Anthony Palma’s Post

💡 Whether you're working on next year's budget or have yours locked in already (show off 😏), hiring season is right around the corner. Considering monetization keeps the lights on, it's high time you review hiring best practices. 🤔 If only you had an expert in the mobile game ad monetization field who could give you tips to find the right people to make your efforts sing. Look no further! Zynga's senior director of ad monetization shared his thoughts on: 👀 What to look for in monetization hires 🏭 Industries that translate to mobile gaming 😓 The most difficult roles to fill 👍 And more PRO TIP: If you're an ad-mon genius in search of your next chapter, this information can help you put your best foot forward in your next interview. This is the page to bookmark 🫴 #admonetization #hiring #inappadvertising #IAA #ingameadvertising #mobilegamedevelopment #mobilegamedevelopers #mobilegamejobs #adtech #mobileadtech #adtechjobs #monetizationjobs #admonetizationjobs #Zynga

You'll make a lot more money if you evaluate your Meta ads on the number of new, profitable customers they generate, not revenue or ROAS. Revenue doesn't matter if it's unprofitable revenue. And it’s okay only to acquire five customers/day if you do it profitably.

Hey gaming enthusiasts! 🎮 8Bit's newest article dives deep into Video Game Marketing roles. Struggling to find the right position? You're not alone - 67% told us they do too! 👀 We're highlighting high-demand roles, sharing insider data, and suggesting easy-entry roles for those hoping to get into gaming 🎯 From lively Community Managers to strategic CMOs - we've got you covered! #videogames #marketing #gamingcommunity #gamingjobs

In this week's newsletter, we plunge into Games' Product Marketing with a brief yet insightful chat featuring Geeklab's Jesse Lempiäinen. We discuss the value product marketing managers bring to the current gaming landscape, their strategic position within the organization, and the evolution of their role over time. Do you agree with our perspective on what makes a great PMM? Kudos to Katerina for putting it together! #gamingindustry #gaminginsights #productmarketing #productmarketingmanager

We produced 1.6 Million Dollars in 72 Days With A Brand New Sales Team And ZERO Marketing Spend or New Marketing Channels... Here are the 5 biggest needle movers that allowed us to achieve this incredible result... 1. Effective Sales Copy (Not Marketing Copy) 2. Efficient Automated Workflows 3. Amazing Sales Team Leadership 4. Extreme Attention During The Recruiting Process 5. Constant and Cyclical Auditing Of The Sales Process If you have a sales team that is not performing up to your expectation OR you have a facebook group and are wondering how to monetize it, send me a DM and I will connect you with my team to audit your process and point you in the right direction. Luckily most of these problems are very easy to fix with the right vision and creativity. Let me know in the comments what process you are most stuck on!

"I try scaling my Facebook ads BUT my sales then go down" This is quite easy to spot and explain. >>From a team who spends a crap ton on Meta. >> This happens for 2 reasons IMO 1. You don't have incrementality Depending on your structure and spend you're most likely picking up people who already know you. Meta does this a lot. They serve ads to people FIRST who are the easiest and cheapest to convert. Then when it comes time to increase budgets it goes after unaware. Your ads really aren't driving incrementality. Compare your attribution windows. Like the picture. More view conversions > click shows you don't have incrementality. 2. Your creative stinks and isn't scalable. Simply your creative is good at getting already aware people but isn't good at converting Problem aware people. You need to make ads on PURPOSE to convert Solution and problem-aware people. So next time you try scaling and sales go the opposite way: 1. Look at incrementality 2. Ask "how scalable is my creative" Tag your team so they now know.

🚀 Exciting News! Our latest blog post on Stryfe explores "Engaging Game Communities Before Launch: Unique Strategies" 🎮. Discover how innovative approaches, from leveraging Discord and Twitch to creative email marketing, can build vibrant game communities before launch. Why is this crucial for brands? At Stryfe, we specialize in harnessing these dynamic platforms to connect brands with enthusiastic gaming audiences. Our expertise lies in crafting tailored strategies that resonate with gamers, offering an unparalleled opportunity to engage with potential customers in meaningful and impactful ways. 👉 Dive into our blog for insights and learn how Stryfe can elevate your brand in the gaming world. #GamingCommunity #BrandEngagement #StryfeMarketing Read the Blog: https://lnkd.in/gCr-zzBS

🧭Navigating game marketing can feel like a daunting task. The gaming market is not only very saturated, but this industry also allows you to cross the boundaries of typical corporate communication. Choosing among many different strategies can be overwhelming, but don't worry; there are general rules to follow while planning your promotional activities. Check out 4 dos and don'ts in gaming marketing in our latest blog post https://lnkd.in/diwNaMiK #Mitgame #affiliatemarketing #digitalmarketing #gamemarketing #gaming

3 Steps to Getting Quality Leads on Facebook: ✅ Record a video or an image with your brand offering something of value. Be specific! Not just a list of properties, specify what makes your list of properties unique ✅ Use a Robust CRM to have the leads book a call with you ✅ Launch the ads and watch the quality leads flow into your business 🚀 Bonus: The marketing is just one aspect to close a deal, role play, practice scripts and speak to as many people as possible to get better at closing Once you nail a winning ad, increase the ad spend and scale your business! 👌 #scale #systems #leads #qualified #warm #conversations #sales #appointments #meta #realestate #realtor