Big Food’s “Regen Reality Check” Is Here ⬇️ FAIRR Initiative has released a new report examining regenerative agriculture commitments from publicly listed agri-food firms. The Good… ▶️ 50 / 79 companies worth USD 3 trillion mention regenerative agriculture initiatives in their disclosures. The Bad… ▶️ Only 36% (18/50) have quantified company-wide targets for regenerative agriculture. The Ugly… ▶️ Just 16% (8/50) discuss metrics and data, with only four companies having established baselines to measure progress. ▶️ Only 8% (4/50) have targets to financially support farmers to deploy regenerative practices. “Multinational food giants have filled endless press releases with talk of their commitment to regenerative agriculture, but with no agreed definition of the term it’s impossible to measure what progress they’re making or hold them to account for failing to keep their promises.” “Investors will want to see measurable targets that match companies’ stated ambitions on regenerative agriculture if they are to ensure they don’t fall foul of anti-greenwash regulations.” - Jeremy Coller Check out the report here: https://bit.ly/3Lz7jwa What does this mean for Outlaw Ventures’ thesis…? 1️⃣ The interest and commitments are there (cough cough 3 TRILLION DOLLARS worth of public market value is on the record) 2️⃣ They need help. Lots of help. (We can help them in lots of ways 🙃) 3️⃣ They can’t get all the way there “in-house” (We will help scale the best brands they need to buy to get the job all the way done) #regenerativeagriculture #regenerativefarming #cpg #regenbrands #food #beverage #sustainability #innovation #agriculture #ESG
I wonder who the 4 and 8 are?
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Principal - Agriculture, Agribusiness, and Pastoral, at TRE PONTE capital
11moThe main problem, as I see it, is that most do not yet understand that ‘Re-Gen-Ag’ is actually ALL about soil-health and re-hydrating the landscape. Instead, most focus upon issues like fertiliser and food-production further down the chain. We need to re-focus attention on soil-health by advocating the slowing-down of water flowing across our landscapes, and get this natural resource down into the soil … and percolating slowly through the soil at depth. The excess will always end up in the ‘drainage-system of creeks and rivers. The other is food quality … not quantity. It’s very much about looking very closely at fungi, bacteria, and the bio-mass beneath the surface-soils … there’s more happening below the top 6-inches of soil, than above. And hydrated soils, and moisture-content at-depth, is where it’s all at … IMO Read Australian author/farmer, PA Yeoman’s books on rehydrating the landscape … and the rest follows from there … IMO