Ostler says "brand building remains the foundation for all growth" in this Marketing Dive article: https://lnkd.in/eR55fKAF

Pride Month has ended, but our commitment to creating an inclusive culture where everyone feels safe has not.🏳️🌈 Throughout June, we hosted and celebrated numerous Pride activities to support our LGBTQIA+ colleagues and allies, and to educate others on important issues faced by the community in various countries. If you want to learn more about how we are Winning Together to build an inclusive culture, you can find out more here: https://lnkd.in/eQPQrzXV #PrideMonth #WeAreKantar

Designed to supercharge your innovation process, ConceptEvaluate AI✨ can help you discover new spaces and align with your consumer needs by leveraging AI-generated insights. Highlight the market success potential of concepts with early insight on their ability to drive meaningful difference for your brand before moving onto more in-depth testing. Want to learn how you can unleash growth potential using #AI? Read our latest article here 👉 https://lnkd.in/ef2bQi_8 #Innovation #KantarMarketplace #KantarAI