AnyRoad’s Post

In the nuanced landscape of experiential marketing, the spotlight is shifting towards a critical juncture: proving ROI. With budgets facing constriction in 2024, marketers find themselves in a quest to prove the tangible impact of their experiences on the larger consumer brands. In our new report, “The State of Experiential Marketing 2024”, the team at AnyRoad pulled together survey results from thousands of experiential industry members to get a full picture of where we were last year, and where we’re going. One point made that I think will be a huge part of the conversation: “ROI will be the key to unlocking increased budgets, headcount, and scalable strategies.” What do you think? #ROI #StrategicInsights #ExperientialMarketing #ThoughtLeadership

Exciting news for marketers! According to AnyRoad's State Experiential Marketing 2024 Report, 9 out of 10 marketers agree that it's important to their strategy! See what else other experiential marketers care about in the rest of our report! #MarketingTrends #BrandSuccess #experiencematters #ExperientialMarketing #marketing #DataSuperhero https://okt.to/CR4wOv

I often get asked, what IS experiential marketing? AnyRoad curated insights from experiential professionals across industries in our new report, "The State of Experiential Marketing 2024". Check it out to see what the community was up to this past year and what they’re planning for the future! 👉https://lnkd.in/gDQTMPkW #stateoftheindustry #report #2024 #experientialmarketing #experience #brandhome #eventmarketing #brandactivation #growthhack #datadriven #consumerbrands #industryinsights

Is Experiential Marketing your brand's missing piece? Take our quiz and find out! Click here to take our quiz >> https://hubs.li/Q02GCpg20 #Quiz #MarketingStrategy #BrandGrowth #GetStarted

How do we navigate cost & budget in experiential marketing? Our panel of experts, Tom Burch from Pixel Artworks, Lisa Wrake from Jack Morton Worldwide, Charlotte Willcocks from Impero, and Jonathan McCallum from George P Johnson Experience Marketing break it down. Watch the full video on The Drum TV: https://lnkd.in/e7ZsgkaK 📺 #immersive #experiential #marketinginsights #marketingbudget

Do you know about experiential marketing? If yes, then you better get to it! ✈️ If not, here’s more information about how to use and leverage experiential marketing by Neil Patel: https://ow.ly/U7al50QAX4s #marketingstrategy #experientialmarketing

It's official: our new State of Experiential Marketing 2024 report reveals that 9 out of 10 marketers believe that experiential marketing is important for brand success. But why? https://okt.to/r4QmoD #marketing #brandexperience #brand #brandgrowth #brandhack #GrowthMindset

Experiential Marketing is constantly evolving - are you up to speed? AnyRoad's State of Experiential Marketing 2024 Report is LIVE! Understand how consumer brands are tackling experiential marketing today and the trends that will shape your strategy in 2024 and beyond. #MarketingTrends #BrandSuccess #ExperientialMarketing #Marketing #ExperientialEvents https://okt.to/UY8X5u

Versatility. Flexibility. End-to-end coverage. That's what Coca-Cola gets by leveraging Brand Experience Predictor—a unique solution that helps marketing and research pros understand the real impact of experiential marketing. For the full story, check out: https://lnkd.in/gHx4RnRv #ExperientialMarketing #ConversationalResearch

Brand experience is the new most effective advertising. Optimize it. Measure it. Maximize it. Reach3 Insights ,Rival Technologies are leading the way.