Apex Theorem’s Post

Dirty data is always scary - If data is not something being considered when planning campaigns (or any marketing efforts), it is likely costing you dollars off your bottom line. Take a look at how data hygiene practices can increase your ROI. #marketing #digitalmarketing #marketingsuccess #datahygeine #ApexTheorem

Hop into the nuanced world of third-party intent data! Where marketers must discern between promises and practicality. You must ensure it's not just a shiny lure, but a powerful asset that can work in your marketing toolkit, all while prioritizing consumer trust. Beyond that, evaluating rigorously to strike that delicate balance between innovation and probity, which can seem tiresome but is wholly worth it. #contentmarketing #leadgeneration #contentsyndication https://lnkd.in/gGyFBERb

Looking for a compass to lead the way out of the Data Dead Zone? ☠️ Anteriad's Nikki Candito, VP, Integrated Marketing, shares that 44% of marketers struggle with data quality and completeness which is a slippery slope for the Data Dead Zone. 😱 Check out Nikki's tips for finding your wait out! 🆘 https://lnkd.in/ecVfR5Xh

Anteriad Intent data helps you to get a wider view of your prospect.

𝐖𝐡𝐲 𝐓𝐢𝐝𝐲𝐢𝐧𝐠 𝐔𝐩 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 Picture this: You're whipping up a Spooky Halloween cake. But instead of neatly laid out ingredients, they're all jumbled up on your countertop. No separators, no measurements, just chaos. Would you expect that cake to be a hit at the Halloween party? If you're nodding in agreement that it'd be a disaster, then you'll understand why organising marketing data is paramount. Crafting a marketing campaign without well-organised data is like that messy kitchen scene. The output isn't bound to be effective. Here's why organising your marketing data is not just good but necessary: 1) Precision is Key in Marketing Suppose your marketing data is flawed. You decide to send out a promotional email to a list, but 10% of those addresses bounce back. You've just missed out on a tenth of your potential reach, all due to unclean data. Having precise data isn't a luxury; it's a necessity. 2) Stale Data = Missed Opportunities As time evolves, so do your customers. Their preferences change, they relocate, switch jobs and so much more. If your data doesn't move with them, you're shouting into the void. Updated customer info ensures your messages land where they're supposed to. 3) Misinformation Drains Resources Faulty marketing data doesn’t just hinder outreach; it eats up your budget too. Spending on mailers that don't get seen, or emails that bounce, isn't just a drain on finances but also on morale and energy. After all, wasted efforts don’t rejuvenate your budget or time. So, to drive the point home - 𝐢𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐚𝐢𝐦𝐢𝐧𝐠 𝐟𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐠𝐨𝐥𝐝, 𝐞𝐧𝐬𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚 𝐢𝐬 𝐩𝐫𝐢𝐬𝐭𝐢𝐧𝐞. In the world of marketing, the integrity of your data can make or break your campaign. Give it the respect it deserves and watch your efforts bear fruit! Clean data paves the way to clear success. If you want to check your data then ask us for a Data Audit – we will provide you with a report on the number of records we can clean #datacleaning #datahygiene #dataclensiing #Data #marketing #Sales #databubble

Marketing professionals face a challenging paradox these days: consumers are increasingly concerned about how their personal data is collected, how it’s being used, and where it might end up. Yet, on the other hand, as BCGOpens a new window found in a recent survey, two-thirds of respondents want customized interactions when interacting with a brand. On top of that, there aren’t enough skilled data scientists to handle the amount of data that’s out there. So what do you do?

𝐖𝐡𝐲 𝐓𝐢𝐝𝐲𝐢𝐧𝐠 𝐔𝐩 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 Picture this: You're whipping up a Spooky Halloween cake. But instead of neatly laid out ingredients, they're all jumbled up on your countertop. No separators, no measurements, just chaos. Would you expect that cake to be a hit at the Halloween party? If you're nodding in agreement that it'd be a disaster, then you'll understand why organising marketing data is paramount. Crafting a marketing campaign without well-organised data is like that messy kitchen scene. The output isn't bound to be effective. Here's why organising your marketing data is not just good but necessary: 1) Precision is Key in Marketing Suppose your marketing data is flawed. You decide to send out a promotional email to a list, but 10% of those addresses bounce back. You've just missed out on a tenth of your potential reach, all due to unclean data. Having precise data isn't a luxury; it's a necessity. 2) Stale Data = Missed Opportunities As time evolves, so do your customers. Their preferences change, they relocate, switch jobs and so much more. If your data doesn't move with them, you're shouting into the void. Updated customer info ensures your messages land where they're supposed to. 3) Misinformation Drains Resources Faulty marketing data doesn’t just hinder outreach; it eats up your budget too. Spending on mailers that don't get seen, or emails that bounce, isn't just a drain on finances but also on morale and energy. After all, wasted efforts don’t rejuvenate your budget or time. So, to drive the point home - 𝐢𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐚𝐢𝐦𝐢𝐧𝐠 𝐟𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐠𝐨𝐥𝐝, 𝐞𝐧𝐬𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚 𝐢𝐬 𝐩𝐫𝐢𝐬𝐭𝐢𝐧𝐞. In the world of marketing, the integrity of your data can make or break your campaign. Give it the respect it deserves and watch your efforts bear fruit! Clean data paves the way to clear success. If you want to check your data then ask us for a Data Audit – we will provide you with a report on the number of records we can clean #datacleaning #datahygiene #dataclensiing #Data #marketing #Sales #databubble

It's your favorite marketing topic — #DATA! And don't you just love how many sources of #MarketingData you have? Ha! That's why #UnifiedData is key. It can dramatically increase your #MarketingROI by creating a comprehensive view of your customers and their interactions with your brand. Read on to learn more! #DataLove https://hubs.ly/Q02wJP7_0

#BuyerPersonas are vital to the marketing process, but they can be challenging to grasp sometimes. From gathering data to implementation, check out our four-step #Guide on this process: https://outbra.in/49gxEss

💡64% of marketing executives agree that data-driven marketing is the goal, but 87% of marketers state that data is heavily underutilized at their organization! In "The Busy Brand’s Guide to Data Centralization" we're sharing a roadmap for taking control of marketing data and leveraging it for next-level marketing insights. Read more >> https://hubs.la/Q02mnjXN0 #marketing #data