🚨 “Google are removing cookies, tracking will break, your campaigns will crash, the end is nigh”
This is not an exact quote from a media site but I’ve seen plenty share and push this story over the past two years and I can tell its not true!
I’ve had a long interest in the just how we interact with software and the means to track user interaction in both an ethical way and how they are used in a harmful/intrusive way.
My interest started back in the days working with the wonderful people in the Mozilla community. The part that hooked me back in the day and set me on a journey which brought me all around the world with the community was the Mozilla Manifesto (https://lnkd.in/ehD_DmPQ), especially point four “Individuals’ security and privacy on the internet are fundamental and must not be treated as optional.” Massive shout out to Brian King for responding to my random email all those years ago and the FirefoxOS folx (I still have my phone 🦊 )
Getting back to the future (2024), in my current role at HubSpot I’ve spoken to marketers, sales, service and executive level teams who shared their worry about how they will be able to continue their campaigns, track which pages make up the best user journey and so on.
Here’s what I’ve said to all of them.
- Google is sunsetting Third party cookies support in Google Chrome as part of their Privacy Sandbox toolset, they are currently targeting 1% of the Chrome user base today and aim to have completed this by Q3 2024
- Third-party Cookies are cookies which are used principally for web tracking as part of the web advertising ecosystem. These are advertising cookies from other domains, tracking without permission and passing on your information without your consent, the cookie banner may not protect you at all.
- Other majority of other browsers have been blocking Third Party cookies for years. Firefox, Safari, Edge, Brave and more.
- The tracking suites many use to form a clear vision of how their assets are doing; such as Google Analytics, and our own HubSpot tracking code are all considered “first party” by default, you place them on your domains and allow-list them.
To bring this post to close (I hit cap limit), I recommend checking out the Privacy Sandbox and the proposal on the Topics API. (links below) It is a big topic and one that has brought about a lot of discussion within the web standards community but that's for another day.
Further reading
The Privacy Sandbox -> https://lnkd.in/eY8Tfvvf
Preparing for the end of third-party cookies -> https://lnkd.in/eY8Tfvvf
Topics API
https://lnkd.in/eGrQhJde
#privacysandbox #googlechrome #cookies #browsers #trackers #hubspot #professionalservices #technicalconsulting #mozilla #firefoxos
🏆 Women In Drupal 2022 Award Winner | Drupal Community Contributor Non-Code | Drupal Community Event Organiser | Humanist blended with agnosticism
1moAmazing, congratulations 🎉 Would love to be the audience but unfortunately I won't be able to attend in-person. Will this be recorded, Anoop?