A.P. Chaney’s Post

Women's March Madness is reaching new heights, and this article from Fortune highlights AT&Ts CMO on the opportunities it presents. The remarkable buzz surrounding Caitlin Clark and other extremely talented female athletes has catapulted the tournament into the spotlight this year, drawing in record-setting viewership and amplifying the excitement around women's basketball. I have certainly fallen under the spell of all the media buzz surrounding this year's tournament and players, which has made me more eager and inclined to watch this year's tournament than in past years. With stars like Clark capturing attention nationwide, the tournament presents a prime opportunity for brands to tap into a passionate audience bringing new demographics of viewers. AT&T's doubling of its media investment underscores its commitment to championing gender equality in sports—a strategy that aligns perfectly with the growing momentum behind female empowerment across various domains. As Caitlin Clark's star continues to rise, she symbolizes not just exceptional talent but also a catalyst for broader cultural change. AT&T's innovative approach, leveraging technologies like 5G-enabled cameras, enhances the fan experience and reflects their dedication to staying ahead of the curve. As the lines between men's and women's tournaments blur, there's a convergence fueled by a shared passion for the game—an ideal scenario for brands seeking to connect with diverse audiences. This is a great moment to celebrate equality and inclusion in sports. 🏆 #MarchMadness #WomenInSports #MarketingOpportunities https://lnkd.in/eHvSPAzU

For advertisers weary of advertising on news content, this blog is for you: https://lnkd.in/ggiu-NtM News publications are critical to democracy and often have difficulty monetizing content due to status quo brand safety tactics like blunt keyword blocking. ❌ Advanced contextual and partners like Socialcontext.ai make it easy, and safe, to align your brand with positive news stories across a range of segments and topics like gender equality, racial equity, and climate action. If you're ready to commit to investing in responsible journalism, reach out today to learn more about leveraging Socialcontext.ai contextual segments at GumGum! 🤝

This #InternationalWomensDay, Augustine Agency wants to express our deep admiration and appreciation for all the incredible women working within our industry. As a female-led, female-founded agency, we are truly lucky to have so many talented women taking on the mantle of #Visioneer. Check out our latest blog to learn a little more about our amazing female leadership!

Globally, 89% of creative teams are led by men and historically advertising has been largely “man-made”. Established by men; employed by businesses run by men; produced by male directors; signed-off by male executives; appearing in media owned by men. The astonishing thing is, advertising prides itself on being current - yet remains one of the most conservative, male-dominated industries worldwide. The advertising industry remains entrenched in a regressive past, reminiscent of the “Mad Men” era. A staggering 89% of creative teams are led by men, while it’s paradoxical that women influence 89% of consumer choices. The industry needs to recognise the consumer experience and instinct, that women bring into focus. Oranje Creative is Adelaide’s longest established, female-led, full-service advertising agency. We know what it takes to get into the industry, then develop a successful agency, in a male-dominated space. Oranje’s purpose has always been to create content accurately representing women. We believe “woman-made” content displays an easy, unconscious competence when it comes to marketing to women. That’s because women are no longer focused on blending-in. #TelstraBestofBusinessAwards #AcceleratingWomen #Finalist #SouthAustralianAcceleratingWomenFinalist #OranjeAcceleratesWomen #WomenInAdvertising #UnconsciousCompetence #AdvertisingEquality #WomenInCreative #InclusiveAdvertising #CreativeImpact #DiverseStorytelling #FemalePerspective #DiversifyAdvertising #InclusiveAds #WomensVision #GenderEqualityInAdvertising #AuthenticRepresentation #CreativeIndustries #ChangingTheNarrative #FemaleLedAgency

I had a weird conversation last week with a really important person in my life who is well intentioned, but who said something I don’t agree with. They said that trying to accommodate all the different exceptions that are coming up these days (I’m paraphrasing) is hard and complicated, and that a lot of the legacy rules and policies that existed in the past (like only men could vote before 1920 in the US) were the result of simplification, not prejudice. I mean, I guess it would be simpler if we were all exactly the same size, shape, and color, and we all only needed one size boot. But that’s not an excuse for making one size boot and mandating that all the people wear it even if it doesn’t fit. Or that they don’t have the right to wear boots then. Being inclusive and accommodating an array of needs is complicated and complex. But saying that we shouldn’t try because it’s simpler not to is stupid. (I tried to find a more articulate adjective and came up short. Sorry.) Marketing with inclusivity at the center of your strategy matters to your results because it matters to consumers, and that sets us toward a better world. I’m proud of and impressed by the brave leaders taking the biggest, boldest steps toward a more inclusive marketing landscape. It’s super hard, and complicated, and will be fraught with pitfalls and lessons learned along the way. But it is also more attainable today than ever before. We have the tools, the intention, the technology, and the insights to help create personalized, inclusive experiences at scale. And get better with each attempt. Thank you Chantelle Akwei for this insightful and actionable article about inclusive advertising and the Allies of Diversity audience from Amazon Ads, and the link to our 2023 Higher Impact report. You rocked it. 🙌 #diversityequityinclusion #diversity #inclusion #inclusivemarketing

Globally, 89% of creative teams are led by men and historically advertising has been largely “man-made”. Established by men; employed by businesses run by men; produced by male directors; signed-off by male executives; appearing in media owned by men. The astonishing thing is, advertising prides itself on being current - yet remains one of the most conservative, male-dominated industries worldwide. The advertising industry remains entrenched in a regressive past, reminiscent of the “Mad Men” era. A staggering 89% of creative teams are led by men, while it’s paradoxical that women influence 89% of consumer choices. The industry needs to recognise the consumer experience and instinct, that women bring into focus. Oranje Creative is Adelaide’s longest established, female-led, full-service advertising agency. We know what it takes to get into the industry, then develop a successful agency, in a male-dominated space. Oranje’s purpose has always been to create content accurately representing women. We believe “woman-made” content displays an easy, unconscious competence when it comes to marketing to women. That’s because women are no longer focused on blending-in. #TelstraBestofBusinessAwards #AcceleratingWomen #Finalist #SouthAustralianAcceleratingWomenFinalist #OranjeAcceleratesWomen #WomenInAdvertising #UnconsciousCompetence #AdvertisingEquality #WomenInCreative #InclusiveAdvertising #CreativeImpact #DiverseStorytelling #FemalePerspective #DiversifyAdvertising #InclusiveAds #WomensVision #GenderEqualityInAdvertising #AuthenticRepresentation #CreativeIndustries #ChangingTheNarrative #FemaleLedAgency

Spot on insight here and a pet peeve of mine. We all know that it’s driven by creative briefs/clients AND agencies! It’s why you find a lot of sameness in ads, be it use/sense of humor, tropes, subjects vs objects - as there is factually a lack of diversity on: 👉🏾who gets to brief, commission, 👉🏾 who gets to write, 👉🏾 who gets to produce, direct and edit the visuals AND audio …that makes it onto TV! That’s why the creator and influencer space is running rings around the ‘30 / 60 sec tv spot’ In my NOT so humble opinion cc Dr. Anastasia Kārkliņa Gabriel, PhD your expertise/knowledge on this would be appreciated (vs my above rant !!) #Isaiidwhatisaid #marketing #advertising #branding

💰 Want to work with creators that actually move products? This article says it ALL. ➡ I've had the privilege of witnessing firsthand, the impact that Caroline Moss the Founder of GeeThanksJustBoughtIt! has on her community, and I continue to be blown away daily. My word of wisdom to everyone trying to engage with creators that can sell, look to creators like the women in this article. ⬇ #influencerstrategy #influencermarketing #creatoreconomy

Check out my recent blog post for Isenberg Women in Business about the Top 3 Marketing Campaigns of 2023! #isenberg #womeninbusiness

As we prepare to watch England’s Lionesses play in the final of the most watched Women’s World Cup EVER, it is evident that we’re moving in the right direction. But there’s still much work to be done. Globally, 29% of consumers say gender equality is the most important part of DEI to them, according to Higher Impact report from Amazon Ads. In the past few years, brands have been busting gender stereotypes with ads that show individuals who identify as women championing the workplace, playing sports and being proud of their bodies. Brands need to do more than just show women’s faces; they need to showcase them. Showcasing women’s success involves highlighting inspirational stories and rewriting narratives that may create patriarchal barriers. It goes beyond visibility and creates role models for all ages. It not only creates equity, but ensures that everyone of every gender feels heard and seen. Learn more about Why Inclusivity Matters: https://lnkd.in/eZ6x3_sU I am thankful for my brilliant collaborators and amazing team: Fiona Green Deirdre Buckingham Sunny Youn Kat Dykeman Stuart Feil Akama Davies Veronica Perez #inclusion #representationmatters #equity #authenticity #innovation #marketing